by Dr. Kevin Christie
<p>Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.</p>
Language
🇺🇲
Publishing Since
1/10/2019
Email Addresses
1 available
Phone Numbers
0 available
April 17, 2025
<p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that’s already underway.</strong></p><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.</strong></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk’s talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.</strong></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.</strong></p>
April 10, 2025
<p data-rte-preserve-empty="true" style="white-space:pre-wrap;">In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Tyler and Dr. Laura Wright to share their transformative journey over the past year.</p><p class="MsoNormal" data-rte-preserve-empty="true" style="white-space:pre-wrap;"> </p><p class="MsoNormal" data-rte-preserve-empty="true" style="white-space:pre-wrap;">As members of the West Mastermind group, the Wrights recount their bold decision to move from Jackson, Wyoming to Anchorage, Alaska, uprooting their clinic and family life in search of better opportunities. They discuss the various challenges they faced, from selling their home and closing their practice to rebuilding their business in a new location.</p><p class="MsoNormal" data-rte-preserve-empty="true" style="white-space:pre-wrap;"> </p><p class="MsoNormal" data-rte-preserve-empty="true" style="white-space:pre-wrap;">The conversation highlights the importance of resilience, adaptability, and the mindset of overcoming obstacles. Tune in to be inspired by their story and learn how to tackle big changes in your own professional and personal life.</p>
April 3, 2025
<p data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Craig Huston, a seasoned business consultant, to discuss the vital role of playbooks in chiropractic practices.</strong></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>Huston shares insights from his extensive experience in various industries, emphasizing how playbooks can streamline operations, enhance employee onboarding, and ultimately increase a practice's value. He explains the difference between playbooks and standard operating procedures (SOPs), advocating for a more digestible approach that focuses on key tasks and processes.</strong></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>Listeners will discover practical strategies for creating effective playbooks, including utilizing technology for documentation and training. The conversation also touches on the importance of building a self-managing business that can thrive independently of its owner, preparing for unforeseen circumstances, and ensuring a solid exit strategy for the future.</strong></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"><strong>This episode is a must-listen for chiropractors looking to elevate their practice through structured systems and improved operational efficiency, all while fostering a culture of engagement and excellence.</strong></p>
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