by Jenny Marks
Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.
Language
🇺🇲
Publishing Since
1/15/2024
Email Addresses
1 available
Phone Numbers
0 available
April 21, 2025
SEO consultant Julia Renee from Homegrown Reach informs Jenny about SEO strategies that help flower farms increase online visibility and attract local customers, in this interview.
April 14, 2025
Jenny Peterson shares five practical ways to simplify seed starting and save time during the busiest parts of the flower growing season.
April 7, 2025
<p>Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.</p> <p>In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stand, or partner with local businesses, these tips will help you make the most of the biggest floral holiday of the year.</p> <h3>What You’ll Learn in This Episode:</h3> <ul> <li> <p>Why Mother’s Day is a must-focus event for flower farmers</p> </li> <li> <p>The different ways we sell our flowers over Mother’s Day weekend</p> </li> <li> <p>How to mitigate risks (like bad weather) by diversifying your sales outlets</p> </li> <li> <p>The power of pre-orders and how they boost revenue</p> </li> <li> <p>How to market your flowers effectively—starting <strong>now</strong></p> </li> <li> <p>Why pricing strategy matters and how to structure different price points</p> </li> <li> <p>The importance of building your email list during this high-traffic weekend</p> </li> <li> <p>How to collaborate with other local businesses to increase exposure and sales</p> </li> <li> <p>Planning now for next year’s Mother’s Day to ensure long-term success</p> </li> </ul> <p>Mother’s Day has the potential to be a game-changer for your flower farm—but the key is getting ahead of it! I hope this episode gives you the motivation and tools you need to make it a success.<br><br></p> <p> </p> <p><strong>Did you enjoy this episode?</strong><span> </span>Please leave a review on Apple or Spotify.<br><a target="_new"><br></a>Follow Jenny on Instagram:<span> </span><a target="_new" href="https://instagram.com/trademarkfarmer">@trademarkfarmer</a><br>Find free flower business resources:<span> </span><a target="_new" href="https://www.trademarkfarmer.com">www.trademarkfarmer.com</a></p> <p> </p>
Shannon Allen and Lyndsay Biehl
Jennifer Gulizia
Lisa Mason Ziegler
Scott Shepherd, Host and Flower Educator
Lisa Mason Ziegler & Layne Angelo
Let's Grow, Girls
Roz Chandler
b.a.r.e. flower farm
Unknown author
Jennie Love
Farmer Jesse
Liz Fiedler
Debra Prinzing
Joe Lamp'l
Michael Kilpatrick
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