by Sarah Levinger
Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.
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🇺🇲
Publishing Since
7/3/2024
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April 10, 2025
Co-hosts Nate Lagos and Sarah Levinger explore how a customer's subconscious identity conflict led to an unexpected purchase, revealing how brands can better connect with customers.
April 8, 2025
<p dir="ltr">Apples had the head start, a catchy slogan, and decades of trust. So how did oranges swoop in, steal breakfast, and build a billion-dollar juice empire? In this episode, Sarah and Nate break down the biggest fruit war in history—a juicy battle of marketing, identity, and manufactured need. You'll hear:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">🍏 Why apples lost, even with “an apple a day” as a slogan.<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">🍊 How orange growers invented a crisis—and then sold the cure<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">🧠 The psychological trick that turned a seasonal fruit into a daily ritual<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">⚔️ The real reason oranges won the war (hint: it wasn’t taste)<br /> <br /></p> </li> </ul> <p dir="ltr">And most importantly: how modern brands can steal the same playbook today.</p> <p><strong> </strong></p> <p dir="ltr">CoHost: Nate Lagos</p> <p dir="ltr">Twitter: <a href= "https://x.com/natelagos">https://x.com/natelagos</a></p> <p dir="ltr">LinkedIn: <a href= "https://www.linkedin.com/in/natelagos/">https://www.linkedin.com/in/natelagos/</a></p> <p dir="ltr">Tactical and Practical Podcast: <a href= "https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534"> https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534</a></p> <p><strong> </strong></p> <p dir="ltr">Learn more at: https://www.tetherinsights.io/</p> <p dir="ltr">Twitter: <a href= "https://x.com/SarahLevinger">https://x.com/SarahLevinger</a></p> <p dir="ltr">Linkedin: <a href= "https://www.linkedin.com/in/sarahlevinger/">https://www.linkedin.com/in/sarahlevinger/</a> </p> <p dir="ltr">Instagram: <a href= "https://www.instagram.com/sarah.levinger/">https://www.instagram.com/sarah.levinger/</a></p> <p dir="ltr">Watch me on YouTube: <a href= "https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg">https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg</a></p> <p><strong> </strong></p> <p dir="ltr">Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:<a href= "https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf">https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf</a></p> <p> </p>
April 3, 2025
<p dir="ltr">In this episode, we’re putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight’s new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink.</p> <p dir="ltr">Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Level 1: Pick a fight (a real one)<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Level 2: Design a ritual, not a funnel<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Level 3: Write a tattoo-worthy tagline<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Level 4: Turn product into identity<br /> <br /></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Level 5: Face the final boss: Would anyone actually tattoo this brand?<br /> <br /></p> </li> </ul> <p dir="ltr">It’s fast. It’s fun. It’s uncomfortably honest. And it just might help you build the kind of brand that commands cult-leader status.</p> <p dir="ltr">CoHost: Nate Lagos</p> <p dir="ltr">Twitter: <a href= "https://x.com/natelagos">https://x.com/natelagos</a></p> <p dir="ltr">LinkedIn: <a href= "https://www.linkedin.com/in/natelagos/">https://www.linkedin.com/in/natelagos/</a></p> <p dir="ltr">Tactical and Practical Podcast: <a href= "https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534"> https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534</a></p> <p><strong> </strong></p> <p dir="ltr">Learn more at: https://www.tetherinsights.io/</p> <p dir="ltr">Twitter: <a href= "https://x.com/SarahLevinger">https://x.com/SarahLevinger</a></p> <p dir="ltr">Linkedin: <a href= "https://www.linkedin.com/in/sarahlevinger/">https://www.linkedin.com/in/sarahlevinger/</a> </p> <p dir="ltr">Instagram: <a href= "https://www.instagram.com/sarah.levinger/">https://www.instagram.com/sarah.levinger/</a></p> <p dir="ltr">Watch me on YouTube: <a href= "https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg">https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg</a></p> <p><strong> </strong></p> <p dir="ltr">Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:<a href= "https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf">https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf</a></p> <p> </p>
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