by Stephen Noch and Andrew Bailiff
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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🇺🇲
Publishing Since
5/30/2023
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April 15, 2025
<p><strong>🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money</strong></p><p>In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.</p><p>💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this episode will be a game-changer. Stop wasting ad spend on outdated advice and use proven, data-driven strategies to improve your Amazon PPC performance.</p><p>✅ We cover:</p><p>Why high bids ≠ more visibility</p><p>The truth about broad match and auto campaigns</p><p>How product targeting actually works</p><p>Why ACOS still matters (a lot!)</p><p>The truth about brand defense campaigns</p><p>Why daily bid tweaking is just superstition</p><p>How to focus on what actually moves the needle</p><p>🔔 Enjoying the podcast? Don’t forget to LIKE this video, SUBSCRIBE to That Amazon Ads Podcast, and drop COMMENT with a myth you’ve heard or believed—we might cover it next!</p><p>🧠 Listen on the go: Available on Spotify, Apple Podcasts, and everywhere you get your podcasts.</p><p>📈 Want your Amazon PPC strategy audited? Reach out to us directly!</p>
April 8, 2025
<p>In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales.</p><p>You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC).</p><p>We cover:✅Why the “increase/decrease by X%” model is flawed</p><p>✅How to improve ACoS using manual bid adjustments</p><p>✅The logic behind dynamic bidding and human-in-the-loop optimization</p><p>When rule-based tools work (hint: keyword negation and budget pacing)</p><p>Whether you're a seller managing your ads or a pro inside an agency, this episode gives you a practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating.</p>
April 1, 2025
<p><strong>📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend]</strong></p><p><br /></p><p>Are you bleeding ad spend on Amazon PPC with nothing to show for it?</p><p>You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns.</p><p>In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies.</p><p>We walk you through real examples using AdLabs, show you how to calculate dynamic bid ceilings at the ad group level, and explain why even $0 spend keywords can be dangerous if left unchecked.</p><p>Whether you're an agency, solo Amazon Seller, or PPC Manager, this strategy will change the way you scale your campaigns profitably.</p><p>If you're still using blanket bid increases or bulk sheets without CPC limits, you're leaving money on the table.</p><p>Learn how to increase visibility without falling into the trap of overspending.</p><p>🔔Subscribe to this podcast for weekly deep dives into Amazon Advertising, AdLabs strategies, and high-level PPC execution.</p>
The PPC Den
Helium 10
Steven Pope
New York Magazine
All-In Podcast, LLC
Lex Fridman
The New York Times
FBA University
Marcus Mokros
Andrew Youderian | e-Commerce Entrepreneur
Jimmy Dore
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