by Michelle J Raymond - LinkedIn Expert
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
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Publishing Since
1/7/2022
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April 16, 2025
<p>Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success</p><p>Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. </p><p>From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. </p><p>Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.</p><p><strong>Key moments in this episode - </strong></p><p>00:00 Introduction and Overview</p><p>00:30 Travel Adventures and Initial Challenges</p><p>03:34 Highlights from Uplift Live</p><p>05:41 Insights from Social Media Marketing World</p><p>07:49 Key Takeaways and Comparisons</p><p>16:17 P.A.G.E Advocacy Framework</p><p>19:34 Tim Tam Moments </p><h2>CONNECT WITH MICHELLE J RAYMOND</h2><ul><li> <a href="https://www.linkedin.com/in/michellejraymond/" rel="noopener noreferrer" target="_blank">Michelle J Raymond on LinkedIn</a> </li><li> <a href="https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins" rel="noopener noreferrer" target="_blank">Book a free intro call</a> </li><li> <a href="https://socialmediaforb2bgrowthpodcast.com/" rel="noopener noreferrer" target="_blank">https://socialmediaforb2bgrowthpodcast.com/</a> </li><li> <a href="https://b2bgrowthco.com/newsletter/" rel="noopener noreferrer" target="_blank">B2B Growth Co newsletter</a> - subscribe today to get your LinkedIn news first. </li></ul><br/><p>Today's episode is sponsored by <a href=" https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank">Metricool</a>. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. </p><p>Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1</p>
April 8, 2025
<p>Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. </p><p><strong>Key moments in this episode - </strong></p><p>00:00 Being Salesy on LinkedIn</p><p>00:32 Global Page Advocacy Tour</p><p>01:35 The Real Problem: Bad Selling Practices</p><p>02:49 Three-Step Framework for Effective LinkedIn Selling</p><p>07:29 Soft vs. Hard Selling Techniques</p><p>09:56 Final Thoughts and Encouragement</p><h2>CONNECT WITH MICHELLE J RAYMOND</h2><ul><li> <a href="https://www.linkedin.com/in/michellejraymond/" rel="noopener noreferrer" target="_blank">Michelle J Raymond on LinkedIn</a> </li><li> <a href="https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins" rel="noopener noreferrer" target="_blank">Book a free intro call</a> </li><li> <a href="https://socialmediaforb2bgrowthpodcast.com/" rel="noopener noreferrer" target="_blank">https://socialmediaforb2bgrowthpodcast.com/</a> </li><li> <a href="https://b2bgrowthco.com/newsletter/" rel="noopener noreferrer" target="_blank">B2B Growth Co newsletter</a></li></ul><br/><p><strong>Register for a FREE </strong><a href="https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250408_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank"><strong>Metricool</strong></a><strong> account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days. </strong></p>
April 1, 2025
<p>Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven. </p><p><strong>Key moments in this episode - </strong></p><p>00:00 Standing Out in B2B Marketing</p><p>00:47 9 Essential Characteristics of B2B Marketing Leaders</p><p>03:43 Curiosity</p><p>06:19 Consistency</p><p>07:28 Connection Driven</p><p>10:31 Conclusion: The Three C's for B2B Marketing Success</p><h2>CONNECT WITH MICHELLE J RAYMOND</h2><ul><li> <a href="https://www.linkedin.com/in/michellejraymond/" rel="noopener noreferrer" target="_blank">Michelle J Raymond on LinkedIn</a> </li><li> <a href="https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins" rel="noopener noreferrer" target="_blank">Book a free intro call</a> </li><li> <a href="https://socialmediaforb2bgrowthpodcast.com/" rel="noopener noreferrer" target="_blank">https://socialmediaforb2bgrowthpodcast.com/</a> </li><li> <a href="https://b2bgrowthco.com/newsletter/" rel="noopener noreferrer" target="_blank">B2B Growth Co newsletter</a></li></ul><br/><p><strong>Register for a FREE </strong><a href="https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250401_michelle-raymond_april-li-study-teaser_en&utm_content=audio&utm_term=q1" rel="noopener noreferrer" target="_blank"><strong>Metricool</strong></a><strong> account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days. </strong></p>
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