by Chris Cotton
Weekly inspiration from automotive service business coach Chris Cotton from AutoFix - Auto Shop Coaching. www.autoshopcoaching.com Run Your Shop. Don't Let It Run You.
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🇺🇲
Publishing Since
1/12/2021
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April 21, 2025
<p>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. </p><p>Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: <a href="https://shopmarketingpros.com/chris/" rel="noopener noreferrer" target="_blank">https://shopmarketingpros.com/chris/</a></p><p>Check out their podcast here: <a href="https://autorepairmarketing.captivate.fm/" rel="noopener noreferrer" target="_blank">https://autorepairmarketing.captivate.fm/</a></p><p>If you would like to join their private facebook group go here: <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/autorepairmarketingmastermind</a></p><p>Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. </p><p><br></p><p>Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn </p><p><br></p><p>In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.</p><p>Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.</p><p>Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.</p><p>Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.</p><p>Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.</p><p><br></p><h3><strong>Introduction and Importance of Marketing (00:00:09)</strong></h3><p>Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.</p><h3><strong>Guest Introductions (00:01:11)</strong></h3><p>Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.</p><h3><strong>Discussion on Car Count Issues (00:01:48)</strong></h3><p>Chris expresses concern over shop owners complaining about low car counts and the lack of planning.</p><h3><strong>Identifying Seasonal Trends (00:02:32)</strong></h3><p>Kim discusses common excuses for slow...
April 14, 2025
<p>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. </p><p>Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: <a href="https://shopmarketingpros.com/chris/" rel="noopener noreferrer" target="_blank">https://shopmarketingpros.com/chris/</a></p><p>Check out their podcast here: <a href="https://autorepairmarketing.captivate.fm/" rel="noopener noreferrer" target="_blank">https://autorepairmarketing.captivate.fm/</a></p><p>If you would like to join their private facebook group go here: <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/autorepairmarketingmastermind</a></p><p><strong>SHOW NOTES</strong></p><p>Connect with Chris: chris autofixsos.com</p><p> Phone: 940.400.1008</p><p> www.autoshopcoaching.com</p><p> Facebook: https://www.facebook.com/ </p><p>AutoFixAutoShopCo</p><p> Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae </p><p>www.autoshopcoaching.com </p><p>Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching</p><p>Youtube: https://bit.ly/3ClX0ae</p><p><a href="https://aftermarketradionetwork.com/" rel="noopener noreferrer" target="_blank">The Aftermarket Radio Network</a></p><p><a href="https://remarkableresults.biz/" rel="noopener noreferrer" target="_blank">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion</p><p><a href="https://mattfanslow.captivate.fm/" rel="noopener noreferrer" target="_blank">Diagnosing the Aftermarket A to Z</a> with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.</p><p><a href="https://autorepairmarketing.captivate.fm/" rel="noopener noreferrer" target="_blank">The Auto Repair Marketing Podcast</a> with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. </p><p><a href="https://chriscotton.captivate.fm/" rel="noopener noreferrer" target="_blank">The Weekly Blitz</a> with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.</p><p><a href="https://huntdemarest.captivate.fm/" rel="noopener noreferrer" target="_blank">Business by the Numbers</a> with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.</p><p><a href="https://craigoneill.captivate.fm/" rel="noopener noreferrer" target="_blank">Speak Up! Effective Communication</a> with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.</p><p>To listen to more episodes, make sure and go over to iTunes and or Spotify. </p><p>Don't forget to rate and review us! </p><p>Connect with Chris:</p><p>AutoFix-Auto Shop Coaching</p><p><a href="http://www.autoshopcoaching.com/" rel="noopener noreferrer" target="_blank">www.autoshopcoaching.com</a></p><p><a href="https://my.captivate.fm/www.aftermarketradionetwork.com" rel="noopener noreferrer" target="_blank">www.aftermarketradionetwork.com </a></p><p>#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook</p>
April 7, 2025
<p>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. </p><p>Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: <a href="https://shopmarketingpros.com/chris/" rel="noopener noreferrer" target="_blank">https://shopmarketingpros.com/chris/</a></p><p>Check out their podcast here: <a href="https://autorepairmarketing.captivate.fm/" rel="noopener noreferrer" target="_blank">https://autorepairmarketing.captivate.fm/</a></p><p>If you would like to join their private facebook group go here: <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/autorepairmarketingmastermind</a></p><p><strong>SHOW NOTES</strong></p><p>Throughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond their core services.</p><p>A significant portion of the discussion is dedicated to the value of forming strategic partnerships and investing in employee development. Coach Chris emphasizes that nurturing relationships with other businesses and fostering a skilled workforce can lead to enhanced service offerings and a competitive edge in the market. He also highlights the critical role of cash flow management, advising shop owners on how to maintain a healthy financial status that supports both day-to-day operations and future growth initiatives.</p><p>Strategic expansion is another key theme, with Coach Chris providing insights on how to scale operations thoughtfully and sustainably. By aligning expansion efforts with clearly defined business objectives, shop owners can achieve financial stability and set the stage for long-term success.</p><h3><strong>Introduction and Overview (00:00:09)</strong></h3><p>Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.</p><h3><strong>Monopoly Metaphor (00:01:05)</strong></h3><p>Chris uses Monopoly to illustrate strategic business management and growth opportunities for shop owners.</p><h3><strong>Defining Your Business Size (00:02:03)</strong></h3><p>Discussion on ambitions regarding the size of the business—local, regional, or national expansion goals.</p><h3><strong>Opportunities for Growth (00:03:12)</strong></h3><p>Encouragement to view business opportunities as "squares" on a Monopoly board, representing growth potential.</p><h3><strong>Real Estate Investments (00:04:25)</strong></h3><p>The benefits of owning property, including passive income and stability for the auto repair business.</p><h3><strong>Diversification of Income Streams (00:05:28)</strong></h3><p>Exploration of additional income sources like storage facilities and rental properties to enhance financial security.</p><h3><strong>Financial Investments (00:06:41)</strong></h3><p>Importance of stocks and retirement accounts for long-term financial growth and stability beyond the auto industry.</p><h3><strong>Flexibility in Business Strategy (00:07:58)</strong></h3><p>The need for adaptability in response to unexpected challenges and opportunities in the business landscape.</p><h3><strong>Strategic Partnerships (00:08:41)</strong></h3><p>Value of collaborations with suppliers and other businesses to create growth opportunities and enhance profitability.</p><h3><strong>Employee Development (00:09:04)</strong></h3><p>Investing in team training and development as a critical factor for business success and employee...
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