by Tiphany Hall, PhD
Welcome to For the Record, your unfiltered view on current trends and timeless advice for surviving in the Aesthetic industry. Whether you're an injector, practice owner, sales rep or marketer, it's time to set the record straight! Each week we showcase disruptive thinkers, industry innovators, and the aesthetic masterminds driving our industry forward. For the Record is hosted by Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record, an EMR & Practice Management Software devoted to the Aesthetic Industry.
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5/21/2021
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January 29, 2025
<p>In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution.</p> <p><strong>Our Favorite Episode Highlights:</strong></p> <p>• George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader</p> <p>• The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role</p> <p>• Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization</p> <p>• Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials</p> <p>• The importance of authentic leadership and staying true to yourself while scaling your influence</p> <p>• Vision for the future of medical aesthetics and the role of proper training and education</p> <p>Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success.</p> <p>One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials. </p> <p>The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand. </p> <p>A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations.</p> <p>Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine.</p> <p><strong>Learn more about Dr. George:</strong></p> <p>Instagram: https://www.instagram.com/gorgeous_bygeorge/</p> <p>LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/</p> <p>SkinSpirit: https://www.skinspirit.com/</p> <p><br></p> <p><br></p> <p><br></p>
January 20, 2025
<p>In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success.</p> <p><br></p> <p><strong>The Secret Weapon in Your Practice: Your Sales Rep</strong></p> <p>Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice.</p> <p>But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice. </p> <p><br></p> <p><strong>Building Trust and Managing Challenges</strong></p> <p>One of the most valuable frameworks Danielle shared is the LAER approach to patient communications:</p> <p>- Listen to concerns</p> <p>- Acknowledge feelings</p> <p>- Explore solutions</p> <p>- Respond with a plan</p> <p>This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships.</p> <p><br></p> <p><strong>The Art of Smart Inventory</strong></p> <p>If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support.</p> <p><br></p> <p><strong>Building Your Dream Team</strong></p> <p>Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture.</p> <p><br></p> <p><strong>Next Steps</strong></p> <p>Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships</p> <p><br></p> <p><strong>Ready to Transform Your Practice? </strong></p> <p>Connect with Danielle:</p> <p>Website: daniellecobo.com</p> <p>LinkedIn: <a href="https://www.linkedin.com/in/daniellecobo/">https://www.linkedin.com/in/daniellecobo/</a></p> <p>Danielle’s Book: <a href="https://www.amazon.com/Unstoppable-Grit-Roadblocks-Standing-Achieving/dp/B0D15LHJNT/ref=sr_1_1?crid=27XGR2VJNR0GU&dib=eyJ2IjoiMSJ9.-9OEmlrlDhRkc52xWwpC_w.78sXFxJgjKEs2ANJbUdSmIol68-3WaPlwaaOfPIn9To&dib_tag=se&keywords=Unstoppable+Grit%3A+Breakthrough+the+Seven+Roadblocks+Standing+Between+You+and+Achieving+Your+Goals&qid=1737409381&sprefix=unstoppable+grit+breakthrough+the+seven+roadblocks+standing+between+you+and+achieving+your+goals%2Caps%2C118&sr=8-1">Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals</a></p>
January 13, 2025
Tusk Practice Sales Director Josh Swearingen shares expert insights on navigating med spa mergers and acquisitions, dispelling myths about expansion and valuation, and preparing for a successful exit.
Inside Aesthetics
American Med Spa Association - AmSpa
Cameron Hemphill
Savanna Boda
The InBound Podcasting Network
Lauryn Bosstick & Michael Bosstick / Dear Media
Kaeli Lindholm
Jenna Kutcher
Felix Bertram
Natalie Ellis
Heather Terveen
Dear Media, Arielle Lorre
Business of Aesthetics
Sony Music Entertainment
Dr. Tyna Moore
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