by Sightlines.news
Sightlines is a new approach to analysis and insight across beverage categories that serves companies looking to grow, innovate, and win new customers. The kind of insight you can take action on to develop new products, positioning, and pipelines. The Gist is our free, top-line summary of the latest data, insights, and trends in beverage alcohol and the broader CPG category, as reported by the award-winning Sightlines team. Subscribe to the insights newsletter at Sightlines.news
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April 1, 2025
<p dir="ltr">Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:</p> <p dir="ltr"><strong>Constellation Brands Off-Loads its Wine Portfolio</strong></p> <p dir="ltr">The country’s third-largest wine supplier is reportedly exiting the category all together. Why and why now? Wine has been in a hard spot for some time.</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">From Sightlines: <a href= "https://www.sightlines.news/analysis/wine-needs-to-speak-differently-to-connect-with-young-drinkers"> History Doesn’t Cut It — Wine Needs to Speak Differently to Connect with Young Drinkers</a></p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>On-Again, Off-Again Tariffs Spook Companies and Consumers</strong></p> <p dir="ltr">The threat of higher prices and unstable consumer demand means producers, distributors, and retailers need to understand how to act now to build in resilience to Trump administration policies.</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">From Sightlines: <a href= "https://www.sightlines.news/analysis/women-are-increasingly-prepared-to-treat-themselves-as-alcohol-consumers"> Women are Increasingly Prepared to Treat Themselves as Alcohol Consumers</a></p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>The Future is Flavored</strong></p> <p dir="ltr">Building on years of launches at Expo West, more products than ever look to disrupt traditional categories by focusing on value-adds like protein or flavor-blasting their way into attention.</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">From Sightlines: <a href= "https://www.sightlines.news/analysis/the-pursuit-of-intentional-indulgence-encourages-young-americans-to-spend"> The Pursuit of Intentional Indulgence Encourages Young Americans to Spend</a></p> </li> </ul> <p dir="ltr"> </p> <p dir="ltr"><strong>Subscribe to get these insights in your inbox: <a href= "https://www.sightlines.news/sign-up">https://www.sightlines.news/sign-up</a> </strong></p>
February 25, 2025
<p dir="ltr">Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:</p> <p dir="ltr"><strong>The Geographical Shifts in Hemp-Derived THC Consumers</strong></p> <p dir="ltr">As the hemp-derived industry continues to grow, Sightlines offers new insights on regional differences of who’s buying and the perspectives that shape consumer views and experiences with THC.</p> <p dir="ltr"><strong>The Surprising Regionality of Hemp-Derived THC Demand</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/regional-differences-among-hemp-derived-thc-customers-impact-brand-positioning-strategy"> https://www.sightlines.news/analysis/regional-differences-among-hemp-derived-thc-customers-impact-brand-positioning-strategy</a></p> <p dir="ltr"><strong>How Consumers Think About THC Drinks</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/consumer-voices-illuminate-where-thc-beverages-are-heading"> https://www.sightlines.news/analysis/consumer-voices-illuminate-where-thc-beverages-are-heading</a></p> <p dir="ltr"><strong>Pricing Impacts Spirits Sales</strong></p> <p dir="ltr">By reviewing figures from the Distilled Spirits Council of the United States, the Sightlines team offers context of what’s happening with premiumization and what categories continue to find success by focusing on consumer desires like flavor.</p> <p dir="ltr"><strong>As Drinkers Cross Categories, Spirits Still Win</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/drinkers-cross-categories-spirits-still-win"> https://www.sightlines.news/analysis/drinkers-cross-categories-spirits-still-win</a></p> <p dir="ltr"><strong>Will Non-Alcoholic Beer Hit a SKU Ceiling?</strong></p> <p dir="ltr">The number of non-alc beer brands has doubled in the last three years, but shelf space and pricing pose potential road blocks to its next phase of growth.</p> <p dir="ltr"><strong>Slowly Expanding, Non-Alc Beer Category is Structurally Sound but Top-Heavy</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/non-alc-beer-category-is-structurally-sound-but-top-heavy"> https://www.sightlines.news/analysis/non-alc-beer-category-is-structurally-sound-but-top-heavy</a></p> <p dir="ltr">Subscribe to get these insights in your inbox: <a href="https://www.sightlines.news/sign-up">https://www.sightlines.news/sign-up</a> </p>
February 4, 2025
<p dir="ltr">Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:</p> <p dir="ltr"><strong>Wine is getting crushed</strong></p> <p dir="ltr">Silicon Valley Bank’s annual wine industry report tells a bleak story in coming years for the category. But that doesn’t mean wine is a lost cause.</p> <p dir="ltr"><strong>Wine Needs to Speak Differently to Connect with Young Drinkers</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/wine-needs-to-speak-differently-to-connect-with-young-drinkers"> https://www.sightlines.news/analysis/wine-needs-to-speak-differently-to-connect-with-young-drinkers</a></p> <p dir="ltr"><strong>Flavor-Focused Wine Connects to Consumer Desires in Ways the Wine Category Can’t</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/flavor-focused-wine-connects-to-consumer-desires-in-ways-the-wine-category-cant"> https://www.sightlines.news/analysis/flavor-focused-wine-connects-to-consumer-desires-in-ways-the-wine-category-cant</a> </p> <p><strong> </strong></p> <p dir="ltr"><strong>Don’t bet on gambling being alcohol’s biggest villain</strong></p> <p dir="ltr">Academic research and news reports highlight how an increase in legalized online gambling can impact budgets, but suggesting this is the culprit for lagging alcohol sales distorts reality of who’s drinking and how Americans spend.</p> <p dir="ltr"><strong>Gambling Impacts Alcohol’s Declining Consumer, Not Category’s Future </strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/gambling-impacts-alcohols-declining-consumer-not-categorys-future"> https://www.sightlines.news/analysis/gambling-impacts-alcohols-declining-consumer-not-categorys-future</a> </p> <p dir="ltr"><strong>Forecasting beer trends in 2025 is wishful thinking</strong></p> <p dir="ltr">January brought with it lots of op-eds and lists suggesting a variety of top trends that will shape the beer industry in 2025. Many miss the mark.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Nutty Flavor Helps One Midwest Brewery Crack the Flavor Code</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/a-nutty-flavor-helps-one-midwest-brewery-crack-the-flavor-code"> https://www.sightlines.news/analysis/a-nutty-flavor-helps-one-midwest-brewery-crack-the-flavor-code</a></p> <p dir="ltr"><strong>A Craft Beer That Wins on Brand and No-Frills Fun</strong></p> <p dir="ltr"><a href= "https://www.sightlines.news/analysis/a-craft-beer-that-wins-on-brand-and-no-frills-fun"> https://www.sightlines.news/analysis/a-craft-beer-that-wins-on-brand-and-no-frills-fun</a></p> <p><strong> </strong></p> <p dir="ltr"><strong>Subscribe to get these insights in your inbox:</strong> <a href= "https://www.sightlines.news/sign-up">https://www.sightlines.news/sign-up</a> </p> <p> </p>
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