by Matt Plapp - America's Best Restaurants
Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattPlapp.com
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Publishing Since
6/2/2022
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April 17, 2025
<p>This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel.</p> <p>What happens when you finally get out of your own way?</p> <p> In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transformed a struggling $500K pizzeria into a $5 million powerhouse using restaurant systems, scalable leadership, and smart storytelling.</p> <p>Avery is a standout example of independent restaurant success. After walking away from a promising tech career at Apple, he took over his family’s business and quickly realized that hustle alone wasn’t enough. Stuck in the kitchen, doing everything himself, he was heading toward burnout just like his father.</p> <p>What changed?</p> <p>He let go. Avery documented every role, empowered his team, and implemented accountability systems. He built a brand rooted in storytelling and a restaurant culture where standards are known and lived every day. Today, he’s not stuck behind the oven. He greets guests, leads with vision, mentors other operators, and runs a thriving $5M business that still honors family, legacy, and community. If you're a restaurant operator searching for a real-world restaurant turnaround story, this is your roadmap.</p> <p>-</p> <p>Do you need some help driving sales to your restaurant? </p> <p>I'm the CEO of America's Best Restaurants. <strong>We help restaurant owners get the attention they deserve and find more frequent customers!</strong></p> <p><strong>Go to <a href= "https://www.americasbestrestaurants.com/">www.americasbestrestaurants.com</a> for help</strong></p>
April 14, 2025
<p>If you don't launch your weekly promos right, you shouldn't expect results!</p> <p>-</p> <p>Do you need some help driving sales to your restaurant? </p> <p>I'm the CEO of America's Best Restaurants. <strong>We help restaurant owners get the attention they deserve and find more frequent customers!</strong></p> <p><strong>Go to <a href= "https://www.americasbestrestaurants.com/">www.americasbestrestaurants.com</a> for help</strong></p>
April 11, 2025
<p>Choose your enviroment by choosing what you focus on and talk about.</p> <p>-</p> <p>Do you need some help driving sales to your restaurant? </p> <p>I'm the CEO of America's Best Restaurants. <strong>We help restaurant owners get the attention they deserve and find more frequent customers!</strong></p> <p><strong>Go to <a href= "https://www.americasbestrestaurants.com/">www.americasbestrestaurants.com</a> for help</strong></p>
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