by ESCO Institute
The ESCO Institute "Did you Know?" podcast provides HVACR professionals access to reliable, up-to-date, and relevant information, directly from trusted sources. The world of HVACR has been changing at an exponential rate over the last few years; new SEER ratings, flammable refrigerants, and an array of technological advances. Keeping up with all the changes in regulation, manufacturing, refrigerants and how to properly prepare students and technicians has became daunting. Many of our guests are speakers and exhibitors at the HVAC EXCELLENCE National HVACR Education Conference and represent every sector of the HVACR industry. Thanks for joining in!
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Publishing Since
1/30/2023
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April 18, 2025
<p>In this exclusive conversation, Mr. Hutchinson shares the story behind his rise through the ranks, the pivotal moments that shaped his career, and his passion for advancing our industry through education. You’ll also hear how Daikin Comfort Technologies is partnering with ESCO to bring cutting-edge training and awareness to the next generation of HVACR professionals — and why that matters now more than ever. Whether you’re a technician, instructor, or industry leader, this episode is packed with insight, inspiration, and a clear vision for the future of HVACR.</p>
April 11, 2025
<p>Get ready to turn up the heat and the laughs at the 2025 National HVACR Education Conference! 🔥😂</p><p>Join <strong>Clifton Beck</strong> and <strong>That HVAC MAC – Macario Calderon</strong> as they break down how to bring fun and fire into the HVACR classroom. 🎉 From turning wrenches to turning heads, these two are showing how <strong>edutainment</strong> – yep, education + entertainment – can spark curiosity and light up young minds. 💡💥</p><p>Sure, you might not be ready to jump into a leprechaun or mariachi costume (we see you 👀), but embracing your unique style and sprinkling in some humor can be the key to unlocking student engagement. After all, <strong>not everyone fits the same mold</strong>... and that’s what makes this industry so cool (pun intended). 😎❄️</p><p>Don’t miss this session – because in the world of HVACR education, <strong>laughter just might be your secret superpower</strong>. 🛠️💬🎭</p><p>#HVACR #Edutainment #ClassroomFun #HVACLife #NationalHVACRConference #ThatHVACMAC #CliftonBeck #HVACInstructors #TeachWithHeart #LaughAndLearn #HVACHumor</p>
March 28, 2025
<p>👉 Get access to the FREE High-Performance Heat Pump Trial course here:<a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/highperformance-heatpumptrial"> https://bit.ly/highperformance-heatpumptrial</a></p><p></p><p>In this episode of Did You Know? The ESCO HVAC Podcast, host Clifton Beck sits down with Brigham Dickinson, President and Founder at Power Selling Pros, to indulge into the intersection of artificial intelligence, customer experience, and company culture in the HVAC industry.</p><p>Brigham brings real-world awareness from years of coaching call center reps and technicians, explaining how AI tools are reshaping service delivery, improving call handling, and enhancing technician efficiency. But he’s clear that AI should assist, not replace the human touch. </p><p></p><p><strong>Key Takeaways</strong>:</p><ul><li><strong>Customer Experience is Emotional</strong> – Loyalty is driven by empathy, not logic.</li><li><strong>AI as a Tool, Not a Replacement</strong> – AI supports tasks but can't replace human connection.</li><li><strong>CSRs Are Evolving</strong> – Their role now includes inside sales with value-based conversations.</li><li><strong>Train for Culture</strong> – Consistent coaching builds a culture of service excellence.</li><li><strong>Technicians Shouldn’t “Sell”</strong> – They create a comfortable environment that leads to customer buy-in.</li><li><strong>Company Culture Wins</strong> – Embracing training and AI tools boosts business performance.</li></ul><p></p><p><strong>Noteworthy Quotes</strong>:</p><ul><li>"The machine won’t ask about my arthritis." <strong>– Brigham Dickinson</strong></li><li>"AI should enhance the customer experience, not diminish it." <strong>– Clifton Beck</strong></li><li>"People don't like to be sold to but they love to buy when they feel safe, comfortable, and heard." <strong>– Brigham Dickinson</strong></li><li>"If your AI can’t handle a ballpark price question, it needs to hand the call over fast.<strong>" – Brigham Dickinson</strong></li><li>"A good job for a technician isn’t just fixing the issue, it’s earning the customer's trust and creating value."<strong> – Brigham Dickinson</strong></li></ul><p></p><p><strong>FOLLOW OUR GUEST BRIGHAM DICKINSON ON:</strong></p><ul><li>LinkedIn:<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/brigham-dickinson/">https://www.linkedin.com/in/brigham-dickinson/</a></li><li>Website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://powersellingpros.com/">https://powersellingpros.com/</a></li></ul><p></p><p><strong>FOLLOW OUR HOST CLIFTON BECK ON</strong>:</p><ul><li>LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a">https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a</a></li><li>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/cliftonraybeck/">https://www.instagram.com/cliftonraybeck/</a></li></ul><p></p><p><strong>FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:</strong></p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.escocommunity.com">ESCO HVAC Website</a>: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.escogroup.org/">https://www.escogroup.org/</a></li><li>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/escogroup/">https://www.instagram.com/escogroup/</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/esco-institute/">LinkedIn</a>: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/escoinstitute/">https://www.linkedin.com/company/escoinstitute/</a></li></ul>
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