by LuAnn Nigara
This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?
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Publishing Since
4/1/2022
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April 21, 2025
Today With LuAnn Nigara: Hey friends—today we’re getting real about a critical part of running a profitable business: qualifying leads. Because let’s be honest—most of us are either letting go of clients who could have been ideal, or we’re wasting precious time on ones that were never a good fit to begin with. In this episode, I’m sharing three real-world stories from my own business journey that reveal the hidden opportunities in client interactions you might be misjudging. These aren’t hypotheticals—they’re lessons hard-earned from decades of experience, and I want you to learn from them, not repeat them. You’ll learn how to: Spot a sleeper opportunity disguised as a “tire-kicker.” Avoid the time-suck of clients who’ll never convert. Reframe your qualifying mindset to one that protects revenue and positions your business for sustainable growth. This isn’t about saying “no” faster—it’s about saying “yes” smarter. So let’s sharpen your lead-qualifying skills—because your future revenue depends on it. LuAnn Nigara’s Ah-Ha Moments: “Qualifying is not about shutting the door. It’s about asking the right questions so we can make an educated guess on whether we should open the door or not.” - LuAnn “I’m not going to sell you knock-off products here to save a few bucks, and now what? The home you come to for peace and recreation has broken blinds that need servicing every time you show up here?” - LuAnn “Don’t you ever qualify a person, in or out, based on how they look when they walk into your store. Treat every person like your next VIP client—because they just might be.” - LuAnn A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more!
April 14, 2025
Today With Leslie Excell: In this episode of A Well-Designed Business, LuAnn is joined by interior designer and entrepreneur Leslie Excell, founder of Excell Design + Co, for an honest, grounded, and inspiring conversation about building a business rooted in clarity, boundaries, and heart. Leslie shares the pivotal moments that helped her reshape her business—from learning to say “no” without guilt, to letting go of the comparison trap, to honoring her own definition of success. She opens up about the mindset shifts that allowed her to stop chasing every opportunity and start creating a business that supports her life, not just her bottom line. Whether you’re in a season of burnout, transition, or simply feeling called to realign with your core values, Leslie’s story will remind you that you are allowed to evolve—and that the most powerful business decisions often come from the quiet confidence of knowing yourself. What You’ll Learn: How to release clients, projects, and mindsets that don’t serve you Why your version of success doesn’t have to match anyone else’s The power of clarity and alignment in your pricing, process, and vision How to shift from reacting to leading—on your own terms More About Leslie Excell Leslie Excell, President of Excell In Design Group, embodies the perfect balance of passion, creativity, and an open heart. With a natural gift for adapting to new ideas and embracing fresh perspectives, Leslie leads her talented team to inspire and elevate the world-class designers they serve, creating a space where artistry and collaboration flow seamlessly. "Imagine a project where the designer and artisan are in total alignment” ✨ This guiding philosophy is at the core of everything they do. As a full-service drapery workroom to the trade, Excell In Design Group offers expert consultations, exquisite craftsmanship, and professional installation, all grounded in years of deep industry knowledge and a commitment to excellence. Connect with Leslie Excell Website Facebook Instagram A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows: WTFP #309: Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System WTFP #286: Julie Murphy: From Home Sewing to Million-Dollar Workroom WTFP #34: Nikki Greenwood: from Corporate to the Window Treatment Business WTFP #122: Jill Ballew: Her System for Chasing Post Installation Issues WTFP#276: Vita Vygovska: The Pain Points and “Watch Outs” When Working With an Interior Designer WTFP #268: Vita Vygovska: Empower Your Window Treatment Sales Force WTFP #262: Vita Vygovska: Understanding the Challenges of Working with New Designers in the Window Treatments Industry WTFP #261: Vita Vygovska: Production Workroom Vs Concierge Workroom WTFP #257: Vita Vygovska: Working With Designers: Process vs Service Vita's Tips in Ten - Entire Podcast Collection!
April 7, 2025
Today With LuAnn Nigara: Are you stuck speaking price while your dream clients are listening for value? In this episode of A Well-Designed Business, LuAnn gets real about how to elevate your messaging to match the elevated clientele you’re trying to attract. She walks you through the subtle yet powerful mindset and language shifts that can position you as the go-to expert for high-end window treatment projects—without ever having to “sell.” LuAnn dives into: The one perspective shift that will completely transform how you talk about your services. Why leading with budget talk is sabotaging your value. How to align your messaging with the emotional and lifestyle priorities of your ideal clients. This is a must-listen if you’re ready to stop being a commodity and start being a category of one. ✨ And if this resonates, check out Episode 897 with Fred Berns where we talk about defining your “Only”—the exact thing you do better than anyone else. It's the perfect companion to today’s insights. LuAnn Nigara’s Ah-Ha Moments: “The high-end client isn’t asking, ‘Can I afford this?’ They’re asking, ‘Is this worth my time, energy, and trust?’” - LuAnn “When you speak to someone’s lifestyle priorities, they stop looking at your price tag—and start looking at your expertise.” - LuAnn “You don’t have to justify your pricing when you’ve already proven your value.” - LuAnn “The moment you stop selling and start serving is the moment you attract the right clients.” - LuAnn “Price is a factor. But priority? That’s the decision-maker.” - LuAnn A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more! Exciting Windows! 21st Annual Conference – April 16th-18th in West Palm Beach, Florida! Other Shows: WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding
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