by Barkleigh Productions
Welcome to the Pet Boarding and Daycare Podcast, the show that shares the secrets to unleashing the next phase of your pet business growth.
Language
🇺🇲
Publishing Since
1/24/2024
Email Addresses
1 available
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April 16, 2025
What is the best way to launch a dog daycare to ensure maximum success?<br /> <br /> <br /> <br /> Can you be premium priced and offer profitable upsells from day one?<br /> <br /> <br /> <br /> How can you use enrichment to make a new facility stand out from the competition?<br /> <br /> <br /> <br /> In this episode, Dom is joined by Rainier Dog Resort & Spa owner Kelli McEntire, who shares the full story behind her facility’s spectacular launch. After a rocky start with zoning issues at their original barn-based location, Kelli and her husband Sam secured a new premises and spent over a year planning the perfect launch.<br /> <br /> <br /> <br /> With a little help from Dom’s Diamond coaching program and Enrich University, they turned the daycare opening into a full-blown event. They implemented dramatic price increases, introduced a multi-step educational based induction program, and even incorporated an epic Pirate themed takeover featuring Sam dressed as Captain Jack Sparrow, every move was carefully crafted to build buzz and show off their upgraded enrichment offering.<br /> <br /> <br /> <br /> Clients got a behind-the-scenes look through a playful facility tour video, and new customers were wowed with dog-centric experiences, personalised updates, and superhero capes. The results were off the charts!<br /> <br /> <br /> <br /> But before all that, we head behind the scenes of Dom’s Elite Mastermind as several members reflect on the power of a mastermind ‘hot seat’. Tim from Pets2Impress explains how his big breakthrough came from thinking five years ahead to set clearer goals in the short term, while Allison, the Stress-Free Groomer, shares how group input helped her discover a blind spot in her business she didn’t even know existed.<br /> <br /> <br /> <br /> The big takeaway? Attending masterminds and events sets great a business apart from the competition…so make sure you register for the upcoming Pet Boarding and Daycare Expo in Vegas next month. Click here to grab your ticket now<br /> <br /> <br /> <br /> Tune in to discover:<br /> <br /> <br /> <br /> • Planning Pays Off – Kelli’s success shows what’s possible when you take the time to prepare properly before your pet business launch.<br /> <br /> <br /> <br /> • Premium Services Deserve Premium Prices – How doubling (and even tripling) her rates helped Kelli build a sustainable business that affluent clients valued. <br /> <br /> <br /> <br /> • Create Story-Worthy Moments – From pirate-themed tours to superhero capes – how small ‘wow-factor’ touches can spark big word-of-mouth.<br /> <br /> <br /> <br /> • Masterminds Bring Clarity – Hot seats help you see problems -and opportunities -you didn’t know were there.<br /> <br /> <br /> <br /> • Think Long-Term, Act Short-Term – How setting a long-term vision will help you focus on your next 90 days, so you attack with intent.<br /> <br /> <br /> <br /> Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!<br /> <br /> <br /> <br /> PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro<br /> <br /> <br /> <br /> Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com<br /> <br /> <br /> <br /> Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.<br />
April 9, 2025
Is your marketing working hard enough both on and offline?<br /> <br /> <br /> <br /> Are you tired of pumping out pointless Facebook and Instagram posts that feel like you are shouting into the social media void?<br /> <br /> <br /> <br /> Do you wish there was a way to attract more great clients who never complain about price and invest in all your enrichment extras? <br /> <br /> <br /> <br /> What if there IS a better way…<br /> <br /> <br /> <br /> Could a paper and ink newsletter be the secret weapon your pet business is missing?<br /> <br /> <br /> <br /> In this episode, Dom brings you a marketing mini-masterclass about the power of owned print media - specifically, how old-school newsletters can drive new-school results.<br /> <br /> <br /> <br /> He shares why you can’t rely solely on social media to grow your business and explains how a printed newsletter builds authority, deepens relationships, and keeps clients thinking about you even when they don’t need you. <br /> <br /> <br /> <br /> You'll also hear exactly what to include in a newsletter, how to structure it, and why storytelling beats “business-as-usual”-style marketing every time.<br /> <br /> <br /> <br /> Later in the episode, special guest Eve Molzhon shares her best advice for getting the most from your time at the pet boarding and daycare expo.<br /> <br /> <br /> <br /> In this episode, you’ll discover:<br /> <br /> <br /> <br /> <br /> Print Isn’t Dead – Why a monthly physical newsletter still gets more attention than a Facebook post.<br /> <br /> <br /> <br /> Top-of-Mind Marketing – How consistent newsletters keep your business in clients’ thoughts (even when they don’t need you right now).<br /> <br /> <br /> <br /> Easy Content Wins – What to include each month so writing your newsletter doesn’t feel like a chore.<br /> <br /> <br /> <br /> From Inbox to Mailbox – Why sending a printed letter gives you a unique edge over your competitors.<br /> <br /> <br /> <br /> One Page, Big Impact – How a simple newsletter can boost referrals, trust, and client loyalty.<br /> <br /> <br /> <br /> <br /> If you’ve tried paper and ink before but not got the results you were looking for, then this episode will explain exactly what to say, send, and share to stay top of mind<br /> <br /> <br /> <br /> Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!<br /> <br /> <br /> <br /> PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro<br /> <br /> <br /> <br /> Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com<br /> <br /> <br /> <br /> Remember, you can see Dom and a ton of other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.<br /> <br /> <br /> <br /> Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition<br /> <br /> <br /> <br /> Episode Timestamps:<br /> <br /> <br /> <br /> [00:51] – Dom kicks off the episode and introduces this week’s focus on paper-and-ink marketing.[04:17] – Dom shares the reasons most people DON’T want to use paper-and-ink and why they’re missing out.[06:15] – How paper-and-ink as well as other offline forms of promotion allow you to differentiate yourself from the competition.[08:27] – Dom delivers a quick crash course on the various types of media you can...
April 2, 2025
Is your business built to scale, or is it held together by duct tape and desperation?<br /> <br /> <br /> <br /> How do you maintain high standards as you grow your team and customer base?<br /> <br /> <br /> <br /> What services will your affluent clients gladly pay extra for?<br /> <br /> <br /> <br /> This week, host Dom Hodgson is joined by Alex Varney of Pinnacle Pets, a luxury pet resort in Ohio. Alex shares how her family built their business from scratch - without experience in pet care or entrepreneurship - and turned it into a high-end, high-demand operation. We discuss the early days, scaling pains, and the secret to standing out in an increasingly competitive market. <br /> <br /> <br /> <br /> We also dive into how Alex developed a structured service model that appeals to the modern pet parent – this includes some cool innovations enrichment sessions, custom snack upgrades, and even bedtime stories. Alex explains how she systemised her care, empowered her team, and introduced new upsells that drive profits without draining resources. If you want to build something bigger, better, and built to last, this podcast is a must-listen.<br /> <br /> <br /> <br /> In this Episode, you’ll discover:<br /> <br /> <br /> <br /> <br /> Personalised care sells: Offering services like enrichment, scent work, and bedtime stories creates real value.<br /> <br /> <br /> <br /> Transparency builds trust: 24/7 webcam access and detailed daily report cards go a long way.<br /> <br /> <br /> <br /> Systemise early: Standardised protocols help you scale without sacrificing quality.<br /> <br /> <br /> <br /> Empowered teams grow the business: Investing in staff development reduces turnover and increases consistency.<br /> <br /> <br /> <br /> Use local partnerships: Collaborating with small businesses for treats and extras adds value and creates community ties.<br /> <br /> <br /> <br /> <br /> Huge thanks to our incredible show sponsor PackPro! PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro<br /> <br /> <br /> <br /> Thanks to Alex for sharing her industry knowledge. You can find out more about Alex and Pinnacle Pets by going to PinnaclePets<br /> <br /> <br /> <br /> Everyone in the Barkleigh family and the wider pet industry are sending our thoughts and prayers to the family and friends of Phillip Paris, who sadly passed away recently. If you would like to donate to a GoFundMe page set up to supports Phil’s family at this difficult time, go to GoFundMe<br /> <br /> <br /> <br /> Remember, you can see me, Alex and a ton of other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.<br /> <br /> <br /> <br /> Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition<br /> <br /> <br /> <br /> Episode Highlights:<br /> <br /> <br /> <br /> [00:51] – Dom introduces the pod with some essential advice on staying on top in this ever-growing industry.[05:32] – Why routines and systems are the backbone of any efficient and profitable business.[08:33] – The importance of setting aside some time to work ON your business rather than IN your business.[11:46] – Alex Varney from Pinnacle Pets shares how her family switched their respective service roles for a luxury pet resort.[13:59] – Alex shares how a coffee shop and a restaurant ended up on the cutting room floor when the family decided to enter the pet industry.[16:08] – The tricky first few months and how the mistakes and decisions you make during them shape the future of your bu...
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Candace D'Agnolo of Pet Boss Nation®
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Nick Loper of Side Hustle Nation | YAP Media
Karly Edwards
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Pet Sitter Confessional, LLC
Jason Bateman, Sean Hayes, Will Arnett
Tori Mistick | Pet Business Growth Expert, WWR Society Founder
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