by Justin Simon
Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Publishing Since
1/30/2023
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April 2, 2025
<p>Sign up to get my content distribution playbook here: https://course.justinsimon.co/</p><p>Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.</p><p>I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results.</p><p><strong>In this episode, we cover:</strong></p><ul><li>Why most B2B companies are doing YouTube completely wrong</li><li>The difference between dumping content and using a real YouTube strategy</li><li>How YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs)</li><li>What B2B marketers need to learn from creators</li><li>Why thumbnails and titles matter more than your production quality</li></ul><br/><p>***</p><p> WHEN YOU'RE READY</p><p>♻️ <a href="https://news.justinsimon.co/" rel="noopener noreferrer" target="_blank">Distribution First Newsletter</a></p><p>🧭 <a href="https://contentrepurposingroadmap.com/" rel="noopener noreferrer" target="_blank">Get Content Repurposing Roadmap</a> (repurposing system)</p><p>🚀 <a href="https://distributionfirst.club/" rel="noopener noreferrer" target="_blank">Join Distribution First</a> (private membership community)</p><p>***</p><p>CONNECT</p><p>🔔 LinkedIn: <a href="https://www.linkedin.com/in/justincsimon/" rel="noopener noreferrer" target="_blank">@justincsimon</a></p><p>🐦 Twitter <a href="https://twitter.com/justincsimon" rel="noopener noreferrer" target="_blank">@justincsimon</a></p><p>✉️ Email: [email protected]</p><p>***</p><p>SPONSOR</p><p>Thanks to my friends at <a href="https://www.hatch.fm/" rel="noopener noreferrer" target="_blank">hatch.fm</a> for producing this episode and handling all of my podcast production.</p><p>They give you unlimited podcast editing and strategy for your podcast.</p><p>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</p><p>Visit <a href="https://www.hatch.fm/" rel="noopener noreferrer" target="_blank">hatch.fm</a> to learn more.</p>
March 18, 2025
<p>If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage.</p><p> WHEN YOU'RE READY</p><p>♻️ <a href="https://news.justinsimon.co/" rel="noopener noreferrer" target="_blank">Distribution First Newsletter</a></p><p>🧭 <a href="https://contentrepurposingroadmap.com/" rel="noopener noreferrer" target="_blank">Get Content Repurposing Roadmap</a> (repurposing system)</p><p>🚀 <a href="https://distributionfirst.club/" rel="noopener noreferrer" target="_blank">Join Distribution First</a> (private membership community)</p><p>***</p><p>CONNECT</p><p>🔔 LinkedIn: <a href="https://www.linkedin.com/in/justincsimon/" rel="noopener noreferrer" target="_blank">@justincsimon</a></p><p>🐦 Twitter <a href="https://twitter.com/justincsimon" rel="noopener noreferrer" target="_blank">@justincsimon</a></p><p>✉️ Email: [email protected]</p><p>***</p><p>SPONSOR</p><p>Thanks to my friends at <a href="https://www.hatch.fm/" rel="noopener noreferrer" target="_blank">hatch.fm</a> for producing this episode and handling all of my podcast production.</p><p>They give you unlimited podcast editing and strategy for your podcast.</p><p>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</p><p>Visit <a href="https://www.hatch.fm/" rel="noopener noreferrer" target="_blank">hatch.fm</a> to learn more.</p>
March 4, 2025
<p>In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. </p><p>We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or follow-up, this episode will show you how to make webinars a key part of your content marketing playbook in 2025.</p><p>***</p><p> WHEN YOU'RE READY</p><p>♻️ <a href="https://news.justinsimon.co/" rel="noopener noreferrer" target="_blank">Distribution First Newsletter</a></p><p>🧭 <a href="https://contentrepurposingroadmap.com/" rel="noopener noreferrer" target="_blank">Get Content Repurposing Roadmap</a> (repurposing system)</p><p>🚀 <a href="https://distributionfirst.club/" rel="noopener noreferrer" target="_blank">Join Distribution First</a> (private membership community)</p><p>***</p><p>CONNECT</p><p>🔔 LinkedIn: <a href="https://www.linkedin.com/in/justincsimon/" rel="noopener noreferrer" target="_blank">@justincsimon</a></p><p>🐦 Twitter <a href="https://twitter.com/justincsimon" rel="noopener noreferrer" target="_blank">@justincsimon</a></p><p>✉️ Email: [email protected]</p><p>***</p><p>SPONSOR</p><p>Thanks to my friends at <a href="https://www.hatch.fm/" rel="noopener noreferrer" target="_blank">hatch.fm</a> for producing this episode and handling all of my podcast production.</p><p>They give you unlimited podcast editing and strategy for your podcast.</p><p>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</p><p>Visit <a href="https://www.hatch.fm/" rel="noopener noreferrer" target="_blank">hatch.fm</a> to learn more.</p>
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