by Ricky Shockley
Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.
Language
🇺🇲
Publishing Since
10/16/2022
Email Addresses
1 available
Phone Numbers
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April 21, 2025
<p>Work with us! <a href="https://go.medspamagicmarketing.com/schedule " target="_blank" rel="ugc noopener noreferrer">https://go.medspamagicmarketing.com/schedule </a>Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: <a href="https://go.medspamagicmarketing.com/schedule " target="_blank" rel="ugc noopener noreferrer">https://go.medspamagicmarketing.com/schedule </a>Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - <a href="https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound " target="_blank" rel="ugc noopener noreferrer">https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound </a>- Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - <a href="https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime " target="_blank" rel="ugc noopener noreferrer">https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime </a>- Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - <a href="https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c " target="_blank" rel="ugc noopener noreferrer">https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c </a>Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: <a href="https://www.instagram.com/medspamagicmarketing/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/medspamagicmarketing/</a><a href="https://www.linkedin.com/company/med-spa-magic-marketing/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/med-spa-magic-marketing/</a><a href="https://www.tiktok.com/@medspamagicmarketing" target="_blank" rel="ugc noopener noreferrer">https://www.tiktok.com/@medspamagicmarketing</a>#MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT</p>
April 18, 2025
<p>Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: <a href="https://go.medspamagicmarketing.com/schedule" target="_blank" rel="noopener noreferer">https://go.medspamagicmarketing.com/schedule</a>On this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (<a href="https://rskin.net/" target="_blank" rel="noopener noreferer">https://rskin.net/</a>)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. (<a href="https://rskin.net/" target="_blank" rel="noopener noreferer">https://rskin.net/</a>)Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: <a href="https://www.youtube.com/watch?v=3_qHQVNkfws" target="_blank" rel="noopener noreferer">https://www.youtube.com/watch?v=3_qHQVNkfws</a>Follow Raquel on Social Media: <a href="https://www.instagram.com/rskinnurseraquel/" target="_blank" rel="noopener noreferer">https://www.instagram.com/rskinnurseraquel/</a><a href="https://www.instagram.com/rskinadmission/" target="_blank" rel="noopener noreferer">https://www.instagram.com/rskinadmission/</a><a href="https://www.instagram.com/rskinaesthetics/" target="_blank" rel="noopener noreferer">https://www.instagram.com/rskinaesthetics/</a><a href="https://www.tiktok.com/@rskinaesthetics" target="_blank" rel="noopener noreferer">https://www.tiktok.com/@rskinaesthetics</a><a href="https://www.linkedin.com/in/raquel-m-14947b21/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/raquel-m-14947b21/</a>Follow us on Instagram: <a href="https://www.instagram.com/medspamagicmarketing/" target="_blank" rel="noopener noreferer">https://www.instagram.com/medspamagicmarketing/</a>#MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth</p>
April 16, 2025
<p>If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: <a href="https://go.medspamagicmarketing.com/schedule" target="_blank" rel="ugc noopener noreferrer">https://go.medspamagicmarketing.com/schedule</a></p><p>-</p><p>A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead.</p><p>In this video, you’ll learn:</p><p>✅ Why standard appointment confirmation texts can hurt your no-show rate</p><p>✅ The psychology behind “buying sensitivity” and why it matters</p><p>✅ How to avoid making clients re-decide their purchase</p><p>✅ What your texts should actually say to boost show-up rates</p><p>✅ A full breakdown of a high-converting “show-up sequence”</p><p>✅ How to use text messaging, social proof, and excitement to lock in new clients</p><p><br></p><p>If you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI.</p><p>Follow us on Instagram: <a href="https://www.instagram.com/medspamagicmarketing" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/medspamagicmarketing</a></p>
Heather Terveen
American Med Spa Association - AmSpa
Alpha Aesthetics Partners
Inside Aesthetics
MINT Aesthetics
Business of Aesthetics
Savanna Boda
The Treatment Room
Natalie Ellis
Lauryn Bosstick & Michael Bosstick / Dear Media
DOAC
Cameron Hemphill
Peter Attia, MD
Nick & Jack Studios
The InBound Podcasting Network
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