by Rusty Prewett
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March 22, 2025
<p class="p1"><span class="s1"><strong>EP 56: The ACOR Principle – A Simple Framework to Attract, Convert, Optimize, and Retain Customers for Business Growth</strong></span></p> <p class="p2">Watch the full video, with illustrations, on Youtube: <a href= "https://youtu.be/DaqbCyHT_oc">https://youtu.be/DaqbCyHT_oc</a> </p> <p class="p1"><span class="s1">Welcome back to The Journey! In this episode, Rusty dives into a powerful business principle he learned during his insurance career—the ACOR Principle (Attract, Convert, Optimize, Retain). Rusty breaks down this simple yet transformative framework that applies to any business, from pest control to restaurants, and shows how it can drive sustainable growth. Using real-world examples and a hand-drawn visual (check out the YouTube video!), Rusty explains how to attract prospects with marketing, convert them into customers with effective sales, optimize their lifetime value through cross-selling and referrals, and retain them with intentional customer service. Packed with actionable insights, this episode is a must-listen for business owners looking to streamline processes, boost ROI, and build a loyal customer base.</span></p> <p class="p1"><span class="s1"><strong>Key Topics Covered</strong>:</span></p> <p class="p1"><span class="s2">✅</span> <span class="s1">The ACOR Principle Explained– A universal framework for growing any business. </span></p> <p class="p1"><span class="s2">✅</span> <span class="s1">Attracting Customers – How marketing and lead generation start the journey. </span></p> <p class="p1"><span class="s2">✅</span> <span class="s1">Converting Leads – Why the right sales process can make or break your growth. </span></p> <p class="p1"><span class="s2">✅</span> <span class="s1">Optimizing Relationships – Cross-selling, referrals, and maximizing lifetime value. </span></p> <p class="p1"><span class="s2">✅</span> <span class="s1">Retaining Customers – The power of intentional customer service and win-back strategies. </span></p> <p class="p1"><span class="s2">✅</span> <span class="s1">Systems for Scale – Using automation and follow-up to multiply your marketing ROI. </span></p> <p class="p1"><span class="s1">Rusty also shares lessons from his insurance days, practical pest control examples, and tips for turning lost customers into “win-backs.” Whether you’re a solopreneur or scaling a multi-million-dollar business, this episode delivers a blueprint you can sketch on a napkin and implement today!</span></p> <p class="p1"><span class= "s1"><strong>Timestamps:</strong></span></p> <p class="p1"><span class="s1">0:00 – Welcome Back to The Journey: Introducing the ACOR Principle </span></p> <p class="p1"><span class="s1">0:31 – Rusty’s Background: Learning ACOR from the Quantum Club </span></p> <p class="p1"><span class="s1">1:14 – What is the ACOR Principle? A Simple Framework for Any Business </span></p> <p class="p1"><span class="s1">2:09 – Why Watch on YouTube: Visualizing ACOR with Rusty’s Hand-Drawn Diagram </span></p> <p class="p1"><span class="s1">2:58 – **A: Attract** – How Marketing and Lead Gen Bring Prospects In </span></p> <p class="p1"><span class="s1">4:47 – **C: Convert** – Turning Prospects into Customers with Sales </span></p> <p class="p1"><span class="s1">6:30 – The Cost of Bad Conversion: A Dry Cleaning Story Gone Wrong </span></p> <p class="p1"><span class="s1">8:49 – Training for Conversion Success: From 20% to 80% Close Rates </span></p> <p class="p1"><span class="s1">10:03 – **O: Optimize** – Cross-Selling and Referrals to Maximize Value </span></p> <p class="p1"><span class="s1">13:04 – The Referral Loop: Sending Customers Back to Attract </span></p> <p class="p1"><span class="s1">14:55 – Handling “No’s”: Putting Non-Converters Back in the Funnel </span></p> <p class="p1"><span class="s1">17:27 – Persistence Pays Off: Following Up for Years to Win Business </span></p> <p class="p1"><span class="s1">19:28 – **R: Retain** – Intentional Customer Service to Keep Customers Loyal </span></p> <p class="p1"><span class="s1">21:34 – Retention Tactics: Welcome Gifts, Newsletters, and Community Events </span></p> <p class="p1"><span class="s1">24:45 – Analyzing Lost Customers: Turning 90% Retention into 92% </span></p> <p class="p1"><span class="s1">28:02 – Winning Back “Lost Souls”: Strategies to Reclaim Past Customers </span></p> <p class="p1"><span class="s1">31:11 – Applying ACOR Anywhere: From Pest Control to Restaurants </span></p> <p class="p1"><span class="s1">34:06 – Scaling with Systems: Automating Follow-Ups for Free Marketing </span></p> <p class="p1"><span class="s1">34:48 – Final Thoughts: Take ACOR to Your Team and Get Started </span></p> <p class="p3"><span class="s2">🎙️</span> <strong><span class= "s1">Connect with Rusty & Learn More</span></strong></p> <p class="p4"><span class="s1">Email: [email protected]<br /> Visit <a href= "https://www.youtube.com/@theprewettpestjourney"><span class= "s3">The Journey Podcast</span></a> online or follow on social media for more insights and inspiration.</span></p> <p class="p3"><span class="s2">📲</span> <span class= "s1"><strong>Follow The Journey Podcast</strong></span></p> <ul class="ul1"> <li class="li5"><span class="s5">📘</span> <span class= "s6">Facebook: <a href= "https://www.facebook.com/prewettpestjourney"><span class= "s7">facebook.com/prewettpestjourney</span></a></span></li> <li class="li5"><span class="s5">📺</span> <span class="s6">YouTube: <a href= "https://www.youtube.com/@theprewettpestjourney"><span class= "s7">youtube.com/@theprewettpestjourney</span></a></span></li> <li class="li5"><span class="s5">📸</span> <span class= "s6">Instagram: <a href= "https://www.instagram.com/prewettpestjourney"><span class= "s7">instagram.com/prewettpestjourney</span></a></span></li> <li class="li5"><span class="s5">🍎</span> <span class="s6">Apple Podcasts: <a href= "https://podcasts.apple.com/us/podcast/prewettpestjourney/id1531131382"> <span class="s7">Prewett Pest Journey on Apple Podcasts</span></a></span></li> <li class="li5"><span class="s5">🎧</span> <span class="s6">Spotify: <a href= "https://open.spotify.com/show/7N0Si9ntrVHGXirHVuhSxm"><span class= "s7">Prewett Pest Journey on Spotify</span></a></span></li> </ul>
March 8, 2025
<p class="p1"><span class="s1"><strong>EP 55: PEACO Fest 2025 – A Sneak Peak of Prewett Pest's Annual Company Kickoff</strong></span></p> <p class="p2"><span class="s1">Welcome back to The Journey! In this episode, Rusty and the PPC team recap PEACO Fest 2025, their annual company-wide event designed to energize, educate, and engage their entire team.</span></p> <p class="p2"><span class="s1">Rusty, Brittney (Director of HR), Mike (East Alabama Service Center Leader), and Danny (Service Team Leader) share highlights, insights, and practical advice from this impactful event. From detailed logistics and planning tips to competitive team-building activities, guest speakers, and celebrating employee achievements, this episode is filled with practical strategies to foster deeper connections, enhance company culture, and drive growth.</span></p> <p class="p3"><span class="s1"><strong>Key Topics Covered:</strong></span></p> <p class="p2"><span class="s1">✅ <strong>Event Planning Essentials</strong> – How they organized a two day event.<br /> ✅ <strong>Team-Building Activities</strong> – Insights into competitive and engaging team events.<br /> ✅ <strong>Leveraging Educational Sessions</strong> – Making the most of guest speakers and vendor partnerships.<br /> ✅ <strong>Employee Recognition & Motivation</strong> – The importance of awards and peer recognition.<br /> ✅ <strong>Protecting Your Brand</strong> – Strategies for maintaining a positive company image both internally and externally.</span></p> <p class="p2"><span class="s1">Rusty and the team also explore employee motivation strategies, the importance of maintaining a strong company culture, and practical insights for businesses of all sizes looking to host meaningful team events.</span></p> <p class="p3"><span class="s1">⏱ <strong>Timestamps:</strong></span></p> <p class="p2"><span class="s1">0:00 – Welcome & Introduction to PEACO Fest 2025<br /> 0:30 – Purpose of Annual Company Retreat<br /> 1:10 – Timing & Significance of the Event<br /> 2:07 – Event Format & Sales Bootcamp<br /> 3:34 – Brittany Fannin's Introduction & HR Insights<br /> 4:08 – Brittany’s Experience & First Impressions<br /> 6:00 – Employee Connections & Event Highlights<br /> 8:40 – Team Competitions & PEACO Games Explained<br /> 9:11 – Team Organization & Core Values<br /> 10:11 – Competitive Spirit & Event Highlights<br /> 12:17 – Event Logistics & Planning Insights<br /> 14:14 – Employee Engagement & HR Perspective<br /> 15:49 – Final HR Thoughts & Advice<br /> 18:00 – Mike Fowler's Perspective & Event History<br /> 20:46 – Sales Bootcamp Details & Impact<br /> 22:31 – Event Day Activities & Awards Overview<br /> 25:06 – Operational Impact of Company Retreat<br /> 27:22 – Employee Recognition Program & MVP Awards<br /> 30:37 – Event Energy & Company Morale<br /> 31:11 – Team Competitions & Camaraderie<br /> 32:33 – Timing & Celebrating Team Achievements<br /> 34:32 – Encouragement for Hosting Company Events<br /> 35:47 – Vendor Partnerships & Value of Training<br /> 37:04 – Speaker Engagement & Employee Interest<br /> 39:15 – Danny Dunson's Introduction & Journey<br /> 41:02 – Danny's Four Rs of PEACO Fest<br /> 45:18 – Protecting the Brand: Employee Responsibilities<br /> 49:39 – Company Culture & Energy Reflections<br /> 53:55 – Employee Motivation & Personal Leadership<br /> 56:30 – Encouragement for Company Events<br /> 57:22 – Final Thoughts & Wrap Up</span></p> <p class="p3"><span class="s1">🔗 <strong>Connect with Prewett Pest Control:</strong></span></p> <p class="p2"><span class="s1">📍 <strong>Facebook:</strong> https://www.facebook.com/prewettpestcontrol<span class= "Apple-converted-space"> </span><br /> 📍 <strong>Instagram:</strong> https://www.instagram.com/prewettpestcontrol/<br /> 📍 <strong>YouTube:</strong> https://www.youtube.com/@prewettpestcontrol642</span></p> <p class="p3"><span class="s1">🔗 <strong>Connect with The Journey Podcast:</strong></span></p> <p class="p2"><span class="s1">📍 <strong>Facebook:</strong> https://www.facebook.com/prewettpestjourney<br /> 📍 <strong>Instagram:</strong> https://www.instagram.com/prewettpestjourney/<br /> 📍 <strong>YouTube:</strong> https://www.youtube.com/@theprewettpestjourney</span></p> <p class="p2"><span class="s1">🎧 <strong>Listen now and get inspired to elevate your company culture!</strong></span></p> <p class="p4"> </p>
February 23, 2025
<p class="p1"><span class="s1"><strong>EP 54: From Side Hustle to Scaling – How Magic City Pest Control Built a Multi-Million Dollar Business</strong></span></p> <p class="p1"><span class="s1">Welcome back to The Journey! In this episode, Rusty Prewett sits down with <strong>Kenzie Prosch</strong>, owner of Magic City Pest Control, to discuss his unexpected path into the pest control industry and how he built a thriving business from the ground up.</span></p> <p class="p1"><span class="s1">Kenzie shares how a broken-down car led him into pest control, his experience bootstrapping the company with just $100, and the strategic moves that helped him scale to <strong>$2.5M in revenue</strong>. From <strong>door-to-door sales</strong> to leveraging <strong>Facebook marketing</strong> and acquisitions, Kenzie’s journey is packed with real-world lessons on <strong>growth, leadership, and business strategy</strong>.</span></p> <p class="p2"><span class="s1"><strong>Key Topics Covered:</strong></span></p> <p class="p1"><span class="s1">✅ <strong>An Accidental Entrepreneur</strong> – How Kenzie fell into pest control and never looked back.<br /> ✅ <strong>Bootstrapping to $2.5M</strong> – Starting with just $100 and growing a profitable business.<br /> ✅ <strong>The Power of Networking</strong> – Why building relationships with competitors can fuel success.<br /> ✅ <strong>Acquisitions & Expansion</strong> – Lessons from buying businesses and entering new markets.<br /> ✅ <strong>Marketing that Works</strong> – How Magic City Pest Control scaled using Facebook ads and referrals.<br /> ✅ <strong>Avoiding Costly Mistakes</strong> – What Kenzie wishes he knew about marketing and lead nurturing.</span></p> <p class="p1"><span class="s1">Kenzie also dives into the <strong>importance of tracking KPIs</strong>, how to keep costs down while growing, and why <strong>revenue per mile</strong> is one of the most critical numbers in his business. If you’re in pest control or looking to scale a service business, this episode is packed with <strong>actionable insights</strong> you won’t want to miss!</span></p> <p class="p2"><span class="s1">⏱ <strong>Timestamps:</strong></span></p> <p class="p1"><span class="s1">0:00 – Welcome Back to The Journey: Introducing Kenzie Prosch<br /> 0:27 – Magic City Pest Control: Kenzie’s Background & Business Origins<br /> 3:08 – First Steps into Pest Control: From Elementary Education to Entrepreneurship<br /> 5:18 – Early Challenges: Juggling Five Jobs While Starting Out<br /> 8:45 – Breaking into the Industry: From Technician to Branch Manager<br /> 12:16 – Scaling Up: Recruiting Sales Teams & Growing to 1,000 Customers<br /> 15:10 – Making the Leap: Why Kenzie Left His Corporate Job to Go All-In<br /> 18:08 – Bootstrapping the Business: Starting with Just $100<br /> 21:32 – The Power of Referrals: How One Customer Sparked Growth<br /> 25:40 – Facebook Marketing Success: Driving Leads for Just $25 per Sale<br /> 30:12 – Acquisitions & Expansion: Growing into Birmingham & Huntsville<br /> 35:16 – The Importance of Networking with Competitors for Business Growth<br /> 40:28 – Scaling Challenges: Managing Growth & Expanding into New Markets<br /> 45:10 – Key KPIs That Matter: Why Revenue Per Mile is a Game-Changer<br /> 50:42 – Lessons from the Journey: What Kenzie Would Do Differently<br /> 55:12 – Long-Term Vision: Goals for Magic City Pest Control in the Next 5 Years<br /> 1:00:01 – Final Thoughts & Where to Connect with Kenzie</span></p> <p class="p1"><span class="s1">🔗 <strong>Connect with Kenzie & Learn More:</strong><br /> Visit <strong>Magic City Pest Control</strong> online or follow them on social media to stay updated.</span></p> <p class="p3"><span class="s2">📍 <strong>Follow The Journey:</strong><br /> 📍 <strong>Facebook:</strong> <a href= "https://www.facebook.com/prewettpestjourney"><span class= "s3">https://www.facebook.com/prewettpestjourney</span></a><br /> 📍 <strong>YouTube:</strong> <a href= "https://www.youtube.com/@theprewettpestjourney"><span class= "s3">https://www.youtube.com/@theprewettpestjourney</span></a></span></p> <p class="p1"><span class="s1">🔊 <strong>Listen now and get inspired to take your business to the next level!</strong></span></p>
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