by Mark Butler
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
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🇺🇲
Publishing Since
10/6/2022
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April 17, 2025
<p>In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple mantra: "As I spend time in spaces and with people I enjoy, always working to be more interested and interesting, coaching clients will appear."</p><p>I break down how this approach relies on confidence, curiosity, and patience rather than anxious, desperate chasing. The goal isn't trying to "get clients" but rather investing deeply in areas that genuinely interest you, developing hard-to-ignore perspectives (often through productive disagreement with conventional wisdom), and creating a practice that feels good now and will feel good later.</p><p><br>If you'd like to create a sustainable 5-15 session per week coaching practice without exhausting yourself in the pursuit of clients, this episode, I think you'll enjoy what I have to say.</p><p>If you'd like support and community around these ideas, consider joining my Office Hours community:</p><p>https://officehourswithmark.com</p>
April 10, 2025
<p>Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well.</p><p>Here's what helps: While my practice feels unpredictable month-to-month, it's actually quite predictable year-to-year. In the past three years, I've rarely had a month with zero coaching transactions.</p><p>I've found that reducing uncertainty comes down to nurturing three types of relationships:</p><ol><li>People who already trust me in a coaching context (past clients, podcast listeners)</li><li>People who like and trust me, but not yet in a coaching context</li><li>Complete strangers who might eventually become clients</li></ol><p>The coaching transactions that happen this month won't be random or "out of the blue" – they'll be the natural outcome of relationships planted and nurtured days, weeks, or even years ago.</p><p>So yes, coaching is an unpredictable business. But by nurturing relationships, we make the unpredictable parts less volatile.</p> <br><p>Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details. </p>
October 21, 2024
<p>My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right to her. I brought her back on the show today to discuss how coaches can serve their clients better and grow their practices through doing the inner work. </p><p>To find out how you can with with Chantel, join her waitlist here: https://www.chantelallencoaching.com/waiting-list</p><p>Here's a GPT-generated outline of the conversation:</p><p> 1. Coaches Often Focus Too Much on Providing Answers Instead of Asking Questions: The episode discusses how coaches may feel the need to prove themselves by giving advice and answers, rather than facilitating deeper client insights through powerful questioning and active listening.</p><p> 2. The Impact of Unresolved Personal Issues on Coaching: The conversation explores how unresolved personal challenges in a coach’s life can unconsciously affect their coaching, causing them to project their own need for validation onto their clients.</p><p> 3. The Shift from Hustle to Heart in Coaching: Mark and Chantel highlight the growing importance of slowing down and focusing on internal work and connection, rather than obsessing over external achievements and hustling to gain clients or success. This shift in mindset leads to more genuine and impactful coaching.</p> <br><p>Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details. </p>
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