by PGbiz Podcast
Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.
Language
🇺🇲
Publishing Since
6/25/2021
Email Addresses
1 available
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April 19, 2025
<p>Tune in for a very special episode of the PocketGamer.biz Podcast Week in Mobile Games - it's our 50th show!</p><p>PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest games industry news on the Week in Mobile Games Podcast.</p><p>On this week’s episode we cover:</p><ul><li>The early days of the podcast, strange mannerisms and our favourite moments from the Week in Mobile Games.</li><li>AppLovin's <a href="https://www.pocketgamer.biz/applovin-lays-off-97-staff/" target="_blank" rel="ugc noopener noreferrer">latest round of layoffs</a> impacting 97 staff and what the future holds for Machine Zone.</li><li>Dream Games' <a href="https://www.pocketgamer.biz/dream-games-taps-lebron-james-jimmy-fallon-shakira-and-more-for-royal-kingdom-marketing-campaigns/" target="_blank" rel="ugc noopener noreferrer">celebrity marketing push for Royal Kingdom</a>, starring LeBron James, Jimmy Fallon, Courtney Cox, Shakira and more.</li><li>A Minecraft Movie's box office success - but <a href="https://www.pocketgamer.biz/a-minecraft-movie-and-the-last-of-us-fly-the-transmedia-flag/" target="_blank" rel="ugc noopener noreferrer">is transmedia worthwhile</a>?</li><li>Supercell's seemingly <a href="https://www.pocketgamer.biz/supercells-moco-surpasses-25m-in-under-a-month/" target="_blank" rel="ugc noopener noreferrer">growing aversion to soft launche</a>s - would Brawl Stars be successful as a new release now?</li><li>How the Nintendo Switch 2 release date and features reveal <a href="https://www.pocketgamer.biz/nintendo-mobile-app-installs-surge-after-switch-2-direct-while-its-mobile-games-go-unnoticed/" target="_blank" rel="ugc noopener noreferrer">impacted its mobile apps and games</a>.</li></ul><p><br></p><p>** Let's Connect **</p><p>👉🏻 Twitter - https://twitter.com/pgbiz</p><p>👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/</p><p>👉🏻 Facebook - https://www.facebook.com/PGbiz</p><p>👉🏻 Website - https://www.pocketgamer.biz </p><p>👉🏻 Pocket Gamer Connects - https://www.pgconnects.com</p><p>👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform</p><p>👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/</p><p>👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform</p><p>👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com</p>
April 13, 2025
<p>PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the Week in Mobile Games Podcast.</p><p>On this week’s episode we discuss:</p><ul><li>The crazy <a href="https://www.pocketgamer.biz/political-maelstrom-trade-wars-and-rivalries-are-shaking-up-games-and-tech/" target="_blank" rel="noopener">Trump tariffs</a> and their impact on the games and wider tech industry.</li><li>Supercell’s <a href="https://www.pocketgamer.biz/cody-rhodes-john-cena-christina-ricci-gordon-ramsay-supercell-goes-all-in-on-celebrity-marketing/" target="_blank" rel="noopener">celebrity marketing campaigns</a> - Is it worth it?</li><li>AppLovin’s intent to <a href="https://www.pocketgamer.biz/applovin-wants-to-partner-with-undermonetised-tiktok-globally/" target="_blank" rel="noopener">merge with TikTok’s entire "undermonetised" international business</a> outside of China.</li><li>A Minecraft Movie’s <a href="https://www.pocketgamer.biz/a-minecraft-movie-earns-301m-in-first-two-days-double-its-production-budget/" target="_blank" rel="noopener">opening blockbuster success</a>.</li><li>Why Supercell wants to <a href="https://www.pocketgamer.biz/why-supercell-wants-to-invest-in-games-companies/" target="_blank" rel="noopener">invest in games companies</a>.</li></ul><p>** Let's Connect **</p><p>👉🏻 Twitter - https://twitter.com/pgbiz</p><p>👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/</p><p>👉🏻 Facebook - https://www.facebook.com/PGbiz</p><p>👉🏻 Website - https://www.pocketgamer.biz </p><p>👉🏻 Pocket Gamer Connects - https://www.pgconnects.com</p><p>👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform</p><p>👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/</p><p>👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform</p><p>👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com</p>
April 9, 2025
<p>In mobile, where budgets are tight and timelines even tighter, catching friction early in development can save you millions — and keep your game out of the app store graveyard. But what does effective playtesting actually look like? And how do you turn player feedback into real, actionable improvements?</p><p>That’s exactly what PlaytestCloud set out to answer in their first-of-its-kind report, Steal This Strategy.</p><p>Joining Peggy Anne Salz and Brian Baglow this week is Jack Dunne, VP of Research Operations at PlaytestCloud, along with John Wright, gaming consultant and former VP of Mobile at Kwalee. They break down three core tactics top-performing studios use to turn testing into a serious competitive advantage and the #1 action step studios can take today to get started.</p><p>Jack Dunne - <a href="https://www.linkedin.com/in/jacka-dunne/"><u>https://www.linkedin.com/in/jacka-dunne/</u></a></p><p>PlaytestCloud - <a href="https://www.playtestcloud.com/"><u>https://www.playtestcloud.com/</u></a></p><p>John Wright - https://www.linkedin.com/in/johnwright1987/</p><p><br></p><p>CHAPTER TIMESTAMPS</p><p>00:00 - Intro</p><p>02:49 - 300-mile treks & strength training</p><p>05:07 - Key findings & methodology</p><p>10:30 - Saving money & ugly baby syndrome</p><p>14:35 - Successful studios' testing habits</p><p>17:35 - #1 Testing often</p><p>25:09 - #2 Testing differently </p><p>28:54 - #3 Testing competitors' games</p><p>37:36 - What else can you test?</p><p>41:27 - Testing cross-platform and webstores</p><p>43:06 - Next direction for playtesting</p><p>45:39 - #1 action item</p><p>47:51 - Favourite games Q&A</p><p><br></p><p>* * * * * * * * * * * * * * * </p><p>** Let's Connect **</p><p>👉🏻 X -<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pGa19UeUpJNXhpWGo4aTZ0TUwyM1BGb2tmZ3xBQ3Jtc0tseVNRT1NoeFpjQVk1MC0weTgwTDZuZHhNMllLNm93ME5ZLXlCQU80MmJLcVdlSkpaRDNuYWstNzJ6dFVEU29NVFN2VTY4dkhGQlFYTWhuS2dMTkxJN253cEduQ2dEXzBYb3F6bTltQk15aDBRcEZHTQ&q=https%3A%2F%2Fwww.twitter.com%2Fpeggyanne&v=N7DYTrrXQPM"> </a><a href="https://x.com/pgbiz"><u>https://x.com/pgbiz</u></a> </p><p>👉🏻 LinkedIn Group -<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2ctSk5PM21iNTJpaFBPY2pjZUpHTHFkTkFQZ3xBQ3Jtc0ttUGhIOXZJcUlxYmI5TnctNW8xZmZxWU0zRDdFamRLcjZBUTA3czVhWDF1T2xHMWxzMUxNdzVXUFVndjVndzJmak85dXVac1lxY1dqSlRxY1FpamlBVVVEMGUwaG9HM0Z4Z2MwbDBsRWJNdTRkZVlGaw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpeggyannesalz&v=N7DYTrrXQPM"> </a><a href="https://www.linkedin.com/groups/144491/"><u>https://www.linkedin.com/groups/144491/</u></a> </p><p>👉🏻 Facebook -<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1RHQXo5anRfMzVXYjQ4QjdIdTBOSFdHRkRLd3xBQ3Jtc0ttN2EzM3VBRVRybmRlMVJWUW1FanRSZ0hiOS1MNTNNQVlMNTlYMUozY2VYdWxkUDNSOGtUQWJEeGxoTHdVLThXUU5SN2o2UjV1OFJ2VGthZ3NqckhHMWZnOXllX3NwN3RmQjVBSmVZWVlid1gwMFRlUQ&q=https%3A%2F%2Fwww.facebook.com%2Fpeggy.salz&v=N7DYTrrXQPM"> </a><a href="https://www.facebook.com/PGbiz"><u>https://www.facebook.com/PGbiz</u></a> </p><p>👉🏻 Website -<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU5MGpHQnRoT0ZPS0NaQzdVVnlxZjJ3dXZ6UXxBQ3Jtc0trSDVqcHZKNmJHSXQ3SUlhVW91aTlSSEMxemRlWWpqdHdKeU1SUl82d0pBZllJWUlGbjdndjFaQnhBYi0zR1Z1bUZHdFhOLUZFTXVmaTNGcHR0bEJPYjV6QmtDTXBOd1U5OTRXbG9vbG96aUh4NWNBRQ&q=https%3A%2F%2Fwww.mobilegrove.com%2F&v=N7DYTrrXQPM"> </a><a href="https://www.pocketgamer.biz"><u>https://www.pocketgamer.biz</u></a> </p><p>Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event</p>
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