by Dr. Jerry Kennedy
The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - - Running a successful chiropractic practice - - Chiropractic websites and online presence - - SEO for chiropractors and Google visibility - - Online and offline chiropractic advertising - - Common chiropractor struggles and how to overcome them - So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth.
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🇺🇲
Publishing Since
6/1/2020
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April 16, 2025
<p class="" data-start="441" data-end="566">In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.</p> <p class="" data-start="568" data-end="883">You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.</p> <hr class="" data-start="885" data-end="888" /> <h3 class="" data-start="890" data-end="909">Topics Covered:</h3> <ul data-start="911" data-end="1582"> <li class="" data-start="911" data-end="970"> <p class="" data-start="913" data-end="970">Why there’s no one-size-fits-all approach to social media</p> </li> <li class="" data-start="971" data-end="1040"> <p class="" data-start="973" data-end="1040">The flawed assumption that every chiropractor has to be on social</p> </li> <li class="" data-start="1041" data-end="1099"> <p class="" data-start="1043" data-end="1099">What makes social media a potential time and money drain</p> </li> <li class="" data-start="1100" data-end="1175"> <p class="" data-start="1102" data-end="1175">Why interaction is the most important ingredient for social media success</p> </li> <li class="" data-start="1176" data-end="1253"> <p class="" data-start="1178" data-end="1253">The danger of outsourcing to companies that post generic, low-value content</p> </li> <li class="" data-start="1254" data-end="1324"> <p class="" data-start="1256" data-end="1324">When social media should be a supporting player, not the main driver</p> </li> <li class="" data-start="1325" data-end="1389"> <p class="" data-start="1327" data-end="1389">What actually works: unique content, conversation, consistency</p> </li> <li class="" data-start="1390" data-end="1521"> <p class="" data-start="1392" data-end="1521">Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement</p> </li> <li class="" data-start="1522" data-end="1582"> <p class="" data-start="1524" data-end="1582">How to use social media strategically if you’re not all-in</p> </li> </ul> <hr class="" data-start="1584" data-end="1587" /> <h3 class="" data-start="1589" data-end="1607">Key Takeaways:</h3> <ul data-start="1609" data-end="2097"> <li class="" data-start="1609" data-end="1715"> <p class="" data-start="1611" data-end="1715">If you enjoy creating content and interacting online, social media can be a powerful tool—if done right.</p> </li> <li class="" data-start="1716" data-end="1846"> <p class="" data-start="1718" data-end="1846">If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere.</p> </li> <li class="" data-start="1847" data-end="1940"> <p class="" data-start="1849" data-end="1940">Maintaining basic social accounts with occasional, authentic updates is still a smart move.</p> </li> <li class="" data-start="1941" data-end="2013"> <p class="" data-start="1943" data-end="2013">Don’t waste money on generic social media management. It rarely works.</p> </li> <li class="" data-start="2014" data-end="2097"> <p class="" data-start="2016" data-end="2097">Focus on strategies that fit your skills, your schedule, and your practice goals.</p> </li> </ul> <hr class="" data-start="1584" data-end="1587" /> <p><strong>Mentioned in the Episode:</strong></p> <ul class="wp-block-list"> <li><a class="" href="https://rocketchiro.com/">Rocket Chiropractic Websites</a></li> <li><a title="" href= "https://rocketchiro.com/chiropractic-coaching/">Next Step Chiropractic Coaching Program</a></li> <li><a title="" href= "https://rocketchiro.com/contact/chiropractic-practice-assessment/"> Free Practice Assessment – Want Jerry to look at your site and SEO? Just ask.</a></li> </ul> <p><strong>If you found this episode helpful:</strong><br /> ✔️ Share it with another chiropractor<br /> ✔️ Subscribe so you don’t miss future episodes<br /> ✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence</p>
April 16, 2025
<p>In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you.</p> <p>After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their <strong>budget, timeframe, and local competition</strong>. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit.</p> <p>Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t.</p> <p><strong>What You’ll Learn:</strong></p> <ul class="wp-block-list"> <li>Why there’s no one-size-fits-all answer to Google Ads vs SEO</li> <li>How your <strong>practice’s timeline and urgency for new patients</strong> should impact your decision</li> <li>What role <strong>budget</strong> plays in deciding between DIY, local SEO help, or running paid ads</li> <li>Why <strong>competition density and strength</strong> in your area can drastically affect cost and effectiveness</li> <li>The <strong>biggest risks chiropractors face</strong> when choosing these strategies</li> <li>Why sometimes the best decision might be to wait or pivot</li> </ul> <p><strong>Mentioned in the Episode:</strong></p> <ul class="wp-block-list"> <li><a class="" href="https://rocketchiro.com/">Rocket Chiropractic Websites</a></li> <li><a title="" href= "https://rocketchiro.com/chiropractic-coaching/">Next Step Chiropractic Coaching Program</a></li> <li><a title="" href= "https://rocketchiro.com/contact/chiropractic-practice-assessment/"> Free Practice Assessment – Want Jerry to look at your site and SEO? Just ask.</a></li> </ul> <p><strong>If you found this episode helpful:</strong><br /> ✔️ Share it with another chiropractor<br /> ✔️ Subscribe so you don’t miss future episodes<br /> ✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence</p>
April 10, 2025
<p>In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"</p> <p>Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.</p> <p><strong>What You’ll Learn in This Episode:</strong><br /> Why the typical "just do this" advice is usually misleading</p> <p>The connection between chiropractic marketing gurus and the broader "make money online" culture</p> <p>Why there’s no one-size-fits-all approach to getting new patients</p> <p>Why it's okay (and normal) to get unbalanced results from your marketing efforts</p> <p>Why everything starts with reaching new people—and how to make sure you're doing it</p> <p><strong>The Three Big Marketing Categories:</strong><br /> 1. Online Marketing<br /> Websites, SEO, Google Ads, social media, email, and digital content creation</p> <p>2. Offline Marketing<br /> Referrals, local networking, events, community outreach, print, and face-to-face marketing</p> <p>3. Retention<br /> Onboarding, communication, patient experience, and follow-up systems that keep people coming back</p> <p><strong>Foundational Steps to Get Started:</strong><br /> Clarify your marketing message: Who are you, and how do you help?</p> <p>Build and maintain a professional website</p> <p>Set up and optimize your Google Business Profile</p> <p>Create and maintain relevant social media accounts</p> <p>Implement a simple, effective plan for gathering reviews and referrals</p> <p><strong>Key Questions to Ask Yourself:</strong><br /> What are my current skills?</p> <p>What are my interests?</p> <p>What are my available opportunities?</p> <p>What is my timeline?</p> <p>What is my budget?</p> <p>These questions will help you decide what to focus on next and avoid wasting time and money.</p> <p><strong>Final Takeaways:</strong><br /> Just get started, even if it’s messy at first</p> <p>Don’t take unnecessary financial risks</p> <p>Test and tweak your efforts—marketing is an ongoing process</p> <p>Be willing to change, but also be patient with your strategy</p> <p>Most importantly, be committed to excellence in everything you do</p> <p><strong>Resources</strong></p> <p>Business & marketing training for chiropractors: https://rocketchiro.com/join<br /> Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment<br /> Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites<br /> Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors<br /> Chiropractic SEO: https://rocketchiro.com/chiropractic-seo</p>
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