by LSTN Media LLC
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.
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🇺🇲
Publishing Since
7/1/2022
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April 16, 2025
<p>Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.</p><p>Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.</p><p>You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.</p><p><strong>Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀</strong></p><p>Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified</p><p>Network of shops are trusted by millions of customers each month. Learn more at</p><p><a href="http://repairpal.com/shops" rel="noopener noreferrer" target="_blank">RepairPal.com/shops.</a></p><p>Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit<a href="http://appfueled.com" rel="noopener noreferrer" target="_blank"> Appfueled.com</a> to get started today. Keep your shop top of mind on the mobile device they love.</p><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><p><a href="https://panhandleeurotech.com/" rel="noopener noreferrer" target="_blank">Panhandle Eurotech</a></p><p><strong>Show Notes with Timestamps</strong></p><p><strong>How To Get In Touch</strong></p><p><a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Join The Auto Repair Marketing Mastermind Group on Facebook</a></p><p><a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">Meet The Pros</a></p><p><a href="https://www.facebook.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">Follow SMP on Facebook</a></p><p><a href="https://www.instagram.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">Follow SMP on Instagram</a></p><p><a href="http://shopmarketingpros.com/book" rel="noopener noreferrer" target="_blank">Get The Ultimate Guide to Auto Repair Shop Marketing Book</a> </p><p><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">Email Us Podcast Questions or Topics </a></p><p><br></p><p><a href="https://aftermarketradionetwork.com/" rel="noopener noreferrer" target="_blank">The Aftermarket Radio Network</a>: <a href="https://aftermarketradionetwork.com/" rel="noopener noreferrer" target="_blank">https://aftermarketradionetwork.com/</a></p><p><a href="https://remarkableresults.biz/" rel="noopener noreferrer" target="_blank">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. <a href="https://remarkableresults.biz/" rel="noopener noreferrer" target="_blank">https://remarkableresults.biz/</a></p><p><a href="https://mattfanslow.captivate.fm/" rel="noopener noreferrer" target="_blank">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. <a href="https://mattfanslow.captivate.fm/" rel="noopener noreferrer" target="_blank">https://mattfanslow.captivate.fm/</a></p><p><a href="https://huntdemarest.captivate.fm/" rel="noopener noreferrer" target="_blank">Business by...
April 9, 2025
<p>Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.</p><p>Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.</p><p>If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! </p><p><strong>Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you</strong></p><p><strong>grow your auto business and you can learn more at </strong><a href="http://repairpal.com/shops" rel="noopener noreferrer" target="_blank"><strong>RepairPal.com/shops.</strong></a></p><p><strong>Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit </strong><a href="http://appfueled.com" rel="noopener noreferrer" target="_blank"><strong>Appfueled.com</strong></a></p><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><p><a href="https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/" rel="noopener noreferrer" target="_blank">Weekly Blitz with Chris Cotton</a></p><p><a href="https://shopmarketingpros.com/google-local-service-ads-for-auto-repair-shops/" rel="noopener noreferrer" target="_blank">Google’s New Local Service Ads: What Auto Repair Shops Need to Know</a></p><p><br></p><p><strong>How To Get In Touch With the Guest</strong></p><p><a href="https://autoshopcoaching.com/about/about-chris-cotton/" rel="noopener noreferrer" target="_blank">Chris Cotton - Autofix auto shop coaching</a></p><p><a href="https://www.linkedin.com/in/autofixsos/" rel="noopener noreferrer" target="_blank">Linkedin</a></p><p><br></p><p><strong>Show Notes with Timestamps</strong></p><p><br></p><p><strong>How To Get In Touch</strong></p><p><a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Join The Auto Repair Marketing Mastermind Group on Facebook</a></p><p><a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">Meet The Pros</a></p><p><a href="https://www.facebook.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">Follow SMP on Facebook</a></p><p><a href="https://www.instagram.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">Follow SMP on Instagram</a></p><p><a href="http://shopmarketingpros.com/book" rel="noopener noreferrer" target="_blank">Get The Ultimate Guide to Auto Repair Shop Marketing Book</a> </p><p><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">Email Us Podcast Questions or Topics </a></p>
April 2, 2025
<p>Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.</p><p>They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.</p><p>They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.</p><p>Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at</p><p><a href="http://repairpal.com/shops" rel="noopener noreferrer" target="_blank">RepairPal.com/shops</a>.</p><p>Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at <a href="http://appfueled.com" rel="noopener noreferrer" target="_blank">appfueled.com </a></p><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><p><a href="https://automotivetrainingevents.com/event/vision/" rel="noopener noreferrer" target="_blank">VISION Hi-Tech Training & Expo</a></p><p><strong>Show Notes with Timestamps</strong></p><p><br></p><p>How To Get In Touch</p><p><a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Join The Auto Repair Marketing Mastermind Group on Facebook</a></p><p><a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">Meet The Pros</a></p><p><a href="https://www.facebook.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">Follow SMP on Facebook</a></p><p><a href="https://www.instagram.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">Follow SMP on Instagram</a></p><p><a href="http://shopmarketingpros.com/book" rel="noopener noreferrer" target="_blank">Get The Ultimate Guide to Auto Repair Shop Marketing Book</a> </p><p><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">Email Us Podcast Questions or Topics </a></p><p>Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others</p><p>Thanks to our Partners,</p><p>RepairPal at <a href="https://repairpal.com/shops" rel="noopener noreferrer" target="_blank">https://repairpal.com/shops</a>. Quality Car Repair. Fair Price Guarantee.</p><p>App Fueled at <a href="https://appfueled.com/" rel="noopener noreferrer" target="_blank">appfueled.com</a>. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”</p><p><a href="https://aftermarketradionetwork.com/" rel="noopener noreferrer" target="_blank">Aftermarket Radio Network</a></p><p><a href="https://remarkableresults.biz/" rel="noopener noreferrer" target="_blank">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion</p><p><a href="https://mattfanslow.captivate.fm/" rel="noopener...
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