by Upptic
Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profitable games growth! Reach us at [email protected].
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🇺🇲
Publishing Since
3/26/2021
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1 available
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February 27, 2025
<p>Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.</p><p>We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!</p><p><br></p><p><strong>CHAPTERS</strong></p><p>00:00 – Opening</p><p>02:15 – Meet Gamesight!</p><p>05:45 – Performance vs. Brand Marketing</p><p>10:44 – Key Performance Marketing Trends</p><p>19:13 – Twitch & YouTube: Game Marketing Powerhouses</p><p>26:35 – Reddit: A Rising Star in Game Marketing</p><p>32:29 – X (Twitter): A Game Marketing Dark Horse</p><p>39:37 – The Growing Role of Influencers</p><p>45:35 – Closing</p><p><br></p><p>♦ <a href="https://gamesight.io/reports/form-2024-performance-marketing-report" target="_blank" rel="ugc noopener noreferrer">Get the full report here.</a></p><p>♦ <a href="https://upptic.com/" target="_blank" rel="ugc noopener noreferrer"><strong>Head to upptic.com for all your game marketing needs!</strong></a><strong></strong></p>
February 20, 2025
<p>If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS!</p><p><br></p><p>CHAPTERS</p><p>00:00 – Opening</p><p>00:26 – Why all the hate for agencies?</p><p>03:05 – Setting proper expectations</p><p>04:23 – What to look for when choosing an agency</p><p>06:04 – Why vetting an agency is important</p><p>07:13 – Vetting data-driven decision making</p><p>08:16 – Vetting unrealistic promises</p><p>09:09 – Vetting agency egos and brags</p><p>11:43 – Agency and product synergy</p><p>12:47 – 4 key tips for agency vetting</p><p>13:55 – Closing</p><p><br></p><p>#Marketing #Agencies #Advertising #UserAcquisition #CreativeContent</p>
December 27, 2024
<p>2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!</p> <p><br /></p> <p>00:00:00 - Opening</p> <p>00:01:48 - The Games Industry in 2024</p> <p>00:19:36 - Biggest UA Trends and Stories</p> <p>00:43:29 - Authenticity Ruled 2024 Creative</p> <p>00:58:19 - AI Touches All in Growth Tech</p> <p>01:22:19 - Closing</p> <p><br /></p> <p>#Gaming #Marketing #UserAcquisition #Advertising #AI #Tech</p>
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