by Benji Hyam and Devesh Khanal
We share our thoughts and ideas on how to grow a business.
Language
🇺🇲
Publishing Since
10/25/2022
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April 21, 2025
<p>In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.</p><p>Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.</p><p>After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments. </p><p>Our solution? </p><p>A tool that analyzes your existing content to create a comprehensive "brand summary" capturing your business's value proposition, features, target customers, and pain points.</p><p>The highlight of our tool is the "super brief" feature - simply input a keyword and the AI analyzes search intent, SERP patterns, and suggests content formats while providing ways to pitch your business specifically for that keyword.</p><p>Key Learnings:</p><p>-Most AI writing tools fail because they don't understand your business's unique positioning and arguments<br>-83% of marketers use AI content despite quality concerns, primarily for time savings<br>-The "brand summary" approach ensures AI truly understands your business before writing<br>-Our tool generates strategic ideas (not just language), reversing the typical -AI writing workflow<br>-AI writing can be high-quality and conversion-focused when it understands your business first<br>-The "super brief" feature analyzes keywords and SERPs to suggest angles and approaches to produce pieces that will rank<br>-Effective AI content requires understanding both what to write and how to write it</p><p>We'd love your feedback about the tool and suggestions to make it better. Please leave feedback in the comments.</p><p>Articles that we reference in the video:<br>Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/<br>How Marketers Are Using AI for Writing [Survey]: https://www.growandconvert.com/ai/ai-writing-survey/</p>
April 15, 2025
<p>In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.</p><p>We break down:<br>- Common objections from leadership teams that are hesitant to target these types of keywords<br>- Three practical approaches to creating comparison content without "trashing" competitors<br>- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicks</p><p>If you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.</p><p>Follow us at growandconvert.com/newsletter for articles and updates when new videos are released!</p><p>Helpful articles:<br>SEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/<br>Competitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/<br>SERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/</p>
April 1, 2025
<p>This one is likely better to be watched on <a href="https://www.youtube.com/watch?v=k3YOzbt_jyk">Youtube</a> (so you can see the writing and editing).</p><p>In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:</p><p>- Identifying proper search intent and avoiding the "high school research paper" intro<br>- Showing how to position your true product differentiator instead of using generic claims<br>- Demonstrating how to write for advanced audiences who already understand your category<br>- Explaining why pain points should be concise and relevant to your reader's current stage</p><p>Whether you're writing bottom-of-funnel content or product comparisons, these principles will help you create more effective content marketing that actually drives conversions.</p><p>📈 Join our newsletter: https://www.growandconvert.com/newsletter/<br>🎧 Listen to the podcast: https://podcasts.apple.com/us/podcast/the-grow-and-convert-marketing-show/id1652941589<br>📘 Learn more about SEO content writing: https://www.growandconvert.com/content-marketing/seo-content-writing/<br>The detail principle for writing good blog posts: https://www.growandconvert.com/content-marketing/how-to-write-a-good-blog-post/</p>
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