by Bryndis Whitson
The fun & fascinating stories of Supply Chain & Logistics.
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10/10/2024
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April 21, 2025
<p>Host Bryndis Whitson becomes the interviewee in this special episode, and her husband, Scott Deterly, joins to interview her. Bryndis explains how her mother and university courses sparked her interest in the movement of people and goods, which became a deep passion for understanding human-centered logistics. She shares her academic journey, including a civil engineering course that helped her understand flow dynamics through examples of real-life scenarios. She counts her work at the Van Horne Institute as a cornerstone of her career: she led over 45 research projects and 100 events there. Bryndis illustrates how her lifelong interest culminates in this podcast.</p><p><br></p><p>While at the Van Horne Institute, she led studies on workplace shortages in the supply chain sector and impactful conferences like “Ready at a Moment’s Notice” about military logistics and emergency preparedness. Bryndis helped launch a government-backed Youth in Supply Chain program that offered training and job placement for young people. She joined Lifemark as an instructor during COVID, where she hosted live sessions with international guest speakers. This all led her to launch Zebras to Apples, where she investigates the unseen stories behind supply chains. Bryndis has a passion for highlighting the human and unexpected aspects of logistics, which shines throughout her career.</p><p><br></p><p><strong>About Bryndis Whitson:</strong></p><p><br></p><p>Bryndis Whitson is a storyteller, community-builder, connector and champion. She specializes in supply chain, transportation, and logistics, as well stakeholder engagement and coaching individuals. She has a passion for leadership, training, people and public policy.</p><p><br></p><p>Bryndis was a part of Lifemark's Re-employment team as a Job Developer / Vocational Rehabilitation Specialist / Technical Instructor in their Supply Chain Training and Employment Program and WCB re-Employment Services from 2019-2023.</p><p><br></p><p>Bryndis joined the Van Horne Institute in August 2011. She was the Director, Stakeholder Relations at the Van Horne Institute, which was recognized within Canada and internationally as a North American leader as a knowledge leader in Canada's Transportation, Trade, Infrastructure and Workforce network. She oversaw the stakeholder relationship strategies, marketing and communications initiatives, research, conferences and events at the Institute. Bryndis led the Workforce and Digital Futures Initiatives for the Institute.</p><p><br></p><p>Before the Van Horne, she worked at the Centre for Affordable Water and Sanitation Technology (CAWST), the Senate of Canada, and the City of Calgary. In 2010, Bryndis was named one of the Top 20 Compelling Calgarians by the Calgary Herald and was proud when her 2009 youth education program was recognized in the top 3 in the country by the Donner Foundation, in assistance with the Fraser Institute.</p><p><br></p><p>Bryndis holds a double Bachelor of Arts in Urban Studies, Geography, and Political Science with an equivalent minor in Transportation from the University of Calgary. She volunteers in the Calgary community with organizations, such as Girl Guides of Canada, and is a Calgary Stampeders Season Ticket Holder.</p><p><br></p><p>—</p><p><br></p><p><strong>Contact Bryndis Whitson: </strong></p><ul><li>Website:<strong> </strong><a href="http://zebrastoapples.com">ZebrasToApples.com</a> </li><li>Instagram: <a href="https://www.instagram.com/zebrastoapples/">@ZebrasToApples</a></li><li><a href="https://www.linkedin.com/company/zebrastoapples/">LinkedIn<br></a><br></li></ul><p>—</p><p><br></p><p><strong>Transcript </strong></p><p><br></p><p>Bryndis 0:03 </p><p>Hi. My name is Bryndis Whitson, and you're listening to the Zebras to Apples podcast, the fun and fascinating stories of supply chain and logistics. Today, we're changing things up, and I will become the interviewee instead of the interviewer. And joining me today on this podcast is my husband, Scott Deterly, who will be the interviewer today. </p><p><br></p><p>Scott 1:04 </p><p>Hello Bryndis. </p><p><br></p><p>Bryndis 1:05 </p><p>Hello. Technology. What a wonderful thing. We've had moments where we started everything out and we used the podcast equipment, and then it disappeared in the vortex of our house. So thanks to the lovely and amazing team and Astronomic Audio, they will make this work as best as they can. Alex and Been and the team at that company are amazing, and we can't wait to see what magic they work out for this one. So over to you. Scott. </p><p><br></p><p>Scott 1:38 </p><p>Well, hello, Bryndis, welcome to the show. </p><p><br></p><p>Bryndis 1:40 </p><p>Yes, thank you. </p><p><br></p><p>Scott 1:41 </p><p>I'm a long time listener, first time attendee, yes, well, then it's great to be here. I Yes. I am Scott Deterly. I am the husband of Bryndis Whitson, and I guess Mr. Zebra Apples supporting her and her passion and her journey on this podcast show. And today, I think the first question I think all of us in the listening public would want to know is, what got you intrigued about transportation and supply chain so many years ago? </p><p><br></p><p>Bryndis 2:08 </p><p>Oh, so many different things. I think it actually started with my mother, who turned to me in high school and said, you know, there's one of those. You know, this might be something you might be interested in, like, kind of looking at the flow and the movement of people, transportation, based on your interest. It might be something that you might want to focus on. And when I went to university, I took, because I knew I loved politics, so I took political science, but I took Urban Studies and geography courses, and there was also the equivalent to a minor in transportation, is what I ended up with. But I because there was a transportation minor, and I kept on taking all the courses for it, because it was just really neat of how just traffic load, I even ended up taking a civil engineering course because of it, and I got to learn a lot more about flow dynamics in ways that I wouldn't have been able to see otherwise. But what I thought was really interesting is because I don't come from a science background, I come from a social science background, and I have more of a human lens in the way that I operate, I was once really struggling with the math, not because I didn't understand the method, just the concept wasn't clicking. And had a really great TA, and he basically just explained this mathematical problem to me as basically in a human context, and the light bulb quickly clicked in, and I understood the math. I understood how it went, because basically what he was saying was, you're driving along a Deer Foot, or whatever major freeway that you live in, and suddenly there's an accident. So you move off to McLeod trail or a different road network, and you but everyone else does that too. So how does that change the amount of people on that roadway? And that was the explanation of flow dynamics from an engineering mathematical context into a human context, and suddenly I could do the math completely. And that's kind of one of those examples where I really fell in love, kind of with transportation in ways that you wouldn't necessarily expect to so.</p><p><br></p><p>Scott 4:39 </p><p>Now, when you were at university. You were taking your courses, getting your transportation minor. Which of your classes kind of prepared you for your future endeavors. You've had a very great career over the years. Like what classes stood out? What classes taught you are engaged at the most?</p><p><br></p><p>Bryndis&nbs...</p>
April 7, 2025
<p>Host Bryndis Whitson welcomes David Kalinchuk, an economic developer and author of “Rich for the Right Reasons”, to discuss warehouse logistics and urban planning. Dave talks about rapid e-commerce growth and shifting consumer behaviors, how they are changing logistics hubs and requiring urban policies that can adapt. He and Bryndis explore the importance of integrating warehouses into city frameworks without disrupting communities. They also address technological advancements which are revolutionizing supply chain efficiency. </p><p><br></p><p>Dave shares his insight into the challenge of zoning regulations in new warehouse developments, the impact of last-mile delivery on traffic, and strategies for optimizing land use in urban environments. Bryndis and Dave talk about the best practices for collaboration between city planners, businesses, and policymakers to work on logistics solutions that reduce environmental impact while still supporting economic growth. Dave’s experience and expertise inform his thoughts on workforce development in the logistics sector and his conversation with Bryndis is well-informed and engaging.</p><p><br></p><p><strong>About David Kalinchuk:</strong></p><p>As a result of his decades-long career in Economic Development, Dave has worked with many globally recognized companies as they expanded and built new facilities in Western Canada. His responsibilities have included investment attraction, prospect generation, site selector communications, marketing and corporate image development.</p><p><br></p><p>David Kalinchuk was most recently the Economic Development Manager for Rocky View County. Prior to coming to Alberta, Dave was the Manager of Economic Development for the City of Prince Rupert in British Columbia. Dave also worked for the Virden-Wallace Community Development Corporation in his home town in Manitoba. Before moving to Alberta in 2001, Dave sat on the Province of Manitoba’s Rural Advisory Committee, the Science and Technology Advisory Committee, and was a councilor on the Premier’s Economic Innovation and Technology Council (EITC). In British Columbia, Dave was a member of the Province’s Offshore Oil and Gas Task Force.</p><p><br></p><p>In Dave’s extra time, he cooks exotic cuisine (East Indian, North African and Middle Eastern foods) and is regarded as a culinary horticulturalist. Dave also paints and regularly travels overseas to deliver lectures at universities, business schools and international conferences throughout Central and Eastern Europe. Dave has written a book entitled "Rich for the Right Reasons – Economic Development of the Individual" and keeps busy promoting the book and speaking to groups large and small. Dave’s professional memberships include the International Economic Development Council in Washington D.C. (IEDC), Economic Developers Association of Alberta (EDA) and the Economic Developers Association of Canada (EDAC). Dave is also a member of CoreNet (Corporate Real Estate Network), the Industrial Asset Management Council (IAMC) and the International Council of Shopping Centers (ICSC).</p><p><br></p><p>—</p><p><strong><br>Contact Bryndis Whitson: </strong></p><ul><li>Website:<strong> </strong><a href="http://zebrastoapples.com">ZebrasToApples.com</a> </li><li>Instagram: <a href="https://www.instagram.com/zebrastoapples/">@ZebrasToApples</a></li><li><a href="https://www.linkedin.com/company/zebrastoapples/">LinkedIn<br></a><br></li></ul><p><strong>Contact David Kalinchuk: </strong></p><ul><li>Book: <a href="https://members.iedconline.org/ItemDetail?iProductCode=1034">“Rich for the Right Reasons”</a> by David Kalinchuk</li><li><a href="https://www.linkedin.com/in/davidkalinchuk/">LinkedIn<br></a><br></li></ul><p>—</p><p><br></p><p><strong>Transcript </strong></p><p><br></p><p>Bryndis 0:00 </p><p>Hi. My name is Bryndis Whitson, and you're listening to the Zebras to Apples podcast, showcasing the fun and fascinating stories of supply chain logistics. Economic development and supply chain are intertwined. The supply chain industry brings jobs, development and growth to markets both large and small. This podcast chat is with Dave Kalinchuk, economic developer extraordinaire. Dave's career includes Prince Rupert and Rocky View County. He's the author of Rich for the Right Reasons, which showcases how economic development principles can transfer to the individual. Enjoy this episode with my friend Dave Kalinchuk. Have a great day.</p><p> </p><p>Bryndis 0:42 </p><p>So I'm here with Dave Kalinchuk, and we're talking all things supply chain, logistics and Development.</p><p> </p><p>Dave 0:47 </p><p>Thank you for having me, Bryndis, congratulations on this channel, by the way. It's a great platform, I think, to have a voice for supply chain, for transportation logistics, especially in Western Canada, is very timely. So perfect. Congratulations on this and your other ventures that, of course, we don't need to talk about because we've already talked about them.</p><p> </p><p>Bryndis 1:07 </p><p>So thank you so much. Yeah, appreciate it. Yeah. So I just kind of wanted for us to kind of focus a lot and talk a bit about some of your previous experiences, the different things you've kind of learned through working in economic development in those kinds of areas.</p><p> </p><p>Dave 1:31 </p><p>Yeah. Well, my career has taken me about little over 30 years, to three provinces. I know that's hard to believe, but yeah, I started in Manitoba. Of course, the joke that I tell is with all my East Coast friends that I'm from out east, and my Newfoundland friends say, Well, I don't recognize your accent. It must be Cape Breton or somewhere. I say, No, no, I'm from Manitoba. They say, that's not east. So I come from the Middle East. So Manitoba is, is where I was born and raised, also a fairly significant location for transportation logistics, with the history of western Canada, largely, very much based out of Winnipeg, and spent a lot of time in Winnipeg and a lot of time, you know, working with business and industry and the provincial government at the time. Then my career took me to Prince Rupert BC, where you've got the wonderful Prince Rupert port, and all of the great things that come into Canada through that West Coast again, just naturally led me into a very interesting space in transportation, logistics, working with-</p><p> </p><p>Bryndis 2:29 </p><p>Well, and it brings up, like so many different areas that you immediately have to learn.</p><p> </p><p>Dave 2:34 </p><p>Precisely. Yeah. So I think everyone in their lifetime should visit Prince Rupert. Everyone in their lifetime should spend part of their career in rural and remote communities. And of course, Prince Rupert is a pretty nice place to be, as far as rural and remote goes, because you're right on the ocean. But yeah, the role of the port and the CM line that runs out to that location, of course, brought me to Calgary region in 2001. Spent the better part of my career, over 20 years with Rocky View County and all the stars aligned. Cn did a major investment during that time, $250 million.</p><p> </p><p>Bryndis 3:10 </p><p>Yes, they did.</p><p> </p><p>Dave 3:10 </p><p>And then port facility, and of course, you know, we're going to talk about Pacific Prairie Gateway, which is a CP initiative, CPKC initiative, but it was very fortunate for me to be in Calgary working on on Investment Attraction and economic development and having all of these supply chain opportunities basically come to Calgary.</p><p> </p><p>Bryndis 3:34 </p><p>Well, and you know, with the knowledge tha...</p>
March 24, 2025
<p>Host Bryndis Whitson welcomes Greg Principato, current president of the Federation Aeronautique Internationale World Airsports and former CEO of the National Aeronautic Association of the United States, to the show. Greg brings an extensive history of experience and lifetime of passion for aviation to his conversation with Bryndis. He shares his career journey, insight into aviation logistics, and thoughts about current air travel and airports with listeners. </p><p><br></p><p>Greg gives Bryndis a brief history of the aviation industry and discusses what his role at the National Aeronautic Association entailed, part of which included certifying aviation records set by daring people in the realm of flight feats. He stresses the economic importance of aviation, highlighting that it’s not just a form of travel for people’s pleasure and business, but a vital cog in the supply chain. Greg and Bryndis also talk about innovations in the aviation industry, from noise reduction at airports to efficiency in security measures, which include pre-check and automated passport controls. Greg offers a peek behind the curtain into the complexities and novelties of the aviation industry.</p><p><br></p><p><strong>About Greg Principato:</strong></p><p>Greg has enjoyed a more than 40-year career in government, NGO, business and association sectors. For the past 32 years, his focus has been aviation. He is currently the President of the Federation Aeronautique Internationale (FAI), the International Air Sports Federation (recognized as such by the International Olympic Committee). FAI is the oldest global aviation organization.</p><p><br></p><p>Greg previously worked on Capitol Hill, in state government, for an NGO, a law firm and as Executive Director of a Presidential Commission on Aviation. He held the President/CEO position for three major aviation associations, most recently the National Aeronautic Association, the nation's oldest national aviation organization. Greg’s prior position was President/CEO of the National Association of State Aviation Officials, representing the men and women who run the aviation offices and programs in the 50 states, Guam and Puerto Rico.</p><p><br></p><p>Greg previously served as President and CEO of the trade association for North American airports for eight years (Airports Council International - North America). He brought a more successful business-oriented focus to the association, resulting in a tripling of net assets, creation of a year's operating reserve; all while expanding staff and association offerings to members. He achieved, or made substantial progress on, all legislative and regulatory goals, as well as achieved full integration of U.S. and Canadian members into a full North American organization. Annual member surveys showed steady and increasing member satisfaction.</p><p><br></p><p>He was an effective builder and leader of a high quality and diverse staff. The quality and diversity of the association staff was widely noticed and well-regarded in the industry. Greg has been a leader in successful efforts to reform and re-focus the world airport association, which today is regarded as a major force in shaping global aviation trends.</p><p><br></p><p>—</p><p><br></p><p><strong><br>Contact Bryndis Whitson: </strong>Website:<strong> </strong><a href="http://zebrastoapples.com">ZebrasToApples.com</a> </p><ul><li>Instagram: <a href="https://www.instagram.com/zebrastoapples/">@ZebrasToApples</a></li><li><a href="https://www.linkedin.com/company/zebrastoapples/">LinkedIn</a></li></ul><p><strong><br>Contact Greg Principato: </strong></p><ul><li>Website: <a href="https://fai.org/">FAI.org</a></li><li><a href="https://www.linkedin.com/in/gregprincipato/">LinkedIn<br></a><br></li></ul><p>—</p><p><br></p><p><strong>Transcript </strong></p><p><br></p><p>Bryndis 0:02 </p><p>Hi. My name is Bryndis Whitson, and you're listening to the Zebras to Apples podcast, the fun and fascinating stories of supply chain logistics. My guest for this episode is aviation expert Greg Principato. Greg's career has included being the President of the Airports Council International North America, the President and CEO of the National Association of State Aviation Officials, and most recently, was the president and CEO of the National Aeronautic Association of the United States. Greg is currently the president of the Federation Aeronautique Internationale World Airsports Federation. I was honored to have Greg join me via zoom from Virginia, and share with us his passion for aviation. I hope you enjoy this episode as much as I did, chatting with my friend Greg Principato. Have a wonderful day.</p><p><br></p><p>So I'm here today with Greg Principato, and we're talking a lot about aviation, but a lot of different areas that have kind of happened in the world and different discussions today. So thank you so much for being here.</p><p><br></p><p>Greg 1:10 </p><p> Thanks for having me. It's great to be reconnected with you. </p><p><br></p><p>Bryndis 1:13 </p><p>Yes, it's great. We had some good conversations over the years about various kinds of topics too. So tell me a little bit about your kind of career history, so you've kind of had a multi variety experience, which is excellent, so.</p><p><br></p><p>Greg 1:31 </p><p>Yeah, I think it's funny. I've already talked to college students, for example, my two step daughters, and they say, you know, they want to know, they want to make a decision when they're 20 that'll affect where they are when they're 68 which is how old I am. And I just laugh, you know, and say I wanted to be ambassador to the Soviet Union when I was in college. And yeah, here we are. I didn't do well in the Russian language, so that took that away right away, anyway. But yeah, I started in politics. I worked for a US senator from Louisiana named Bennett Johnston, and back in those days, he was a Conservative Democrat. Here in the US, there used to be those, and he was probably more conservative than some of the liberal Republicans, and he was one of those people that helped make things happen. So it was great to jump right in and be part of solutions and not just write stuff saying the other side's terrible. Used to be like that in the old days. After a few years of that, I took a job as a legislative assistant to Joe Biden, who was the senator from Delaware at the time, and it was, it was long enough ago. He was still in his 30s when I got that job and worked for him for four years, doing a variety of domestic issues. And then I got the job that really was the fulcrum of my career. Everybody's got that one job that everything else turns on. And so I got a job with the governor of Virginia, a fellow named Jerry Beliles, who we remained friends with until five years ago. And he was very interested in economic development. He was very interested in transportation and aviation. As a part of that, one of the first things that he did, and it was fun to be part of, was pass the biggest tax increase in the history of the state, and all of it went to transportation. Oh, wow, highways, airports, seaports and rail. By the way, it had 85% approval in the polls, because people understood that it was going to improve their lives, and that we worked on the legislation creating the Metropolitan Washington Airports Authority. So we worked on the project that led to the Smithsonian opening the Big Air and Space Museum over by Dulles. So really was a sort of an immersion in aviation, along with all the other issues. And then I went with him to the private sector. And sort of the big moment came in 1993 when President Clinton and the Congress created a commission. We had Pan Am Eastern and Braniff going out of business, McDonnell Douglas was on i...</p>
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