by 咚咚咚咚东南
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">一档侧重于食品快消行业，专注经营管理、品牌营销、生活探讨等相关内容的访谈类播客，欢迎一起探讨关于商业中的有趣内容。<br />ps.联系方式+dongnan187 添加听友群<br /><br />【主播简介】<br />东南，营销咨询从业者，擅长市场与渠道端等落地打法，曾与乌江榨菜集团，统一集团，厨邦酱油，露露股份等快消企业均有合作<br /><br />订阅+评论是对我最大的支持，谢谢<br /><br /></p>
Language
🇨🇳
Publishing Since
1/30/2023
Email Addresses
1 available
Phone Numbers
0 available
April 9, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span> 近日，乳业巨头中国蒙牛乳业有限公司（下称蒙牛，2319.HK）发布2024财报。公司实现营业收入886.748亿元，同比下降10.52%；实现净利润1.05亿元，而2023年的净利润是48.09亿元，</span><span>净利润减少了47.04 亿元，跌幅达97.83%</span><span>。 </span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span> 成本端压力下，蒙牛2024年减员超5000人，近两年减少逾6300人，雇员总数缩减至4.1万人，很多一线经销商反映库存堆积成山、几十万箱牛奶面临着过期的风险，如此巨大的净利润差距创下2017年以来的最高跌幅，已经成为了蒙牛这几年遇到的最大危机，利润暴跌的背后，究竟是什么原因？本期我们来聊聊——蒙牛</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期节目中，你可以听到：</span></p></blockquote><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>1.利润暴跌的背后，究竟是什么原因？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2.为什么说蒙牛的雷，是一次自爆？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>3.收养的孩子不成器，贝拉米和现代牧业该何去何从？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>4.卢敏放的八年</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>5.高飞出拳，一体两翼几手组合拳效果会怎么样？</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>如果你想获得行业一手信息，与更多行业人交流，欢迎保存下方二维码添加粉丝群</span></p></blockquote><img data-key="0" src="http://imagev2.xmcdn.com/storages/3734-audiofreehighqps/BB/DB/GKwRIDoLzMF7AAFbgQOTgkHw.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_large" data-origin="http://fdfs.xmcdn.com/storages/3734-audiofreehighqps/BB/DB/GKwRIDoLzMF7AAFbgQOTgkHw.jpg" data-preview-width="140" data-large="http://imagev2.xmcdn.com/storages/3734-audiofreehighqps/BB/DB/GKwRIDoLzMF7AAFbgQOTgkHw.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_large" data-large-height="421" data-preview="http://imagev2.xmcdn.com/storages/3734-audiofreehighqps/BB/DB/GKwRIDoLzMF7AAFbgQOTgkHw.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_small" data-large-width="750" data-preview-height="78"><br>
April 1, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>糖酒会是每个食品快消行业的朋友都不陌生的话题，行业内的人可能觉得就是个大型的展销会，一边打广告，一边招商卖货，其实糖酒会已经是一个走过了几十年历史的大会，也是食品快消行业最大规模的会展，有点像七龙珠里面的天下第一武道大会，各种一线品牌出来打擂台，做广告，秀肌肉，鉴于我们部分听友是食品研发、或者是对快消感兴趣却不了解的，本期节目我给大家普及下糖酒会是什么？以及今年的变化如何。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>今天我们来聊聊</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期节目中，你可以听到：</span></p></blockquote><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>1. 什么是糖酒会</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2. 糖酒会是怎么衍生出来的？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>3. 今年的糖酒会，产品、渠道、企业都有什么变化？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>4. AI今年火热，却在糖酒会上以这种形式出现</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>5. 消费需求的结构性变革出现在分级上</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>6.价格细分、场景细分、情绪需求细分，这些细分赛道，跑出了新机会</span></p><img data-key="0" src="http://imagev2.xmcdn.com/storages/df71-audiofreehighqps/4F/0E/GKwRIMALwPbfAAFbgQOMVXYw.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_large" data-origin="http://fdfs.xmcdn.com/storages/df71-audiofreehighqps/4F/0E/GKwRIMALwPbfAAFbgQOMVXYw.jpg" data-preview-width="140" data-large="http://imagev2.xmcdn.com/storages/df71-audiofreehighqps/4F/0E/GKwRIMALwPbfAAFbgQOMVXYw.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_large" data-large-height="421" data-preview="http://imagev2.xmcdn.com/storages/df71-audiofreehighqps/4F/0E/GKwRIMALwPbfAAFbgQOMVXYw.jpg!op_type=4&upload_type=attachment&device_type=ios&name=mobile_small" data-large-width="750" data-preview-height="78"><span><br></span><br>
March 9, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>今年有个话题特别火：世界是个草台班子，每个公司都是装饰精美，却开起来摇摇晃晃的汽车，为什么许多公司会给人一种“草台班子”的感觉？为什么公司的战略总是落不了地？今天我们来聊聊</span></p><blockquote style="font-size:14px;margin:10px 0px;color:rgb(102, 102, 102);border-left:5px solid rgb(232, 232, 232);padding-left:15px;"><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>本期节目中，你可以听到：</span></p></blockquote><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>1.战略无法执行下去其实是管理的问题</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2.管理的核心是什么？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>3.权责利该如何对等？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>4.战略该怎么分解？怎么制定？怎么落地？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>5.为什么拼多多战略指标很多，考核却很少？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>6.如果你是领导，该如何避免公司成为草台班子</span></p><img data-key="0" src="https://image.xyzcdn.net/Fm4Vxx0rEYXNaHIrXyHhIado9a-2.jpg"><br>
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