by Jill Allen
Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey.<br /><br />Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation.<br /><br />Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice.<br /><br />Tune in weekly. Episodes drop every Thursday!
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🇺🇲
Publishing Since
6/23/2022
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April 17, 2025
"Be aware of the risk in the first place"<br /> <br /><b>Connect With Our Sponsors</b><br />GreyFinch -<b> </b><a href="https://greyfinch.com/jillallen/" target="_blank" rel="noreferrer noopener">https://greyfinch.com/jillallen/</a><br />MyOrthoVA - <a href="https://www.myorthova.com/get-started" target="_blank" rel="noreferrer noopener">https://www.myorthova.com/get-started</a><br />SmileSuite -<b> </b><a href="http://getsmilesuite.com/" target="_blank" rel="noreferrer noopener">http://getsmilesuite.com/</a> <br /><b></b><br /><b></b><br /><b>Summary</b><b></b> <br />In this conversation, Trey Lawrence, CEO of the American Association of Orthodontists (AAO), discusses his role and the importance of advocacy in orthodontics. He highlights the legal risks associated with social media use among orthodontists, particularly regarding HIPAA compliance and FTC regulations. The conversation also touches on the impact of AI in orthodontics and the ongoing tech transformation at the AAO to improve communication and efficiency. In this conversation, Trey Lawrence discusses the transformative changes being implemented at the AAO, focusing on personalized member experiences through AI, enhancing social media presence, and exciting developments for the upcoming AAO 2025. He emphasizes the importance of community engagement and the need for effective communication strategies to better serve members. The discussion also touches on industry challenges and the potential impact of AI on orthodontics. <br /><b></b><br /><b></b><br /><b>Connect With Our Guest</b> <br />American Association of Orthodontists - <a href="https://aaoinfo.org/" target="_blank" rel="noreferrer noopener">https://aaoinfo.org/</a> <br /><b></b><br /><b></b><br /><b>Takeaways</b><b></b> <br /><ul><li>Trey Lawrence is the CEO of the AAO, emphasizing advocacy.</li><li>Advocacy is crucial for orthodontists and their members.</li><li>Social media poses legal risks for orthodontists, especially regarding HIPAA.</li><li>Awareness of legal risks is the first step for orthodontists.</li><li>FTC regulations apply to orthodontic advertising and endorsements.</li><li>Disclosure of incentives for reviews is necessary for compliance.</li><li>AI is transforming the efficiency of orthodontic practices.</li><li>The AAO is undergoing a tech transformation to improve member communication.</li><li>Data centralization is key for leveraging AI in orthodontics.</li><li>Effective communication is essential for member engagement. AI will personalize member interactions significantly.</li><li>Social media presence needs a major overhaul.</li><li>AAO 2025 will focus on community and networking.</li><li>Personalized experiences will help members navigate resources.</li><li>The organization is defined by its members, not just its structure.</li><li>AI solutions are becoming more accessible for practices.</li><li>Maintaining personal connections in orthodontics is crucial.</li><li>The upcoming annual session promises to be highly engaging.</li><li>Community engagement is essential for member satisfaction.</li><li>Addressing student loan debt is a priority for future orthodontists.</li></ul><br /><b>Chapters</b><b></b> <br />00:00 Introduction to Trey Lawrence and AAO Leadership<br />02:54 The Importance of Advocacy in Orthodontics<br />06:04 Navigating Social Media and Legal Risks<br />09:00 Understanding FTC Regulations and Compliance<br />11:50 The Role of AI in Orthodontics and AAO<br />14:57 Tech Transformation at the AAO<br />24:11 Personalized Member Experience through AI<br />27:17 Enhancing Social Media Presence<br />34:36 Exciting Developments for AAO 2025<br />37:15 Engaging with the Community <br /><br />Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- <a href="http://www.practiceresults.com/" target="_blank" rel="noreferrer noopener">www.practiceresults.com</a>. <br /> <br />If you like what we...
April 10, 2025
"Your website is your online waiting room"<br /> <br /><b>Connect With Our Sponsors</b><br />GreyFinch -<b> </b><a href="https://greyfinch.com/jillallen/" target="_blank" rel="noreferrer noopener">https://greyfinch.com/jillallen/</a><br />MyOrthoVA - <a href="https://www.myorthova.com/get-started" target="_blank" rel="noreferrer noopener">https://www.myorthova.com/get-started</a><br />SmileSuite -<b> </b><a href="http://getsmilesuite.com/" target="_blank" rel="noreferrer noopener">http://getsmilesuite.com/</a> <br /><b></b><br /><b></b><br /><b>RSVP for the Provide AAO Happy Hour - </b>https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform<b></b> <br /><b></b><br /><b></b><br /><b>Summary</b><b></b> <br />In this conversation, Amanda Cabrera from ENOX Media discusses the importance of branding and marketing strategies for orthodontic practices. She emphasizes the need for consistency in branding, the evolution of patient experience, and common mistakes made in website design that can hinder patient conversion. Amanda shares insights on how to create a trustworthy brand experience and the significance of aligning online presence with in-office experiences to foster patient trust and engagement. In this conversation, Jill and Amanda discuss the critical role of analytics in online marketing, emphasizing the need for business owners to pay attention to their website's performance. They explore how user experience can be enhanced through website audits and the importance of creating a cohesive brand experience across all platforms. The discussion highlights the significance of understanding user interactions and the impact of micro-interactions on patient engagement. <br /><b></b><br /><b></b><br /><b>Connect With Our Guest</b> <br />eNox Media- <a href="https://enoxmedia.com/" target="_blank" rel="noreferrer noopener">https://enoxmedia.com/</a> <br /><b></b><br /><b></b><br /><b>Takeaways</b><b></b> <br /><ul><li>Branding is more than just a logo; it's the entire experience.</li><li>Consistency in branding builds trust and familiarity with potential patients.</li><li>Social media should reflect the same branding as in-office experiences.</li><li>Authenticity in marketing is crucial for connecting with patients.</li><li>Websites should prioritize content that helps potential patients feel comfortable.</li><li>Visual consistency in marketing materials is essential for brand recognition.</li><li>Patient experience evolves as practices grow and change.</li><li>Website mistakes can lead to missed opportunities for patient conversion.</li><li>Regular audits of website functionality are necessary for optimal performance.</li><li>Engaging with patients online should mirror in-office interactions. Analytics is often seen as a buzzword but is crucial for online marketing.</li><li>Business owners frequently overlook the importance of website analytics.</li><li>Websites should be viewed as online waiting rooms for potential clients.</li><li>Understanding user interactions can lead to better website performance.</li><li>Rage clicks indicate user frustration and should be analyzed.</li><li>Conducting a website audit can reveal inconsistencies in branding.</li><li>Micro-interactions significantly affect user experience and perception.</li><li>A cohesive brand experience builds trust with potential clients.</li><li>It's essential for team members to understand the brand's story.</li><li>Being authentic and vulnerable in business can foster better connections.</li></ul><br /><b>Chapters</b><b></b> <br />00:00 Introduction to ENOX Media<br />02:52 Understanding Branding in Orthodontics<br />07:07 Inconsistencies in Marketing Practices<br />12:50 The Evolution of Patient Experience<br />17:14 Website Mistakes and Conversion Strategies<br />25:35 The Importance of Analytics in Online Marketing<br />32:10 Enhancing User Experience Through Website Audits<br />39:41 Creating a Cohesive Brand...
April 3, 2025
"You need a coach, and you need a mentor" <br /><br /><b>Connect With Our Sponsors -</b><br />GreyFinch -<b> </b><a href="https://greyfinch.com/jillallen/" target="_blank" rel="noreferrer noopener">https://greyfinch.com/jillallen/</a><br />MyOrthoVA - <a href="https://www.myorthova.com/get-started" target="_blank" rel="noreferrer noopener">https://www.myorthova.com/get-started</a><br />SmileSuite -<b> </b><a href="http://getsmilesuite.com/" target="_blank" rel="noreferrer noopener">http://getsmilesuite.com/</a> <br /><b></b><br /><b></b><br /><b>RSVP for the Provide AAO Happy Hour - </b>https://docs.google.com/forms/d/e/1FAIpQLSc5SXhZalSUVDY421Af7TcmOBiiECec4OIOIjRjyQJAX1qW8Q/viewform<b></b> <br /><b></b><br /><b></b><br /><b>Summary -</b><b></b><br />In this conversation, Shannon Patterson discusses the evolving landscape of orthodontic practice transitions, emphasizing the importance of mentorship, ownership, and financial stability. The discussion covers market trends, the significance of partnerships, and critical steps for buying or selling a practice. Shannon also highlights the need for proper preparation and professional guidance in navigating transitions, as well as reflections on trends observed in 2024. In this conversation, Shannon Patterson and Jill discuss the intricacies of practice transitions, focusing on the importance of avoiding common mistakes, understanding the evolving landscape of DSOs and OSOs, and the necessity of investing in oneself and one's team. They emphasize the significance of having a senior doctor involved during transitions, the shift in the DSO model towards partnerships, and the need for doctors to outline their personal and professional goals to achieve a balanced and fulfilling career. <br /><b></b><br /><b></b><br /><b>Connect With Our Guest -</b><br />Bentson, Copple, Patterson & Associates- <a href="https://bcp-advisors.com/" target="_blank" rel="noreferrer noopener">https://bcp-advisors.com/</a> <br /><b></b><br /><b></b><br /><b>Takeaways - </b><b></b><br /><ul><li>Shannon Patterson emphasizes the importance of mentorship in the orthodontic field.</li><li>The market has shifted to a buyer's market post-COVID, affecting practice sales.</li><li>Young doctors are increasingly interested in ownership for long-term wealth.</li><li>Partnerships are becoming a predominant model in the orthodontic industry.</li><li>Financial stability is crucial for doctors considering selling their practices.</li><li>Preparation for practice transitions involves cleaning up financial records.</li><li>Observation buckets in orthodontics are essential for future patient leads.</li><li>Professional help is necessary for successful practice transitions.</li><li>Banks are now more stringent in their requirements for practice purchases.</li><li>Understanding market demand is key for sellers in the orthodontic field. Avoid costly mistakes in practice transitions.</li><li>Senior doctors should remain involved during transitions.</li><li>The DSO model has shifted towards partnerships.</li><li>Investing in yourself and your team is crucial.</li><li>Outline personal and professional goals for success.</li><li>Burnout is a real issue in the dental profession.</li><li>Younger doctors need support in practice management.</li><li>Change should be gradual to ease team anxiety.</li><li>Utilizing consultants can improve practice performance.</li><li>Work-life balance is essential for long-term satisfaction.</li></ul><br /><b>Chapters - </b><b></b><br />00:00 Introduction to Practice Transitions<br />02:52 Rebranding and Transitioning at Benson Copple Patterson<br />05:50 Market Trends in Orthodontics<br />08:57 The Importance of Ownership in Dentistry<br />11:59 Critical Steps for Buying or Selling a Practice<br />18:03 Preparing for Practice Transitions<br />25:03 Reflections on 2024 Trends<br />25:55 Avoiding Costly Mistakes in Practice Transitions<br />34:11 Understanding DSOs and OSOs<br />42:01 Investing in...
HIP Creative
Dr. Glenn Krieger
Dr. Leon Klempner
Dr. Chris Cetta
Kyle Fagala, DDS, MDS
Ortho Marketing
DeLuke Orthodontic Coaching, LLC
Mark Costes
Brian Wright
Peter Kim, MD
Travis Hornsby
Dr. Jim Dahle of the White Coat Investor
Brian Preston and Bo Hanson
BiggerPockets
Orthodontic Products
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