by Justin Norris
This podcast is your weekly masterclass on becoming a better revenue operator. We challenge conventional wisdom and dig into what actually works for building predictable revenue at scale. For show notes and extra resources, visit https://revops.fm/show Key topics include: marketing technology, sales technology, marketing operations, sales operations, process optimization, team structure, planning, reporting, forecasting, workflow automation, and GTM strategy.
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9/26/2023
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March 21, 2025
Host Daniel Vassilev, co-founder of Relevance AI, discusses how AI agents operate and adapt beyond simple automation, offering practical insights for builders and operators.
February 12, 2025
<p>Not many people make it to VP of Marketing Operations—Kimi Corrigan has done it twice. In this episode, she shares her journey from marketing coordinator to leading marketing ops at companies like Duo Security, Cisco, Wiz, Expel, and DataRobot. We dive into what it really takes to reach VP level, how to position yourself for leadership, and why marketing ops pros should start asking for that title.</p><p>Kimi also gets real about the challenges of scaling teams, navigating internal politics, and balancing the tactical with the strategic. We talk about how marketing ops has evolved, the role of data and strategy, and why building strong cross-functional relationships is just as important as knowing your way around a tech stack.</p><p>If you're a marketing ops pro wondering what’s next in your career—or how to level up—this one’s for you.</p><h2>About Today's Guest </h2><p>With over 19 years in marketing operations and leadership, Kimi Corrigan thrives on optimizing marketing strategies for efficiency and effectiveness.</p><p>Kimi has held marketing ops leadershiop roles at Duo Security, Cisco, Wiz, Expel, and DataRobot.</p><p>https://www.linkedin.com/in/kimicorrigan/</p><h2>Key Topics</h2><ul><li>[00:53] - How Kimi got started in marketing operations</li><li>[03:04] - Early-generation marketing automation</li><li>[05:54] - How you know if MOPS is working well</li><li>[10:11] - Navigating people and organizational problems</li><li>[16:51] - Becoming a VP Marketing Ops</li><li>[22:31] - Operations and strategy </li><li>[33:47] - Composable stacks vs. suites</li><li>[37:51] - MOPS team structure</li><li>[39:50] - Planning cycle</li></ul><br/><p><h2>Resource Links</h2><p></p> </p><p><h2>Learn More</h2><p>Visit the RevOps FM Substack for our weekly newsletter: </p><p><a href="https://revops.fm/newsletter">Newsletter</a> </p><p> </p> </p>
December 18, 2024
<p>Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: <a href="https://martechmap.typeform.com/Martech2025" rel="noopener noreferrer" target="_blank">Martech for 2025</a>. </p><p>It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline. </p><p>For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. </p><p><h2>Thanks to Our Sponsor</h2><p>Many thanks to the sponsor of this episode - Knak. </p><p>If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. </p><p>You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button. </p><p>What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners. </p><p><a href="https://revops.fm/knak">Try Knak</a> </p> </p><h2>About Today's Guest </h2><p>Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.</p><p>Since 2008, he’s also run the Chief Marketing Technologist blog, <a href="https://chiefmartec.com/" rel="noopener noreferrer" target="_blank">chiefmartec.com</a>, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000. </p><p>He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.</p><p>https://www.linkedin.com/in/sjbrinker/</p><h2>Key Topics</h2><ul><li>[01:26] - Main take-aways from the report</li><li>[03:31] - How AI can lead to more differentiated marketing</li><li>[06:07] - Efficiency vs. effectiveness from using AI</li><li>[11:33] - AI and the Hype Cycle</li><li>[15:28] - Innovator’s Dilemma and compressed innovation</li><li>[17:16] - Segments of AI innovation</li><li>[21:06] - Innovation challenges fo r legacy incumbents</li><li>[22:56] - Last-mile issues with AI feature quality</li><li>[29:10] - AI agents</li><li>[40:54] - Orchestration layer </li></ul><br/><p><h2>Resource Links</h2><ul><li><a href="https://martechmap.typeform.com/Martech2025?typeform-source=revopsfm.substack.com">Martech for 2025</a></li></ul><br/> </p><p><h2>Learn More</h2><p>Visit the RevOps FM Substack for our weekly newsletter: </p><p><a href="https://revops.fm/newsletter">Newsletter</a> </p> </p>
Hubspot Media
MarketingOps.com
SaaStr
CS2
Harry Stebbings
Tier 11
Lenny Rachitsky
Phil Gamache
All-In Podcast, LLC
Sequoia Capital
Lex Fridman
Jason Bateman, Sean Hayes, Will Arnett
NPR
The New York Times
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