by Corey M Smith Fixed Operations Training Manager For EasyCare
Welcome to FWRD: An EasyCare Podcast, your go-to resource for mastering dealership operations, hosted by Corey Smith. With Corey's extensive background as a training professional, each episode delves deep into the automotive, powersports, RV, and marine industries. Corey brings expert guests to the table, sharing invaluable insights and strategies for success. From optimizing sales techniques to navigating industry trends, FWRD equips you with the knowledge and tools needed to thrive. Tune in to FWRD and stay ahead of the curve.
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🇺🇲
Publishing Since
4/21/2021
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April 20, 2025
<p>In this episode, hosts Corey Smith and Erick Jauregui sit down with Robert Migliaccio of Valley CMA to discuss one of the automotive industry’s biggest challenges: the fixed ops talent crisis. With over 25 years of experience and oversight of multiple CMA Value stores, Robert shares hard-earned wisdom and forward-thinking strategies for redefining the service advisor role, retaining top talent, and creating a workplace culture that attracts the next generation.<br>From implementing ESOP-driven pay plans to emphasizing career development and work-life balance, this episode is packed with practical takeaways for dealership leaders looking to build stronger, more sustainable teams. They also touch on how technology and automation are shaping the future of service departments.<br>Whether you're struggling with staffing or looking to elevate your service team, this is one conversation you don’t want to miss.<br>Tune in now and take the next step FWRD</p>
April 5, 2025
<p>Lights, Camera, Action! In this episode of <a href="https://open.spotify.com/show/59a1grYGviGYSPgEPyr9pD?si=67e1c056b02840e7" target="_blank" rel="ugc noopener noreferrer"><strong>FWRD</strong></a>, hosts <a href="https://www.linkedin.com/in/corey-smith-93583832/" target="_blank" rel="ugc noopener noreferrer">Corey Smith</a> and <a href="https://www.linkedin.com/in/erick-jauregui-7263611b9/" target="_blank" rel="ugc noopener noreferrer">Erick Jauregui </a>are joined by <strong>Joe Shaker</strong>, founder of <strong>TruVideo</strong>, to explore the power of video communication in automotive service departments. They dive into how video communication can increase revenue, improve customer trust, and boost satisfaction. Joe shares how personalized videos are enhancing customer engagement and sales processes, while exciting new technologies like augmented reality are on the horizon. Tune in to learn actionable strategies for integrating video communication into your dealership and driving success in your service department!</p>
March 20, 2025
<p>Customer <strong>retention</strong> is more critical than ever in the automotive industry. In the latest episode of <strong>FWRD</strong>, host Corey Smith and co-host Eric Jauregui, alongside guest Jacob Zachs, CEO of Fasten, break down winning strategies to boost retention and customer loyalty. They explore key topics like dealership pricing perceptions, the power of personalized ads, and how gamification and reward programs—similar to those in airlines and hotels—can drive long-term engagement.</p><p>Learn how to build trust, enhance transparency, and maximize retention for your dealership. <strong>Tune in now!</strong></p>
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