by Louis Grenier | Marketing & Branding
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.
Language
🇺🇲
Publishing Since
3/30/2017
Email Addresses
1 available
Phone Numbers
0 available
May 21, 2024
<p>Corporate speak sucks.</p><p>Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. <br></p><ul><li>(00:00) - Intro</li> <li>(02:27) - Redefining professionalism </li> <li>(04:54) - Dave's journey </li> <li>(08:35) - How Dave's strategy generates leads </li> <li>(16:33) - First steps to being more yourself </li> <li>(23:01) - Why going "too" narrow is important </li> <li>(33:20) - Self-deprecation as a copywriting tool </li> <li>(40:41) - Picking the right fight </li> <li>(50:02) - Dave's last advice </li> <li>(54:48) - Top 3 resources </li> </ul><br><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails</strong>:<strong> </strong><a href="https://www.everyonehatesmarketers.com/">everyonehatesmarketers.com</a><br>→ <strong>See my pretty face on LinkedIn</strong>: <a href="https://www.linkedin.com/in/louisgrenier/">https://www.linkedin.com/in/louisgrenier/</a><br>→ <strong>Leave a review on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195?itscg=30200S&itsct=podcast_box">https://apple.co/3p4wL4r</a><br>→ <strong>Leave a review on Spotify:</strong> <a href="https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo">https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo</a></p><p><br>Finally...</p><p>If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]</p><p>🤘</p>
May 14, 2024
<p> <br>Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.<br></p><ul><li>(00:00) - Intro</li> <li>(02:19) - Facebook funnel's story</li> <li>(07:42) - The difference between a funnel business approach and a real business </li> <li>(09:20) - The importance of the backend in a business</li> <li>(15:23) - The weaknesses of the influencer model </li> <li>(20:14) - The 5 Lightbulbs Framework</li> <li>(26:56) - How to implement the framework </li> <li>(31:55) - What is a good argument to sell your product? </li> <li>(38:14) - How to spot the right claim? </li> <li>(42:59) - The claim-proof model </li> <li>(53:01) - Summary</li> <li>(55:00) - Billy's top 3 resources </li> </ul><p><br></p><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails</strong>:<strong> </strong><a href="https://www.everyonehatesmarketers.com/">everyonehatesmarketers.com</a><br>→ <strong>See my pretty face on LinkedIn</strong>: <a href="https://www.linkedin.com/in/louisgrenier/">https://www.linkedin.com/in/louisgrenier/</a><br>→ <strong>Leave a review on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195?itscg=30200S&itsct=podcast_box">https://apple.co/3p4wL4r</a><br>→ <strong>Leave a review on Spotify:</strong> <a href="https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo">https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo</a></p><p><br>Finally...</p><p>If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]</p><p>🤘</p>
May 7, 2024
<p> <br>In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. <br></p><ul><li>(00:00) - Intro</li> <li>(02:41) - Sara's pet peeve</li> <li>(05:24) - First actionable steps as a marketer</li> <li>(09:47) - How to find and convince the right people for content marketing</li> <li>(20:42) - Getting people involved</li> <li>(25:55) - When did you drive more pipeline </li> <li>(27:14) - Sara's content strategy process </li> <li>(32:15) - What's a cluster </li> <li>(35:01) - How do you decide on a cluster </li> <li>(39:11) - The difference between content strategy and editorial calendar </li> <li>(43:39) - How do you deal with the fear of judgment </li> <li>(48:24) - The difference between business in the US and the EU </li> <li>(50:52) - Sara's top 3 resources </li> </ul><p><br></p><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails</strong>:<strong> </strong><a href="https://www.everyonehatesmarketers.com/">everyonehatesmarketers.com</a><br>→ <strong>See my pretty face on LinkedIn</strong>: <a href="https://www.linkedin.com/in/louisgrenier/">https://www.linkedin.com/in/louisgrenier/</a><br>→ <strong>Leave a review on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195?itscg=30200S&itsct=podcast_box">https://apple.co/3p4wL4r</a><br>→ <strong>Leave a review on Spotify:</strong> <a href="https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo">https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo</a></p><p><br>Finally...</p><p>If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]</p><p>🤘</p>
Hubspot Media
Tier 11
iHeartPodcasts
Phill Agnew
Michael Stelzner, Social Media Examiner
Jon Evans
Powered by StoryBrand
Michael Stelzner, Social Media Examiner
Ciaran Rogers, Daniel Rowles and Louise Crossley
David C. Baker and Blair Enns
Fergus O’Carroll
Amy Porterfield
Lenny Rachitsky
vYve & Jim Stengel
Seth Godin
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