by Garage Door U By Markinuity
The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.
Language
🇺🇲
Publishing Since
8/23/2019
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April 9, 2025
<p> While on vacation, Ryan drops in with one of his most thought-provoking episodes yet, diving deep into what it really means to work on your business – not just in it. This solo episode is a wake-up call for garage door business owners and home service leaders who may be feeling stuck, slowed down, or uncertain in today’s economic climate.</p><p><br></p><p>Episode Takeaways:</p><p>📉 Economic Reality Check</p><p>Fear & uncertainty are causing spending slowdowns</p><p>Why now is the time to cut waste, run lean, and secure financing options</p><p>What Ryan’s doing to proactively prepare his businesses for volatility</p><p><br></p><p>🧠 Working On the Business – Finally Understood</p><p>Why efficiency, not just effort, is the key to growth</p><p>The difference between proactive & reactive systems in day-to-day operations</p><p>The lesson learned from running with 9 team members instead of 20 – and making more profit</p><p><br></p><p>🚚 Real-World Leadership Insights</p><p>Why slow-moving cultures kill momentum</p><p>How meetings are bloated and wasting time (hint: 15 minutes max!)</p><p>The importance of accountability frameworks over micromanagement</p><p>Simple morning huddle structure that improves team focus and results</p><p><br></p><p>🔍 The Capacity Check-In Strategy</p><p> Ryan shares a 3-question tool to uncover your team’s:</p><p>Current workload capacity</p><p>Satisfaction in their role</p><p>Well-being in their personal life</p><p> 👉 A powerful way to build connection, reduce burnout, and course-correct before it’s too late.</p><p><br></p><p>💥 Industry Reflection & Personal Challenge</p><p>Why many garage door pros resist self-investment – and how it’s holding the industry back</p><p>Ryan’s frustration with the lack of a true dealer association</p><p>His call to action for leaders to take pride, responsibility, and bold steps in shaping their company’s future</p><p><br></p><p>📣 Also inside:</p><p>Updates on AI development, revolutionary MarKenity tools, and what’s next for Garage Door U</p><p>Ryan’s challenge to you: Track staff capacity this week and start thinking 12 months ahead, not 12 hours</p><p><br></p><p>🎧 This episode is for the leaders ready to rise – not just survive. Listen in and lead better.</p><p><br></p><p>Find Ryan at:</p><p>https://garagedooru.com</p><p>https://aaronoverheaddoors.com</p><p>https://markinuity.com/</p><p><br></p><p>Check out our sponsors!</p><p>Sommer USA - http://sommer-usa.com</p><p>Surewinder - https://surewinder.com</p><p>Stealth Hardware - https://quietmydoor.com/</p><p><br></p>
April 1, 2025
<p>Fresh off an incredible summit in Puerto Rico, Ryan is back on Torsion Talk with major updates, new product announcements, and a detailed review of his demo with Insight for Doors! In this episode, he shares key takeaways from the summit, discusses the future of FSM software for his business, and breaks down the pros and cons of Insight for Doors compared to FieldPulse and ServiceTitan.</p><p><br></p><p>Episode Highlights:</p><p>🌴 Puerto Rico Summit Recap</p><p>Incredible event with top-tier speakers & industry leaders</p><p>GDU featured in the upcoming season finale of Duck Dynasty 🎥</p><p>Successful launch of Markinuity’s Google Business Profile product</p><p>Record-breaking sponsorships & attendee engagement</p><p>Announcement of the new GDU Intensive Workshop – a 3-day business deep dive in Fort Lauderdale</p><p><br></p><p>💥 FSM Software Series Continues – Insight for Doors Demo Breakdown</p><p> ✅ Finance-First Architecture</p><p>Built around financials, job costing & profitability data</p><p>Ideal for companies doing $8-10M+ revenue</p><p>Full life-cycle management (dispatch, CRM, inventory, payroll, project management)</p><p>Extremely flexible but comes with a hefty $60K+ upfront investment</p><p><br></p><p>✅ Key Strengths:</p><p>Unmatched financial reporting & transparency</p><p>Fully integrated PO & inventory management systems</p><p>Significant credit card processing fee savings (under 2%)</p><p>Open API & scalability for complex businesses</p><p><br></p><p>❗ Areas for Improvement:</p><p>Lacks the “sexiness” and modern UX of ServiceTitan or FieldPulse</p><p>No customer-facing presentation mode for sales proposals</p><p>Requires heavy upfront investment & longer onboarding process</p><p><br></p><p>💡 Ryan’s Dilemma:</p><p> Do you invest heavily now to future-proof your business OR run leaner with FieldPulse until the next level of growth?</p><p> Ryan weighs the pros, cons, and financial impact of both options, giving real-world insight into what’s best for growing service companies.</p><p><br></p><p>📢 Stay Involved & Get Updates:</p><p> Join the conversation in the Best Field Service Management Software Facebook group, where Ryan shares live updates, additional insights, and ongoing comparisons as he finalizes his FSM software decision.</p><p>🎧 Subscribe for unfiltered, real-world business advice and software reviews to help your home service business thrive!</p><p><br></p><p>Find Ryan at:</p><p>https://garagedooru.com</p><p>https://aaronoverheaddoors.com</p><p>https://markinuity.com/</p><p><br></p><p>Check out our sponsors!</p><p>Sommer USA - http://sommer-usa.com</p><p>Surewinder - https://surewinder.com</p><p>Stealth Hardware - https://quietmydoor.com/</p>
March 11, 2025
<p>In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn’t made yet, but Ryan lays out why these two platforms stand out and where they may still fall short.</p><p><br /></p><p>Episode Highlights:</p><p>🔥 Business Growth & Exciting Announcements</p><p>Aaron Overhead Doors' Leadership Expansion – New hires, promotions, and building for scale</p><p>MarKenity's New Google Business Profile Service – Affordable SEO options with self-checkout</p><p>Heading to Puerto Rico for a Major Summit – Big things coming for the industry!</p><p>🚀 The FSM Software Showdown – Where We Stand Now</p><p> ✅ FieldPulse – Feature-Packed & Affordable</p><p>Sales pipeline, inventory tracking, & project management all in one</p><p>Dynamic proposal tool with customizable, high-converting quotes</p><p>Integrated phone system with call tracking & IVR</p><p>Lower cost than ServiceTitan & more flexible contract options</p><p>✅ Insight for Doors (Built on Acumatica) – The Enterprise Solution</p><p>One system for everything (dispatch, CRM, financials, QuickBooks replacement, & more!)</p><p>Deep data insights & robust financial tracking</p><p>High upfront investment ($65K+) but unlimited users & long-term scalability</p><p>Potentially the most powerful FSM platform—but is it too soon for us?</p><p>🔍 Why Some Software Didn’t Make the Cut</p><p>Workiz – Too many reports of broken promises & QuickBooks integration issues</p><p>Service Fusion – Solid, but load times are still frustratingly slow</p><p>ServiceTitan – Fast, powerful, but missing key features & pricing feels excessive</p><p>💡 Next Steps & What’s Next for the Series</p><p>Insight for Doors Demo is coming soon!</p><p>FieldPulse is now set up for in-depth testing</p><p>Ryan will finalize his FSM software decision in the coming weeks!</p><p><br /></p><p>📢 Join the Conversation!</p><p> Ryan is diving DEEP into FSM software—join the Facebook group (Best Field Service Management Software) to stay updated, share feedback, and learn from real-world users.</p><p>🎧 Subscribe now for the latest insights on FSM software, garage door industry growth, and business success strategies! 🚀</p><p>Find Ryan at:</p><p>https://garagedooru.com</p><p>https://aaronoverheaddoors.com</p><p>https://markinuity.com/</p><p><br /></p><p>Check out our sponsors!</p><p>Sommer USA - http://sommer-usa.com</p><p>Surewinder - https://surewinder.com</p><p>Stealth Hardware - https://quietmydoor.com/</p><p><br /></p>
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