by Elite Agent
Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate – the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.
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Publishing Since
4/1/2022
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April 4, 2025
<br /> <br /> <br /> <br /> <br /> There's a buzz of anticipation this week as Elite Agent rides yet another wave of change, refreshing the Elevate podcast format for today's dynamic landscape. We're not standing still – we're stepping confidently into an exciting new phase with an enhanced experience coming your way.<br /> <br /> <br /> <br /> But its only fitting that we throw a party to farewell Elevate in style with a two part special that will bring together some of the very best insights from the last 9 years.<br /> <br /> <br /> <br /> This week its practical advice from some of our most popular episodes, from Netflix Star Daniel Daggers breaking down why your digital presence will make or break your future, to Gavin Rubinstein explaining how treating his personal brand like a business plan paid off big time, this episode is packed with real, usable insights.<br /> <br /> <br /> <br /> You’ll also hear from Jimmy Mackin, who reveals the one question that helped an agent save a $1.2M listing, and Steve Schull, who explains why trust, not value, is what really wins listings.<br /> <br /> <br /> <br /> And finally, Thomas McGlynn brings it all together with current-day tactics that are helping agents win right now in a tougher market.<br /> <br /> <br /> <br /> If you’ve ever wanted to know what top agents are thinking, saying, and doing, this episode is a masterclass in just that.<br /> <br /> <br /> <br /> "If you are not producing any content, you are gonna be in trouble in five years time, 'cause no one's gonna know who you are," warns Daniel Daggers, while Gavin Rubinstein reminds us that "the best way to build profile is to do a good job for your client."<br /> <br /> <br /> <br /> 10 things you'll learn in this episode:<br /> <br /> <br /> <br /> <br /> * Why being present on the "digital High Street" is just as important as being known in your physical neighbourhoodTimestamp: 05:00-minutes<br /> <br /> <br /> <br /> * How AI will enable top agents to do 300% more work, taking business from competitorsTimestamp: 07:30-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Why treating your profile like a business plan from day one is crucial for long-term successTimestamp: 09:00-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The truth about building a social media following in today's saturated marketTimestamp: 10:45-minutes<br /> <br /> <br /> <br /> <br /> <br /> * How to use "magic words" that speak to your client's subconscious during negotiationsTimestamp: 13:30-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The technique of asking "what makes you say that?" to uncover the real objection behind fee resistanceTimestamp: 18:45-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Why trust, not value proposition, is the real reason clients will pay your full feeTimestamp: 21:45-minutes<br /> <br /> <br /> <br /> <br /> <br /> * How to determine if you're "the favourite or the fool" in a listing opportunityTimestamp: 25:30-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The power of "no-oriented questions" in gaining client commitmentTimestamp: 27:45-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Why knowing your active buyers intimately is critical in today's marketTimestamp: 40:15-minutes<br /> <br /> <br /> <br /> <br /> Links<br /> <br /> <br /> <br /> <a href="https://uk.linkedin.com/in/danieldaggers">Daniel Daggers</a> - LinkedInPodcast: <a href="https://eliteagent.com/daniel-daggers-digital-success-blueprint/">Daniel Daggers: Digital Success Blueprint</a><br /> <br /> <br /> <br /> <a href="https://au.linkedin.com/in/gavinrubinstein">Gavin Rubinstein</a> - LinkedInPodcast: <a href="https://eliteagent.com/gavin-rubinstein-10-lessons-in-building-empires-mastering-resilience-and-maintaining-the-passion/">Gavin Rubinstein: 10 lessons in building empires, mastering resilience, and maintaining the passion</a><br /> <br /> <br /> <br /> <a href="https://www.linkedin.
March 28, 2025
<br /> <br /> <br /> <br /> <br /> Has real estate gone too far with tech?<br /> <br /> <br /> <br /> Ben Kingsberry CEO of Harcourts Kingsberry in Townsville thinks so and believes agents are leaving money on the table but not putting human relationships first.<br /> <br /> <br /> <br /> In this episode of Elevate, Steve Carroll sits down with Ben, who shares his thoughts on the state of the industry and where he thinks it’s headed.<br /> <br /> <br /> <br /> From building one of the most forward-thinking offices in the country to tackling industry-wide pressure points like staff engagement and investor turnover, Ben shares what’s working and what’s not.<br /> <br /> <br /> <br /> Ben also talks about the hidden dangers of over-automating the client experience and why deep human connection might just be the industry's biggest untapped advantage.<br /> <br /> <br /> <br /> "The transaction can be quite simple these days—and sometimes that comes at the cost of the relationship. We've got to find the balance between efficiency and real human connection if we want to build trust and longevity in this industry." – Ben Kingsberry<br /> <br /> <br /> <br /> 10 things you'll learn in this episode:<br /> <br /> <br /> <br /> <br /> * How Ben transformed his business with a Silicon Valley-inspired office spaceTimestamp: 6-minutes<br /> <br /> <br /> <br /> * Why creating a workplace people want to be in drives better results than enforcing rulesTimestamp: 7-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The importance of open-plan design in fostering team connectionTimestamp: 8-minutes<br /> <br /> <br /> <br /> <br /> <br /> * How regional real estate businesses develop unique efficiency modelsTimestamp: 14-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Why Ben maintains a non-selling principal approachTimestamp: 17-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Strategies for managing high investor turnover in regional marketsTimestamp: 18-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The industry's current state of flux regarding technology adoptionTimestamp: 21-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The opportunity to deepen client relationships in an increasingly digital worldTimestamp: 22-minutes<br /> <br /> <br /> <br /> <br /> <br /> * How poor communication, not misconduct, drives most industry complaintsTimestamp: 23-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Why staff engagement is Ben's primary measure of business successTimestamp: 25-minutes<br /> <br /> <br /> <br /> <br /> Links<br /> <br /> <br /> <br /> <a href="https://www.kingsberry.com.au/">Harcourts Kingsberry Townsville</a><a href="https://au.linkedin.com/in/ben-kingsberry-761101b1">LinkedIn</a><br /> <br /> <br /> <br /> Detailed Episode GuideSteve Carroll sits down with Ben Kingsberry, CEO of Harcourts Kingsberry in Townsville, a leader known for his curiosity about technology and his commitment to continuous learning.<br /> <br /> <br /> <br /> Technology Evolution in Regional Real EstateBen shares how his approach to technology has evolved over the years, moving from adopting multiple "best in market" solutions to a more streamlined approach focused on simplicity and actual value. He notes that the most significant technological change during his tenure has been the shift to fully online platforms like Dropbox, Agentbox, and Console Cloud, which have enabled true mobility for his team.<br /> <br /> <br /> <br /> While acknowledging that artificial intelligence may represent the next major shift, Ben maintains a thoughtful approach, carefully evaluating how new technologies can best serve his business rather than adopting them simply because they're available.<br /> <br /> <br /> <br /> Creating a Workplace People Want to Be InDespite embracing mobile technology, Ben has recently invested in a remarkable office space that Steve describes as "Silicon Valley-worthy." This apparent contradiction reveals Ben's nuanced unders...
March 14, 2025
<br /> <br /> <br /> <br /> <br /> For many, the idea of starting your own business is daunting, but what if you found out it wasn’t as hard as you imagined?<br /> <br /> <br /> <br /> Lauren Robinson, successfully founded Rental Results, and her main regret is that she wishes she made the leap sooner.<br /> <br /> <br /> <br /> In this episode of the Elevate Podcast with guest host Steve Carroll, Lauren shares her journey from starting a property management business at 29 to selling it eight years later to Longview.<br /> <br /> <br /> <br /> From hiring the right team, building a standout brand and using content and social media to grow, Lauren reveals the strategies that helped her expand and eventually sell her thriving property management business.<br /> <br /> <br /> <br /> Throughout the conversation, Lauren reveals the challenges and triumphs of entrepreneurship, particularly as a young woman in real estate.<br /> <br /> <br /> <br /> "If you’re thinking of starting your own business, just jump in and do it. Don’t hesitate, back yourself! "The earlier you start, the better. If I knew then what I know now, I would have done it sooner." - Lauren Robinson<br /> <br /> <br /> <br /> 10 things you'll learn in this episode:<br /> <br /> <br /> <br /> <br /> * How Lauren started her business at 29 and why she wishes she'd started earlierTimestamp: 4-minutes<br /> <br /> <br /> <br /> * The importance of getting proper business structure advice from accountants and solicitorsTimestamp: 6-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Why setting geographical boundaries for her business proved beneficialTimestamp: 7-minutes<br /> <br /> <br /> <br /> <br /> <br /> * How Lauren built her team and navigated difficult HR decisionsTimestamp: 14-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The strategic approach to educational marketing through weekly videos and blogsTimestamp: 18-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Tips for becoming comfortable on camera when creating contentTimestamp: 20-minutes<br /> <br /> <br /> <br /> <br /> <br /> * How to evaluate technology investments for your businessTimestamp: 21-minutes<br /> <br /> <br /> <br /> <br /> <br /> * The emotional journey of selling a business you've built from scratchTimestamp: 23-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Recent legislative changes affecting property management in QueenslandTimestamp: 27-minutes<br /> <br /> <br /> <br /> <br /> <br /> * Lauren's advice for women in real estate: "back yourself and stay in your own lane"Timestamp: 25-minutes<br /> <br /> <br /> <br /> <br /> Links<br /> <br /> <br /> <br /> <a href="https://au.linkedin.com/in/laurenrobinsonqld">Linkedin</a><a href="https://www.laurenrobinson.com.au/blog/using-linkedin-to-grow-your-property-management-business">Lauren Robinson website</a><a href="https://www.amazon.com/Rented-Lauren-Robinson/dp/0648346307">Rented Book</a><a href="https://businessblueprint.com/">Business Blueprint</a><a href="https://www.dent.global/key-person-of-influence">Key Person of Influence Program</a><br /> <br /> <br /> <br /> Detailed Episode Guide<br /> <br /> <br /> <br /> This episode is hosted by Steve Carroll, filling in for Samantha McLean. Steve welcomes Lauren Robinson, the founder of Rental Results in Brisbane, a successful property management company she started at 29 and sold after eight years. Lauren is also the author of "Rented”.<br /> <br /> <br /> <br /> The Entrepreneurial Leap: Starting a Business at 29Lauren shares that starting her own business wasn't initially her plan. After working for Pro Rentals for eight years and completing a business degree, she was approached by a developer and a commercial agent wanting to start rent rolls. Despite her nervousness, she took the leap.<br /> <br /> <br /> <br /> "I think if I knew now what I did then, I would have done it earlier," Lauren reflects. She explains that she was already working extremely hard as an employee,...
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