by Dr. Kate Dee
Medspa Mayhem exposes the good, the bad and the ugly sectrets of the medical aesthetics industry. Join insider Dr. Kate Dee and find out what questions to ask and how to figure out who is cutting corners in the wild west of the medspa world.
Language
🇺🇲
Publishing Since
2/6/2024
Email Addresses
1 available
Phone Numbers
0 available
April 16, 2025
<p>In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.<strong><br /></strong></p> <p> </p> <p dir="ltr"><strong>Reach out to Dr. Dee</strong></p> <p dir="ltr">Email Dr. Kate Dee at <a href= "mailto:[email protected]">[email protected]</a></p> <p dir="ltr">Check out the <a href= "https://www.drkatedee.com/">Medspa Mayhem website</a> for</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More about Dr. Dee</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Upcoming appearances</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Links to buy the book on Bookshop, B&N, Amazon</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Press and Podcast info</p> </li> </ul> <p dir="ltr"><a href="https://glowspaseattle.com/">Glow Medispa</a> in Seattle, WA</p> <p dir="ltr">Purchase <a href= "https://www.amazon.com/Med-Spa-Mayhem-Aesthetic-Industry/dp/1642259802/"> Medspa Mayhem on Amazon</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Reach Out to Middle Way Marketing</strong></p> <p dir="ltr">Conner O’Rourke - CEO</p> <p dir="ltr">Brett Chikowski - COO</p> <p dir="ltr">Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit <a href="http://www.middlewaymarketing.com/">www.middlewaymarketing.com</a>.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Foundational marketing is crucial for long-term success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">High-quality personalized content is essential for attracting clients.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Reputation management and reviews are vital for attracting new patients.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Avoid marketing agencies that lease websites to clients.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Word of mouth remains the most effective marketing strategy.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">SEO is essential for being discoverable online.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Educating clients about marketing is vital for transparency.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Understanding the marketing process helps set realistic expectations.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Legitimate med spas prioritize patient education over sales.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Chapters</strong></p> <p dir="ltr">00:00 Introduction to MedSpa Mayhem</p> <p dir="ltr">01:11 Meet the Middle Way Marketing Founders</p> <p dir="ltr">01:59 Marketing Tactics for Med Spas</p> <p dir="ltr">02:39 The Origin Story of Middle Way Marketing</p> <p dir="ltr">06:15 Foundational Marketing Strategies</p> <p dir="ltr">09:18 Challenges with Lead Generation</p> <p dir="ltr">09:57 The Importance of Conversion</p> <p dir="ltr">16:33 The Role of Price Transparency</p> <p dir="ltr">20:24 Crazy Marketing Tactics</p> <p dir="ltr">24:53 The Importance of Personalized Content</p> <p dir="ltr">26:31 Effective Review Strategies</p> <p dir="ltr">27:23 SEO and Keywords in Reviews</p> <p dir="ltr">28:52 Prompting Patients for Reviews</p> <p dir="ltr">30:00 The Role of Front Desk in Reputation Management</p> <p dir="ltr">31:03 Personalized Review Requests</p> <p dir="ltr">33:40 Importance of Word of Mouth and SEO</p> <p dir="ltr">35:03 Challenges with Digital Communication</p> <p dir="ltr">37:19 The Future of AI in Customer Interaction</p> <p dir="ltr">41:12 Advice for Med Spa Owners and Consumers</p> <p dir="ltr">50:06 Concluding Thoughts and Final Tips</p> <p> </p>
April 2, 2025
<p>In this episode of MedSpa Mayhem, Dr. Kate Dee discusses the intricacies of weight loss using GLP-1 agonists with naturopathic doctor Ashley Millhiser. They delve into the importance of complete body optimization, the benefits and pitfalls of GLP-1 drugs, and strategies for sustainable weight loss. Key topics include the significance of monitoring fat loss over weight loss, individualized patient care, and supplemental treatments such as strength training and advanced muscle-building devices like Emsculpt Neo. Both experts emphasize the necessity of working with knowledgeable providers to avoid the common mistakes in using these medications and ensure long-term success.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Reach out to Dr. Dee</strong></p> <p dir="ltr">Email Dr. Kate Dee at <a href= "mailto:[email protected]">[email protected]</a></p> <p dir="ltr">Check out the <a href= "https://www.drkatedee.com/">Medspa Mayhem website</a> for</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More about Dr. Dee</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Upcoming appearances</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Links to buy the book on Bookshop, B&N, Amazon</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Press and Podcast info</p> </li> </ul> <p dir="ltr"><a href="https://glowspaseattle.com/">Glow Medispa</a> in Seattle, WA</p> <p dir="ltr"><a href="https://www.medspaboard.com/" target="_blank" rel="noopener">Medspa Board Website</a></p> <p dir="ltr">Purchase <a href= "https://www.amazon.com/Med-Spa-Mayhem-Aesthetic-Industry/dp/1642259802/"> Medspa Mayhem on Amazon</a><strong><br /></strong></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Meet</strong> <a href= "https://realresultsmedical.com/meet-dr-ashley">Ashley Milhizer, ND</a> and on <a href= "https://www.instagram.com/dr_milhizer/?hl=en">instagram</a></p> <p dir="ltr">Visit Real Results medical, locations in Tempe and Scottsdale AZ: <a href= "https://realresultsmedical.com/">website</a>, and on <a href= "https://www.instagram.com/real_results_medical/">instagram</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Weight loss is a journey that requires ongoing management.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Individualized approaches to medication are crucial for success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Diet should focus on whole foods and adequate protein intake.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Exercise should include strength training to preserve muscle mass.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Utilizing technology can enhance muscle building and recovery.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Common pitfalls include moving too quickly with medication adjustments.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Sustainable weight loss requires patience and lifestyle changes.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Monitoring muscle mass is essential to prevent wasting during weight loss.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Professional guidance is important for long-term success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Weight loss medications can lead to significant health improvements.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Chapters</strong></p> <p dir="ltr">00:00 Introduction to MedSpa Mayhem</p> <p dir="ltr">01:20 Meet Dr. Kate Dee and Ashley Millhiser</p> <p dir="ltr">01:58 The Weight Loss Journey with GLP-1 Agonists</p> <p dir="ltr">04:16 Long-Term Weight Management Strategies</p> <p dir="ltr">11:55 The Role of Diet and Nutrition</p> <p dir="ltr">15:35 Exercise Recommendations for Weight Loss</p> <p dir="ltr">21:18 Using Technology to Aid Weight Loss</p> <p dir="ltr">24:34 Common Pitfalls and How to Avoid Them</p> <p dir="ltr">32:36 Final Thoughts and Advice</p> <p dir="ltr">34:00 Conclusion and Contact Information</p> <p> </p>
March 19, 2025
<p dir="ltr">In this episode of MedSpa Mayhem, Dr. Kate Dee interviews Dr. Giselle Prado Wright, founder of Exert Body Sculpt in Florida, to discuss the intricacies of liposuction and weight loss. Dr. Wright shares her unique journey from aspiring dermatologist to liposuction specialist, emphasizing the importance of resilience and mentorship in the medical field. The conversation covers various aspects of liposuction, including patient candidacy, procedural details, post-operative care, and the impact of weight loss medications like GLP-1 agonists. Dr. Wright also highlights the common complications associated with liposuction, particularly seromas, and the critical need for proper follow-up care. Additionally, Dr. Dee and Dr. Wright touch upon the pitfalls of seeking low-cost cosmetic surgeries in high-volume clinics, emphasizing the necessity of choosing experienced practitioners who provide comprehensive care. Tune in to learn more about the wild west of medical aesthetics and how to navigate it safely.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Reach out to Dr. Dee</strong></p> <p dir="ltr">Email Dr. Kate Dee at <a href= "mailto:[email protected]">[email protected]</a></p> <p dir="ltr">Check out the <a href= "https://www.drkatedee.com/">Medspa Mayhem website</a> for</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More about Dr. Dee</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Upcoming appearances</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Links to buy the book on Bookshop, B&N, Amazon</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Press and Podcast info</p> </li> </ul> <p dir="ltr"><a href="https://glowspaseattle.com/">Glow Medispa</a> in Seattle, WA</p> <p dir="ltr">Purchase <a href= "https://www.amazon.com/Med-Spa-Mayhem-Aesthetic-Industry/dp/1642259802/"> Medspa Mayhem on Amazon</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Dr. Prado-Wright</strong> is a cosmetic surgeon in Fort Myers, FL specializing in awake liposuction and non-invasive procedures for facial rejuvenation. She founded Exert BodySculpt in 2021 and has built a successful business by combining her medical expertise with advanced marketing and sales tactics. Dr. Prado-Wright is currently focused on helping physicians start or scale their entrepreneurial and practice ownership journey through franchising.</p> <p dir="ltr">Patients: <a href= "https://exertbodysculpt.com/">https://exertbodysculpt.com/</a></p> <p dir="ltr">Physicians: <a href= "http://exertbodysculpt.com/franchise">exertbodysculpt.com/franchise</a></p> <p dir="ltr">Instagram: <a href= "http://instagram.com/drgisellepradowright">instagram.com/drgisellepradowright</a></p> <p><strong><br /> <br /></strong></p> <p dir="ltr"><strong>Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Liposuction requires extensive practice and understanding of human anatomy to perform safely and effectively.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The ease of performing liposuction can vary greatly depending on the patient's body type and previous surgeries.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Integrating weight loss programs with liposuction can enhance patient outcomes and satisfaction.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Surgeons should prioritize patient desires and not push unnecessary procedures.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Post-operative care is crucial for successful recovery and patient satisfaction.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Patients often experience emotional challenges post-surgery, which can be exacerbated by complications. Recovery from liposuction can take six months to a year.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Patients often regret not undergoing procedures sooner.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Genuine care and passion are essential in cosmetic practices.</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Chapters</strong></p> <p dir="ltr">00:00 Introduction to MedSpa Mayhem</p> <p dir="ltr">01:16 Meet Dr. Giselle Prado-Wright</p> <p dir="ltr">02:08 Dr. Prado-Wright's Journey to Liposuction</p> <p dir="ltr">04:18 Understanding Liposuction</p> <p dir="ltr">07:52 Patient Consultations and Evaluations</p> <p dir="ltr">09:56 Weight Loss and Liposuction</p> <p dir="ltr">16:19 Complications and Recovery</p> <p dir="ltr">18:54 Understanding Liposuction Complications</p> <p dir="ltr">20:21 The Importance of Post-Op Care</p> <p dir="ltr">21:17 Med Spa Complications and Follow-Up</p> <p dir="ltr">21:55 Unusual Cases and Seroma Management</p> <p dir="ltr">24:01 Infections and Mycobacterium Concerns</p> <p dir="ltr">27:20 Skin Tightening with Renuvion</p> <p dir="ltr">30:09 Founding Exert Body Sculpt</p> <p dir="ltr">33:43 Advice for Practitioners and Patients</p> <p dir="ltr">35:24 Conclusion and Final Thoughts</p> <p> </p>
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