by Kylie Walker
The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If you’ve ever wanted to crack the “secret” to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every day…this is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au
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3/10/2022
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April 21, 2025
<p class="ql-align-center">Rent roll growth is one of the biggest challenges in the industry right now. </p><p class="ql-align-center">But it’s also one of the biggest opportunities if you do it right. With sales volumes down and margins tighter, building a strong rent roll can create long term stability and recurring income for your business. But many are still guessing when it comes to lead gen and prospecting, or worse, avoiding it altogether.</p><p class="ql-align-center">The good news is that you don’t need to be a pushy salesperson to grow your rent roll. With a clear process, consistency, and a willingness to try new things like digital marketing and automation, growth becomes more predictable and more enjoyable.</p><p class="ql-align-center">In this episode I chat with Sherrie Storor who is a real estate agent, mentor, speaker, educator, happiness advocate and Best Life catalyst here to help you find your edge and leverage your real estate career to achieve your dreams. </p><p class="ql-align-center">Sherrie shares her proven systems and mindset shifts that actually work in today’s market. Whether you're just starting or have hundreds of doors already, her advice is grounded, doable, and backed by experience.</p><p class="ql-align-center">“ I think the best thing that you can do is actually put together an automated process for your business into your CRM and then actually have that same consistent approach moving right through. So it could be, day one you make the phone call, day two, it might be a text message, day three, it might be an email. ” --<strong> Sherrie Storor</strong></p><p>We explore:</p><ul><li>What prospecting really means and why so many get it wrong</li><li>Why rent roll growth is essential, not just for income, but for building a sellable asset</li><li>How to turn one property into many through consistent lead generation and nurturing</li><li>What a good prospecting system looks like especially for busy property managers</li><li>How to work your warm leads and when to call, text, or email</li><li>How building your personal brand online can actually replace cold prospecting over time</li><li>How to use AI, automation, and CRM systems to streamline your follow ups</li><li>Why mindset matters just as much as strategy and how to overcome fear around prospecting</li><li>The power of consistency and why one ad or one letter drop isn’t enough</li></ul><br/><p><strong>Kylie’s Resources:</strong></p><p>Property Management Growth School:<a href="https://courses.thatpropertymum.com.au/TPM-BDMSchool" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/TPM-BDMSchool</a></p><p> Digital Marketing School: https:<a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer" target="_blank">//courses.thatpropertymum.com.au/digitalschool</a></p><p> That Property Mum Courses:<a href="https://www.thatpropertymum.com.au/courses/" rel="noopener noreferrer" target="_blank"> https://www.thatpropertymum.com.au/courses/</a></p><p> The PM Accelerate Membership:<a href="https://courses.thatpropertymum.com.au/accelerate" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/accelerate</a></p><p> Book a Strategy Call with Kylie:<a href="https://calendly.com/kylie-tpm/coaching-call" rel="noopener noreferrer" target="_blank"> https://calendly.com/kylie-tpm/coaching-call </a></p><p> Kolmeo:<a href="https://kolmeo.com/" rel="noopener noreferrer" target="_blank"> https://kolmeo.com/</a></p><p> Sensor Global: <a href="https://sensorinsure.com/" rel="noopener noreferrer" target="_blank">https://sensorinsure.com/</a> <a href="https://sensorglobal.com/" rel="noopener noreferrer" target="_blank">https://sensorglobal.com/</a></p><p> HD&U Sales Bundle: <a href="https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0" rel="noopener noreferrer"...
April 16, 2025
<p class="ql-align-center">If you’re a property manager trying to grow your business, attract more clients, or finally build that personal brand, social media can feel overwhelming. There’s pressure to show up, post consistently, and know what’s trending… all while running a busy portfolio or managing a team. And let’s be honest, putting yourself out there online can be downright terrifying.</p><p class="ql-align-center">But the truth is, social media has become one of the most powerful tools to grow a property management business. It builds trust, creates visibility, and helps you stand out in a crowded market.</p><p class="ql-align-center">In this episode of the Property Management Podcast, I’m introducing a new format with shorter, value-packed episodes focused on digital marketing, social media, and online strategies to help you grow your business. As a former TV sports journalist, mum of four, and co-owner of a $1 million real estate brand, I’m here to empower women in property management with the tools and confidence to show up online.</p><p class="ql-align-center">I’ll be sharing five key social media trends that are making a real impact right now, why short-form video is still king, how building a personal brand sets you apart, the shift from followers to real community, using AI to simplify content creation, and why storytelling is the future of sales.</p><p class="ql-align-center"><strong>“I know putting yourself out there can feel scary, but trust me, the rewards far outweigh the fear, and the sooner you start, the sooner you'll see results.”</strong></p><p class="ql-align-center"><strong>- Kylie Walker</strong></p><p>We explore:</p><ul><li>Transitioning from traditional careers to property management</li><li>Empowering women in the property management industry</li><li>Balancing career and family life in property management</li><li>Introduction of a new podcast format with shorter episodes</li><li>Focus on digital marketing and social media strategies</li><li>Importance of short-form video content for business growth</li><li>Significance of personal branding in attracting clients</li><li>Building genuine communities over merely accumulating followers</li><li>Utilising AI and automation in content creation and marketing</li><li>The role of storytelling in effective sales and client engagement</li></ul><br/><br><p><strong>Done for You Services</strong></p><p>Done For You Services - <a href="https://dfys.com.au/" rel="noopener noreferrer" target="_blank">https://dfys.com.au/</a></p><p>Find out about our Done For You Social Media Management - <a href="https://dfys.mykajabi.com/done-for-you-sm" rel="noopener noreferrer" target="_blank">https://dfys.mykajabi.com/done-for-you-sm</a></p><p>Find out about our Done for You Lead Generation -<a href="https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call" rel="noopener noreferrer" target="_blank"> </a><a href="https://dfys.mykajabi.com/done-for-you-lead-generation" rel="noopener noreferrer" target="_blank">https://dfys.mykajabi.com/done-for-you-lead-generation</a></p><p>Connect with Done For You Services: <a href="https://www.instagram.com/doneforyouservices_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/doneforyouservices_/</a></p><br><p><strong>Kylie’s Resources</strong></p><br><p>Property Management Growth School:<a href="https://courses.thatpropertymum.com.au/TPM-BDMSchool" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/TPM-BDMSchool</a></p><p>Digital Marketing School: https:<a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer" target="_blank">//courses.thatpropertymum.com.au/digitalschool</a></p><p>That Property Mum Courses:<a href="https://www.thatpropertymum.com.au/courses/" rel="noopener noreferrer" target="_blank"> https://www.thatpropertymum.com.au/courses/</a></p><p>The PM Accelerate Membership:<a...
April 15, 2025
<p class="ql-align-center">Have you ever felt like you are juggling a million tasks?</p><p class="ql-align-center">I’ve been there too! Often we are running on caffeine and chaos with things still falling apart or falling behind and you feel like you just can’t keep up.</p><p class="ql-align-center">Here’s what I learnt from this - working harder doesn't always lead to better results and working smarter is where the real magic happens. We are now in a new era at the moment where AI is no longer a futuristic concept and the beauty of this is that AI is one of the most powerful tools to HELP make that shift from working harder to working smarter.</p><p class="ql-align-center">The businesses that are embracing it are getting ahead. Whether you're struggling with admin overwhelm, losing time to repetitive tasks, or just trying to figure out how to grow sustainably, AI can help. </p><p class="ql-align-center">AI is changing how we work but it doesn’t have to be overwhelming. It’s about freeing yourself and your team up to do more of what actually moves the needle. And in this episode we deep dive into AI so you can start seeing how you can implement AI into your business.</p><p class="ql-align-center">I chat with Sam Mclean who is the founder of Elite Agent and helps businesses win more listings and get more efficient with AI. Sam shares practical tools you can start using today, explains why AI isn’t as scary as it sounds, and shows us how it can free up your time to do the stuff that really matters.</p><p class="ql-align-center">“ The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do’s’ is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win” --<strong>Sam Mclean</strong></p><p>We explore:</p><ul><li>Sam’s journey from corporate tech to property and how AI became a part of her world</li><li>The must have AI tools that real estate professionals should be using right now (including large language models like ChatGPT and Claude)</li><li>How AI agents and automations are doing the heavy lifting behind the scenes from email creation to content creation</li><li>The power of tools for personalising your communication and building stronger relationships with landlords, vendors, and tenants</li><li>What “Search Everywhere Optimization” means and why it matters more than SEO</li><li>How AI is helping real estate businesses reduce arrears, improve efficiency, and helping to create growth</li></ul><br/><p><strong>Kylie’s Resources:</strong></p><p>Property Management Growth School:<a href="https://courses.thatpropertymum.com.au/TPM-BDMSchool" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/TPM-BDMSchool</a></p><p> Digital Marketing School: https:<a href="https://courses.thatpropertymum.com.au/digitalschool" rel="noopener noreferrer" target="_blank">//courses.thatpropertymum.com.au/digitalschool</a></p><p> That Property Mum Courses:<a href="https://www.thatpropertymum.com.au/courses/" rel="noopener noreferrer" target="_blank"> https://www.thatpropertymum.com.au/courses/</a></p><p> The PM Accelerate Membership:<a href="https://courses.thatpropertymum.com.au/accelerate" rel="noopener noreferrer" target="_blank"> https://courses.thatpropertymum.com.au/accelerate</a></p><p> Book a Strategy Call with Kylie:<a href="https://calendly.com/kylie-tpm/coaching-call" rel="noopener noreferrer" target="_blank"> https://calendly.com/kylie-tpm/coaching-call </a></p><p> Kolmeo:<a href="https://kolmeo.com/" rel="noopener noreferrer" target="_blank"> https://kolmeo.com/</a></p><p> Sensor Global:</p><p> HD&U Sales Bundle: <a...
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