by Vince Menzione - Technology Industry Sales and Partner Executive
Empowering partners to thrive during this time of rapid transformation.
Language
🇺🇲
Publishing Since
9/28/2021
Email Addresses
1 available
Phone Numbers
0 available
April 16, 2025
Hosts Jay McBain, Janet Schijns, and Greg Sarafin discuss how AI is transforming SaaS, partnerships, and the future of work in an interview
March 23, 2025
<br /> Jay McBain Keynotes Ultimate Partner Winter Retreat <br /> <br /> <br /> <br /> What are the AI and Tech trends for 2025? Industry expert Jay McBain shows us the future.<br /> <br /> <br /> <br /> Subscribe to our Newsletter: <a href="https://theultimatepartner.com/ebook-subscribe/">https://theultimatepartner.com/ebook-subscribe/</a><br /> <br /> <br /> <br /> Check Out UPX: <a href="https://theultimatepartner.com/experience/">https://theultimatepartner.com/experience/</a><br /> <br /> <br /> <br /> In this dynamic keynote, industry analyst Jay McBain unveils the seismic shifts reshaping the partner ecosystem, driven by the explosive growth of AI and the evolving customer buying behaviors. McBain emphasizes the staggering trillions of dollars being invested in AI infrastructure, highlighting the vast opportunities for partners to thrive in this new era. He stresses the importance of moving beyond traditional resale models, advocating for a focus on delivering comprehensive services and building strategic partnerships to capture the immense value within the growing service sector and the expanding marketplace.<br /> <br /> <br /> <br /> <br /> https://youtu.be/TmOg9VK6TKU?si=5h_K7c43_UY69sZC<br /> <br /> <br /> <br /> <br /> McBain further explores the concept of the "seven trusted partners" surrounding every customer, underscoring the necessity for vendors to engage these influencers to drive sales and market penetration. He details the rise of "micro-consumption" and agentic AI, forecasting a future where partnerships are paramount and traditional sales models are disrupted. The discussion highlights the critical role of data quality, the need for strategic alignment between partners and vendors, and the imperative for businesses to adapt to the rapidly changing tech landscape to achieve "ultimate partnerships" and long-term success.<br /> <br /> <br /> <br /> Key Takeaways:<br /> <br /> <br /> <br /> <br /> * AI's Massive Investment: Trillions are being invested in AI, creating vast opportunities for partners.<br /> <br /> <br /> <br /> * Service-Centric Growth: Services are outgrowing products, making them a crucial area for partners.<br /> <br /> <br /> <br /> * The Seven Trusted Partners: Customers rely on multiple influencers, not just vendors.<br /> <br /> <br /> <br /> * Integration is Key: Millennial buyers prioritize product integration over brand loyalty.<br /> <br /> <br /> <br /> * End of Resell: Traditional resale models are being disrupted by marketplaces and service-driven models.<br /> <br /> <br /> <br /> * Micro-Consumption: New pricing models are emerging with agentic AI, changing how services are sold.<br /> <br /> <br /> <br /> * Data Quality Matters: Effective AI and partnerships depend on high-quality data.<br /> <br /> <br /> <br /> * Strategic Alignment: Partner and vendor alignment is crucial for success in the new tech landscape.<br /> <br /> <br /> <br /> <br /> Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow's digital world. Tune in now for an inspiring conversation that could redefine your business strategy!<br /> <br /> <br /> <br /> <a href="https://web.cvent.com/event/673fd008-b194-480e-96dd-e9749f778e72/websitePage:133dbadc-b9d5-473f-a504-4d56a1285a97?tm=mHe27Y3-t8N5igEYiE5A3RKELBPZUsnyV8AblQh7_MY">Register NOW to Ensure Your Hotel Rate !!!</a><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <a href="https://web.cvent.com/event/673fd008-b194-480e-96dd-e9749f778e72/websitePage:133dbadc-b9d5-473f-a504-4d56a1285a97?tm=mHe27Y3-t8N5igEYiE5A3RKELBPZUsnyV8AblQh7_MY">Register Today!</a><br /> <br /> <br /> <br /> TRANSCRIPT <br /> <br /> <br /> <br /> Transcript:<br /> <br /> <br /> <br /> Jay McBain Keynote<br /> <br /> <br /> <br /> [00:00:00] Jay McBain: AI is going to be very good for the hyperscalers. It's gonna be good for their marketplaces. And if you wanna hook your caboose to a train that's growin...
March 17, 2025
<br /> Jon Yoo, CEO of Suger, Joins Ultimate Guide to Partnering <br /> <br /> <br /> <br /> What is the future of B2B sales in the new landscape of marketplaces and AI? Jon Yoo, CEO of Sugar, joins us to discuss the evolution of B2B sales and the rise of hyperscaler marketplaces.<br /> <br /> <br /> <br /> Subscribe to our Newsletter: <a href="https://theultimatepartner.com/ebook-subscribe/">https://theultimatepartner.com/ebook-subscribe/</a>Check Out UPX: <a href="https://theultimatepartner.com/experience/">https://theultimatepartner.com/experience/</a><br /> <br /> <br /> <br /> <br /> https://youtu.be/q_81pmJct2Q<br /> <br /> <br /> <br /> <br /> Jon Yoo shares his insights on how companies like Snowflake are leveraging these marketplaces to drive significant revenue and streamline operations. Discover how Sugar is empowering businesses to embrace a consumer-like buying experience, simplifying complex deployments, and automating workflows for greater efficiency.<br /> <br /> <br /> <br /> Jon also delves into the future of B2B sales, highlighting the growing importance of AI and microtransactions. Learn how Sugar is staying ahead of the curve by investing in AI-driven solutions and catering to the needs of both buyers and sellers in this rapidly changing landscape.<br /> <br /> <br /> <br /> Key Takeaways:<br /> <br /> <br /> <br /> <br /> * Hyperscaler marketplaces are transforming B2B sales: Companies are increasingly leveraging these platforms to drive revenue and streamline operations.<br /> <br /> <br /> <br /> <br /> <br /> * Sugar is simplifying complex software sales: The company is bringing a consumer-like buying experience to B2B by simplifying deployments and automating workflows.<br /> <br /> <br /> <br /> * AI is playing a crucial role in the evolution of B2B sales: Sugar is investing in AI-driven solutions to enhance efficiency and provide valuable insights.<br /> <br /> <br /> <br /> * The mid-market presents a significant opportunity for growth: Sugar is focused on empowering mid-sized companies to leverage the power of marketplaces.<br /> <br /> <br /> <br /> * A unified approach to sales channels is essential: Sugar enables businesses to manage all their sales channels, including direct sales and marketplaces, seamlessly.<br /> <br /> <br /> <br /> * The buyer side of the marketplace is often overlooked: Sugar is addressing this gap by providing tools and insights to empower buyers.<br /> <br /> <br /> <br /> * Partnerships remain crucial in the B2B landscape: Sugar recognizes the importance of collaboration and is working to enhance co-selling and bundled offerings.<br /> <br /> <br /> <br /> * Continuous learning and adaptation are key to success: Jon Yoo emphasizes the importance of staying intellectually curious and embracing new technologies.<br /> <br /> <br /> <br /> <br /> Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow's digital world. Tune in now for an inspiring conversation that could redefine your business strategy!<br /> <br /> <br /> <br /> <a href="https://web.cvent.com/event/673fd008-b194-480e-96dd-e9749f778e72/websitePage:133dbadc-b9d5-473f-a504-4d56a1285a97?tm=mHe27Y3-t8N5igEYiE5A3RKELBPZUsnyV8AblQh7_MY">Registration NOW Open!!!</a><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <a href="https://web.cvent.com/event/673fd008-b194-480e-96dd-e9749f778e72/websitePage:133dbadc-b9d5-473f-a504-4d56a1285a97?tm=mHe27Y3-t8N5igEYiE5A3RKELBPZUsnyV8AblQh7_MY">Register Today!</a><br /> <br /> <br /> <br /> TRANSCRIPT <br /> <br /> <br /> <br /> Transcription:<br /> <br /> <br /> <br /> Jon Yoo Audio Episode<br /> <br /> <br /> <br /> [00:00:00] Jon Yoo: But I think the most untapped potential is in the mid market space where, you know, maybe one of the kind of players who worked at, you know, one of these mega enterprises that we're doing that has tremendous success goes to work at, you know, a smaller company,
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