by The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Language
🇺🇲
Publishing Since
10/16/2018
Email Addresses
1 available
Phone Numbers
0 available
April 18, 2025
Michael Erickson Facchin interviews Noemi Bolojan about the hidden Amazon PPC defaults that drain your budget in 2025, revealing how to avoid unnecessary ad spend.
April 11, 2025
Michael Erickson Facchin explains N-Gram Laddering to identify and reduce wasted ad spend in Amazon PPC campaigns
April 4, 2025
<p>Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. </p><p>AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.</p><p>Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.</p><p>We’ll see you in The PPC Den!</p><p>🦡 Highlights </p><ul><li><p>00:00 – Intro</p></li><li><p>01:20 - What is Amazon Marketing Cloud (AMC)?</p></li><li><p>03:45 - Creating Your First Audience</p></li><li><p>05:10 - Why Retargeting Works </p></li><li><p>10:15 - The Power of Stacking Audiences</p></li><li><p>12:00 - Building Effective Funnels</p></li><li><p>16:50 - Common Use Cases </p></li><li><p>20:30 - Insights on Sponsored Ads & DSP Integration </p></li><li><p>26:00 - Starting Your First AMC Audience</p></li><li><p>28:30 - Using No-Code Templates</p></li></ul><ul><li></li><li>30:00 - Creating Rolling vs. Fixed Audiences </li><li></li><li>32:00 - Optimizing Sponsored Ads with AMC Audiences</li><li>36:00 - Outro & Where to Find Joe</li></ul><li><p>🦡 Resources & Links</p></li><ul><li><p>🦡 <a href="https://www.adbadger.com/pricing-product-tour/" target="_blank" rel="ugc noopener noreferrer">GET AD BADGER</a> ➡️ </p></li><li><p>Where to find Michael,<a href="https://www.linkedin.com/in/michael-erickson-facchin/" rel="ugc noopener noreferrer" target="_blank"> Michael Erickson Facchin</a></p></li></ul><ul><li><p>Where to find Joe, <a href="https://www.linkedin.com/in/joeshelerud/" rel="ugc noopener noreferrer" target="_blank">Joe Shelerud</a></p></li></ul><ul><li><p><a href="https://adadvance.com/" rel="ugc noopener noreferrer" target="_blank">Ad Advance</a></p></li></ul><ul><li><p><a href="https://youtu.be/xCriim64e7I" rel="ugc noopener noreferrer" target="_blank">How Can I Best Use Amazon Marketing Cloud?</a></p></li></ul><ul><li><p><a href="https://youtu.be/RVz52xq5rN0?si=Z18TcJqejt51CWFU" rel="ugc noopener noreferrer" target="_blank">How Do I Get Started With Amazon DSP?</a></p></li></ul><ul><li><p><a href="https://youtu.be/EBLEQPbjTVE?si=oJ2tc7HFJHkXjArv" rel="ugc noopener noreferrer" target="_blank">An Introduction to Targeting Options on the Amazon DSP</a></p></li></ul><ul><li><p><a href="https://youtu.be/nSAfroG1ynQ?si=Tv9dMKAxmTeXFyCR" rel="ugc noopener noreferrer" target="_blank">Into The Great Unknown: Amazon DSP With Kiri Masters</a></p></li></ul><ul><li><p><a href="https://youtu.be/9oRnGV3FzPI?si=gjyr5MMp6IoflRup" rel="ugc noopener noreferrer" target="_blank">Using Amazon DSP and AMC to Fully Understand the Customer Journey</a></p></li></ul><ul><li><p><a href="https://www.adbadger.com/blog/amazon-dsp-campaign-setup-made-easy-a-complete-guide/" rel="ugc noopener noreferrer" target="_blank">Amazon DSP Campaign Setup Made Easy: A Complete Guide</a></p></li></ul><ul><li><p><a href="https://www.adbadger.com/blog/amazon-ppc-education/finding-your-audience-in-amazons-demand-side-platform-dsp/" rel="ugc noopener noreferrer" target="_blank">Finding Your Audience in Amazon’s Demand-Side Platform (DSP)</a></p></li></ul><ul><li><p><strong>🎉</strong><a href="https://www.adbadger.com/ad-badger-v3-software-launch-webinar/" rel="ugc noopener noreferrer" target="_blank">Ad Badger v3 Software Launch Webinar</a></p></li></ul><ul><li><p>📚 <a href="https://www.adbadger.com/amazon-ppc-checklist/" rel="ugc noopener noreferrer" target="_blank">Unlock our FREE comprehensive Amazon Marketing Playbook</a></p></li><li><p><a href="https://www.adbadger.com/newsletter/" rel="ugc noopener noreferrer" target="_blank">Subscribe to our newsletter</a></p></li><li><p><a href="https://www.adbadger.com/amazon-ppc-checklist/" rel="ugc noopener noreferrer" target="_blank">Transform your workflow with our comprehensive Amazon Advertising checklist</a></p></li><li><p><a href="https://www.adbadger.com/podcast" rel="ugc noopener noreferrer" target="_blank">Review all our show notes</a></p></li></ul><p><br /></p><p>-</p><p>Host and Executive Producer: Michael Erickson Facchin</p><p>Guest Co-Host: Joe Shelerud</p><p>Senior Producer: Nancy Lili Gonzalez</p><p>Podcast Coordinator & Graphic Designer: Sofiia Podash</p><p>Video and Audio Editor: Pedro Moreno</p>
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