by Singular
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Language
🇺🇲
Publishing Since
11/21/2019
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April 17, 2025
<p>How good is UGC in AI-generated videos? We're seeing a lot more of it in ads, but does user-generated content work for video? Does it look super-fake? </p><p><br></p><p>Most importantly, does AI-generated UGC work: generate clicks & conversions?</p><p><br></p><p>Join John Koetsier on this episode of Growth Masterminds as he discusses the effectiveness of AI-generated user-generated content (UGC) with Alexei Chemenda, CEO of Poolday AI. </p><p><br></p><p>They explore the evolution and current state of AI UGC, its performance, common pitfalls, and the importance of testing different creative elements. </p><p><br></p><p>Hear insights on how variations in the hook, actor, gameplay, editing style, and music can significantly impact ad performance. Alexei shares real-world examples and emphasizes that, while UGC is a powerful tool, achieving high-performance results requires diligent effort and strategic testing. </p><p><br></p><p>This episode is a must-listen for growth marketers looking to leverage AI in their marketing mix.</p><p><br></p><p>00:00 Introduction and Background</p><p>00:42 Meet Alexei Chemenda: CEO of Poolday</p><p>02:28 The Power of Curiosity in Marketing</p><p>03:00 Generative AI for UGC: An Overview</p><p>05:29 Testing and Iteration in AI UGC</p><p>07:23 Success Stories and Best Practices</p><p>11:46 Who Benefits Most from AI UGC?</p><p>13:54 Creating Effective AI UGC Ads</p><p>21:58 The Future of Personalized Advertising</p><p>24:32 Ethics and Tagging in AI UGC</p><p>27:14 Final Thoughts and Key Takeaways</p>
April 7, 2025
<p>To win in mobile game marketing in 2025, you need creatives that crush it. And that means creative hooks that capture people's attention in just 2 seconds.</p><p><br></p><p>You have 2 seconds to win ... ouch!</p><p><br></p><p>In this episode of Growth Masterminds, we discuss innovative strategies and trends in growing mobile games in 2025 with industry experts Jesse Lempiäinen, co-founder of GeekLab, and Neils Beenen from Singular. </p><p><br></p><p>With host John Koetsier they dive into the effectiveness of AI-generated creative content, the importance of influencers and UGC, and the evolution of privacy measures affecting ad performance. Learn about the critical balance between high click-through rates and user retention, and how to stay ahead in the competitive game marketing landscape with effective partner and channel strategies.</p><p><br></p><p>00:00 Introduction to Growth Masterminds</p><p>00:51 Current Trends in Game Marketing</p><p>02:18 The Role of AI in Creative Development</p><p>03:37 Influencer and UGC Strategies</p><p>06:38 Challenges and Successes in Creative Marketing</p><p>11:55 The Future of Game Marketing</p><p>17:38 Innovative Approaches and Final Thoughts</p>
March 31, 2025
<p>France fined Apple $232 million or $150 million euros because France says the way Apple implemented App Tracking Transparency, or ATT is unfair and anti-competitive. </p><p><br></p><p>Third-party independent app publishers suffered as a result, and small app makers in particular.</p><p><br></p><p>In fact, France says, Apple could have easily integrated ATT and GDPR, the massive privacy regulation that governs digital commerce and advertising in the European Union.</p>
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