by FieldRoutes
The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Publishing Since
2/17/2023
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April 15, 2025
<p>Many pest control companies rely on outdated digital marketing tactics — often handing the job to a family member who “knows Instagram.” But there’s a smarter way to market, one that drives real growth and measurable results.<br></p><p>In this episode, Amanda talks with <a href="https://www.linkedin.com/in/kirby-oscar-45263583/">Kirby Oscar</a>, SVP and General Manager at<a href="https://www.scorpion.co/"> Scorpion</a>. Kirby shares practical digital marketing strategies that help pest control businesses scale, attract more customers, and maximize ROI. From social ads and email campaigns to leveraging your customer data, this conversation is packed with tools to help you market like a pro.<br></p><p>Join us as we discuss: <br></p><ul><li><p>[5:18] Why trusting experts matters (and what not to do)</p></li><li><p>[12:04] Social media marketing — posting versus paid strategy</p></li><li><p>[18:55] Leads, lifetime value, and metrics that matter<br></p></li></ul><p>Check out these resources we mentioned during the podcast:<br></p><ul><li><p><a href="https://www.fieldroutes.com/">FieldRoutes</a></p></li><li><p><a href="https://www.servicetitan.com/features/pro/marketing">Marketing Pro</a><br></p></li></ul><p>You can find this interview and many more by subscribing to Pest in Class on<a href="https://podcasts.apple.com/gb/podcast/field-famous/id1672665453"> Apple Podcasts</a>, on<a href="https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd"> Spotify</a>, or<a href="https://www.fieldroutes.com/resources/podcast"> here</a>. </p><p><br></p><p>Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.</p><br/><p>Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
April 8, 2025
<p>Running a family business isn’t always easy, but <a href="https://www.allritepest.com/tom-myers">Tom Myers</a>, President, and <a href="https://www.linkedin.com/in/kristin-fore-b5ba417/">Kristin Fore</a>, CEO, of <a href="https://www.allritepest.com/">All-Rite Pest Control</a>, have spent decades turning challenges into triumphs.</p><p><br></p><p>The father-daughter duo shares how trust, innovation, and problem-solving have fueled All-Rite’s success for over 50 years in Lexington, KY. Tom discusses his passion for entomology and empowering his team, while Kristin highlights her journey into the family business and her focus on modernizing operations.</p><p><br></p><p>From building a legacy to navigating family dynamics, this episode is packed with insights for pest control professionals looking to scale their small businesses.</p><p><br></p><p>Join us as we discuss:<br></p><ul><li><p>[12:09] Navigating family dynamics and empowering your team</p></li><li><p>[18:16] Key growth strategies that have helped All-Rite thrive</p></li><li><p>[26:05] The importance of a healthy work-life balance as an owner</p></li><li><p>[32:36] Advice for aspiring pest control business owners<br></p></li></ul><p>Check out these resources we mentioned during the podcast:<br></p><ul><li><p><a href="https://www.fieldroutes.com/">FieldRoutes</a></p></li></ul><p><br></p><p>You can find this interview and many more by subscribing to Pest in Class on<a href="https://podcasts.apple.com/gb/podcast/field-famous/id1672665453"> Apple Podcasts</a>, on<a href="https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd"> Spotify</a>, or<a href="https://www.fieldroutes.com/resources/podcast"> here</a>. </p><p><br></p><p>Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.</p><br/><p>Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
April 1, 2025
<p><a href="https://www.linkedin.com/in/kendralsnyder/">Kendra Snyder</a>, co-owner of <a href="https://questpest.com/">Quest Termite & Pest Control</a> in Hellertown, PA, returns to the show to share insights on leadership and growth in the pest control industry.<br><br>Kendra draws on her unique background in fitness and her years of business ownership to discuss the importance of proactive leadership, fostering a strong company culture, and balancing family dynamics in a professional setting. She also highlights how her approach to mentoring and role-playing helps empower employees to excel in their roles.<br><br>Tune in for actionable advice from one of the industry’s most inspiring leaders on taking the initiative in team management.<br></p><p>Join us as we discuss:<br></p><ul><li><p>[6:09] Starting a business with a spouse and setting clear boundaries</p></li><li><p>[11:50] How a leader’s positive attitude influences company culture</p></li><li><p>[20:21] Proactive leadership and finding your employees’ superpowers</p></li><li><p>[28:47] Evolving your business model and the importance of transparency<br></p></li></ul><p>Check out these resources we mentioned during the podcast:<br></p><ul><li><p><a href="https://www.fieldroutes.com/">FieldRoutes</a></p></li><li><p>Register now for Ignite 2025 in Anaheim, CA <a href="https://web.cvent.com/event/525700f3-6108-4a7f-b302-84430639712a/summary">here</a>! <br></p></li></ul><p>You can find this interview and many more by subscribing to Pest in Class on<a href="https://podcasts.apple.com/gb/podcast/field-famous/id1672665453"> Apple Podcasts</a>, on<a href="https://open.spotify.com/show/0xgfGTzqcCflFqwa3e1F0T?si=3727553614b145fd"> Spotify</a>, or<a href="https://www.fieldroutes.com/resources/podcast"> here</a>. </p><p><br></p><p>Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.</p><br/><p>Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
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