by The InBound Podcasting Network
Terri Ross Is The Aesthetic Industry’s Premier Sales Training Expert Strategic Growth Consultant, Author, and International Speaker
Language
🇺🇲
Publishing Since
2/13/2020
Email Addresses
1 available
Phone Numbers
0 available
April 2, 2025
<h3 class="bn-inline-content">Resources:</h3> <ul> <li><strong>Podium</strong>: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. <a href="https://www.podium.com/trc/">Click Here!</a></li> <li> <p class="bn-inline-content"><strong>Shannon Blake's Contact:</strong> <a href="mailto:[email protected]" target= "_blank" rel= "noopener noreferrer nofollow">[email protected]</a>, Cell: 801-979-8096</p> </li> <li> <p class="bn-inline-content"><strong>Terri Ross Consulting</strong>: <a href= "https://terrirossconsulting.com/" target="_blank" rel= "noopener noreferrer nofollow">Terri Ross Consulting</a></p> </li> <li> <p class="bn-inline-content"><strong>Patreon</strong>: For Terri Ross's business and sales mentorship program, visit <a href= "https://www.patreon.com/terrirossconsulting" target="_blank" rel= "noopener">Patreon</a>.</p> </li> </ul> <p class="bn-inline-content"><strong>About Terri's Guest:</strong></p> <p class="bn-inline-content"><strong>Shannon Blake</strong> is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing and integrating Podium's capabilities into the aesthetics industry over the past two years. Her mission focuses on assisting aesthetic practices to enhance client communication, streamline operations, and boost revenue through leveraging technology, particularly AI.</p> <h3 class="bn-inline-content">Episode Summary:</h3> <p class="bn-inline-content">Welcome to Episode 102 of Season 10, "In Touch With Terri," where Terri Ross sits down with Shannon Blake from Podium to discuss the revolutionary role of artificial intelligence in aesthetics and business growth. As this episode unfolds, listeners dive into the intersection of technology and aesthetics, offering a unique perspective on modern solutions paving the way for success in the industry. With AI as a central theme, learn how future-ready AI technologies can optimize operations, enhance client communication, and transform aesthetic practices.</p> <p class="bn-inline-content">During this episode, Terri and Shannon explore how Podium is setting itself apart by offering a consolidated platform that redefines patient interaction through AI advancements. From understanding customer expectations to revolutionizing the response time with AI-driven solutions, this episode emphasizes the growing importance of technology in the aesthetics sector. Shannon Blake shares insights into Podium’s system, customizable features, and emphasizes building long-lasting relationships with clients while maintaining excellent service standards. Dive into this engaging conversation to uncover strategies for unlocking potential market growth using AI, text-based communication, and a robust CRM platform tailored for aesthetic practices.</p> <h3 class="bn-inline-content">Key Takeaways:</h3> <ul> <li> <p class="bn-inline-content"><strong>Harnessing AI in Aesthetics:</strong> AI is reshaping how aesthetic practices operate, especially in client communication and operational efficiency.</p> </li> <li> <p class="bn-inline-content"><strong>Integrated Communication Platforms:</strong> Podium combines phone systems, texting, and CRM functionalities to streamline business operations into a single platform.</p> </li> <li> <p class="bn-inline-content"><strong>The Role of Customer Experience:</strong> Enhance client retention and satisfaction with modern, tech-enabled solutions that promise a robust client interaction experience.</p> </li> <li> <p class="bn-inline-content"><strong>Leveraging Tech to Compete:</strong> Understand the importance of making businesses "textable" to meet current consumer demands for fast, efficient communication.</p> </li> <li> <p class="bn-inline-content"><strong>Proactive AI Engagement:</strong> With potential AI voice features and beyond, the evolution of AI in communication enables 24/7 operations without compromising client satisfaction.</p> </li> </ul> <h3 class="bn-inline-content">Notable Quotes:</h3> <ol> <li> <p class="bn-inline-content">"Text has a 98% open rate. That's the kind of engagement we're aiming for."</p> </li> <li> <p class="bn-inline-content">"AI facilitates those conversations, which allows your front staff to focus on in-practice relationships."</p> </li> <li> <p class="bn-inline-content">"Every practice should ask, 'What AI developments do we have access to, and how can they work for us?'"</p> </li> <li> <p class="bn-inline-content">"If you haven't yet, all of you should be contacting any tech company you work with and asking them, what are they building?"</p> </li> <li> <p class="bn-inline-content">"Your strike zone client is busy during the day. AI responds when you can't. That's a game-changer."</p> </li> </ol> <p class="bn-inline-content"> </p>
March 21, 2025
<h3 class="bn-inline-content">Resources:</h3> <ul> <li><strong>Podium</strong>: Platform providing AI-powered communication solutions for lead conversion and patient retention.<a href= "https://www.podium.com/experience/wellness">https://www.podium.com/trc/</a></li> <li> <p class="bn-inline-content"><strong>Terri Ross Consulting</strong>: <a href="https://terrirossconsulting.com" target="_blank" rel="noopener noreferrer nofollow">Terri Ross Consulting</a></p> </li> <li> <p class="bn-inline-content"><strong>Patreon</strong>: For Terri Ross's business and sales mentorship program, visit <a href= "https://www.patreon.com/terrirossconsulting" target="_blank" rel= "noopener">Patreon</a>.</p> </li> </ul> <p class="bn-inline-content"><strong>Terri Ross</strong> is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is highly regarded for her dedication to educating and supporting professionals in enhancing their operational efficiency and profitability within the medical aesthetics sector.</p> <h3 class="bn-inline-content">Episode Summary:</h3> <p class="bn-inline-content">Welcome to Season 10 of "In Touch with Terri," where Terri Ross dives into pressing topics affecting the medical aesthetics industry today. As the landscape shifts amidst economic uncertainties, Terri addresses key factors influencing patient behaviors and revenue. In this compelling episode, she explores how aesthetic practices can pivot and evolve in response to these changes, armed with strategic insights and practical advice.</p> <p class="bn-inline-content">Navigating the economic downturn, Terri Ross discusses the significance of understanding market trends and patient behavior shifts in the aesthetics industry. With inflation and rising costs impacting consumer spending, Terri emphasizes the importance of comprehensive treatment plans and patient retention strategies. Practitioner education is critical in offering diversified services that cater to patients’ needs while maintaining profitability. The episode underscores leveraging technology like Podium's AI-powered communication platform to enhance lead conversion and streamline operations, ensuring practices continue thriving amid industry challenges.</p> <h3 class="bn-inline-content">Key Takeaways:</h3> <ul> <li> <p class="bn-inline-content"><strong>Economic Impact</strong>: Aesthetic practices are experiencing significant shifts due to economic downturns, with patient spending tightening and non-essential treatments seeing a decline.</p> </li> <li> <p class="bn-inline-content"><strong>Strategic Planning</strong>: Practices that embrace change through comprehensive treatment plans and diversified service offerings can thrive despite economic challenges.</p> </li> <li> <p class="bn-inline-content"><strong>Technological Adaptation</strong>: Leveraging platforms like Podium to convert leads and improve communication efficiency is vital for sustaining growth.</p> </li> <li> <p class="bn-inline-content"><strong>Sales & Retention</strong>: Continuous education and sales strategies are crucial, placing emphasis on long-term treatment planning and establishing trust with patients.</p> </li> <li> <p class="bn-inline-content"><strong>Social Influence</strong>: Awareness of trends like "filler fatigue" and the evolving landscape of social media marketing is essential for maintaining a competitive edge.</p> </li> </ul> <h3 class="bn-inline-content">Notable Quotes:</h3> <ul> <li> <p class="bn-inline-content">"Practices that understand what's happening, that understand the trends...now more than ever can adapt, be agile, and come up with a strategic plan to not just survive, but thrive."</p> </li> <li> <p class="bn-inline-content">"Patients will find the money...they have a problem, you have a solution."</p> </li> <li> <p class="bn-inline-content">"It's not an expense. It is absolutely an investment that yields the highest return because you will have the methodologies to know how to do it."</p> </li> <li> <p class="bn-inline-content">"If your team is not held accountable to the KPI...challenge the process."</p> </li> <li> <p class="bn-inline-content">"We want patients to be educated. I want you to have a long-term treatment plan."</p> </li> </ul> <p class="bn-inline-content">Join Terri Ross as she delves into the evolving dynamics of the aesthetics industry. Tune in for more insightful content that can empower you to harness opportunities and strengthen your practice's position in the market. Stay connected for future episodes filled with actionable strategies and expert guidance.</p>
March 3, 2025
<p>Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies.</p> <h5 id="resources">Resources:</h5> <ul> <li><a href="https://terrirossconsulting.com/">Terri Ross Consulting Website</a></li> <li>Terri's Instagram: <a href= "https://www.instagram.com/terrirossconsulting/">@terrirossconsulting</a></li> <li>Sales and Business Mastery Mentorship: <a title= "Sales and Business Mastery Mentorship" href= "https://www.patreon.com/TerriRossConsulting">Terri's Patreon.com</a></li> </ul> <p><strong>Terri Ross</strong> is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship.</p> <h5 id="episodesummary">Episode Summary:</h5> <p>In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics.</p> <p>Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry.</p> <h5 id="keytakeaways">Key Takeaways:</h5> <ul> <li>Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights.</li> <li>Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field.</li> <li>Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions.</li> <li>Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance.</li> <li>Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process.</li> </ul> <h5 id="notablequotes">Notable Quotes:</h5> <ul> <li>"You have to bet on yourself, and I'm going to bet on me."</li> <li>"I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own."</li> <li>"It took me six months to get that job. Tenacity, my God, you don't even know."</li> <li>"I never say no, because I'm scrappy, and I always seek opportunities."</li> <li>"My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."</li> </ul> <p> </p>
Inside Aesthetics
American Med Spa Association - AmSpa
Heather Terveen
Tiphany Hall, PhD
Savanna Boda
Mel Robbins
Dr. Anthony Youn
Cameron Hemphill
Lauryn Bosstick & Michael Bosstick / Dear Media
Mari Llewellyn / Pursuit Network
Business of Aesthetics
MINT Aesthetics
Leila Hormozi
StoryBrand.ai
Audrey Neff
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