by 解数张杨
本节目聚焦品牌商业模式探讨。既会关注品牌本身，也会关注与品牌息息相关的上游供应链、渠道、营销环节。 主播张杨是解数咨询创始人，已服务400+消费品行业的客户，毕业于剑桥经济学，曾任职麦肯锡，从0到1创立年销超1亿元纸尿裤品牌。 关于解数咨询：专注于电商行业大数据挖掘及分析的调研机构。服务于消费品行业在电商领域全品类全平台品牌孵化、营销及管理。 想要更深入的了解我们？你可以在“解数咨询”公众号或视频号，“解数张杨”视频号，找到我们。
Language
🇨🇳
Publishing Since
4/25/2023
Email Addresses
1 available
Phone Numbers
0 available
March 25, 2025
<p><img src="https://image.xyzcdn.net/Foxu-vxhBVmpyzxkqAi67oDP_Rd_.png"/></p><p>欢迎收听本期播客！在母婴洗护市场竞争激烈、品牌层出不穷的当下，有一个品牌凭借精准的市场定位、强势的达人营销和爆款产品策略，在短时间内实现了<strong>年销10亿+，增速40%的惊人战绩，它就是贝德美</strong>。</p><p>本期节目，我们将深度解析<strong>贝德美如何在抖音母婴洗护赛道封神</strong>。从它的“分阶定制”产品理念，到<strong>蓝甘菊核心成分</strong>的精准营销，再到其高度依赖达人短视频+直播带货的策略，我们将拆解它的每一步关键打法，看看它如何在婴童用品市场杀出重围。</p><p>当然，快速崛起的同时，贝德美也面临着一些潜在风险，比如<strong>达人依赖过重、品牌心智塑造不足、未来增长的可持续性</strong>等问题。本期播客不仅带你了解它的成功密码，还将探讨它的挑战和未来方向，给所有母婴行业从业者和电商玩家带来启发。</p><p>🔹 <strong>贝德美如何打造抖音爆款？</strong></p><p>🔹 <strong>母婴品牌如何借力达人，实现销量暴涨？</strong></p><p>🔹 <strong>品牌如何在短视频电商时代抢占用户心智？</strong></p><p>如果你是母婴行业从业者、电商运营者，或者对短视频营销感兴趣，本期节目你一定不能错过！<strong>现在，戴上耳机，让我们一起揭秘贝德美的抖音制胜之道！</strong> 🎧</p><p>如果您想领取本期的完整版内容，可以扫码领取。</p><figure><img src="https://image.xyzcdn.net/FrkvIoRmV_R9SvbM-uwlpCFIp81T.png"/></figure><p>如果你也有想要探讨的品牌，可以添加小助理微信与我们联系:zhangyang202007</p><p>| 往期精彩节目：</p><p>媒体采访：<a href="https://www.xiaoyuzhoufm.com/episodes/646324037d934b8505a43fc4">国货美妆能否持续活下去</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64b7a01232fb5cf4c95d4556">618大促遇冷</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6512833c19dde7bf6a976004">“银发经济”下的生意机会</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6593c3399b1c24d1e00a6816">拼多多市值赶超阿里</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f01db5421188fe6ae4b013">品牌如何跨越周期（上）</a>/<a href="https://www.xiaoyuzhoufm.com/episodes/6602948b1519139e4fb003d5">（下）</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66276b38200abebe6eb5bd1c">欧舒丹如何逆势进攻？</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/666a512dc26e396a36674e19">揭秘短剧营销的底层逻辑</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66f3ef6969b6a485e8d9f9c0">母婴品牌如何打造超级单品</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67af2d9e606e5c59407a178f">AI赋能</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67d28739e924d4525a50f893">白牌是捷径还是陷阱？</a>、</p><p>品牌故事：<a href="https://www.xiaoyuzhoufm.com/episodes/65ae1060852be0e11c90aeee">华熙生物</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65ba18726a43241529dab195">麦富迪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65e6de42d15a20dbcab0ee3f">雅诗兰黛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/660a5bf21519139e4fe1c649">娃哈哈</a></p><p>解数闭门会分享：<a href="https://www.xiaoyuzhoufm.com/episodes/64472f0c94d78eb3f7573681">婴童行业分析</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/655c45749f440f54437e06e9">4大种草平台特征</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/656596d8c9e7cfe02529e93f">王小卤打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6577f3e53d5d24e9cb0a7e0a">2023美妆行业复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/658b95c46396a4645a31d3a3">品牌出海东南亚</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65c1bfebdde969cfdc6392f5">韩束吊打国际大牌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/661cfa2e5dae7932c69da90e">预制菜行业拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6704cf0181cdab3a937343f5">回顾珀莱雅的王者十年之路</a>、<a href="https://www.xiaoyuzhoufm.com/episode/6713d66b0d2f24f2895156e2">母婴王者babycare</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/671906c3db2cf82757719189">认养一头牛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6764fc7015a5fd520e25711f">毛戈平&YSL&彩棠及2024年彩妆复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6777670a15a5fd520eafa7b6">乌咔实验室</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/677e3cb2cda04ef4c147955a">极萌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6789f34d11635399132456a9">鲜朗</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67a595dbd74435e4a399f219">甄磨坊</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67ca58bee924d4525ada7210">鸭鸭羽绒服</a>、</p><p>线下论坛：<a href="https://www.xiaoyuzhoufm.com/episodes/662b55068a089719b7f23f8a">渠道创新赋能品牌增长</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6630b157f3ee6d4f8ac6bdc9">2024年美妆8大现象与消费者7大趋势</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/663deb93b5a7fb733e03510b">口服美容行业趋势探讨</a></p><p>深度访谈：<a href="https://www.xiaoyuzhoufm.com/episodes/64642fd67d934b8505b5eb57">数字化电商</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64702c066752b5f9de2b3c65">解酒药</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6476f3086752b5f9de9a1abf">新老消费品品牌危机</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6480205a5ed4bd1a4645d294">逮虾记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/648a9cb7e16019bcbcc245d1">小红书</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64afa8d56dab8896d1ee8492">京润珍珠</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64be2bd6d0844ea81263f819">尔木萄</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64c8c462b3f6c440a89680e7">知识付费行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64d05e1af50b650b282a283d">香氛赛道</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64dad92680c9ec4c5f4822b0">欧莱雅</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64e3313080c9ec4c5fde6f32">HeyBetter</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64ec530980c9ec4c5f7a10f3">别样泡泡</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64fee500e490c5dee5ef0a9c">绿豆</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6523a203ba2ed85c6df192e4">菜鸟和配方师</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/652e4bfbe05a7789815cef43">小壳</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6537445c48a62918d03a238f">寻荟记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f8f5fe6764957079266ab6">叮叮懒人菜</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/654069b63c0b0c6de424b31f">宠物行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6581323e991e2ee60801fda7">养老产业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65d415533af97665af0f5ebe">家用美容仪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/659f9390ed29175cc342f260">内容营销</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/672ad8f66c53cd405a449a12">照明届的特斯拉天空见</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67b82ad505a90dfd0dec5190">宠物行业24年复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67c032b1606e5c5940380cc3">AI技术在职场的应用</a>、</p>
March 18, 2025
<p><img src="https://image.xyzcdn.net/Foxu-vxhBVmpyzxkqAi67oDP_Rd_.png"/></p><p>在本期播客节目中，我们聚焦一个备受关注但又饱受争议的话题——<strong>白牌品牌的崛起与蜕变</strong>。在短视频电商和社交媒体营销的助推下，许多品牌从“无名小卒”迅速走红，甚至挑战传统大牌的市场地位。但白牌真的只是“低价”代名词吗？它们如何凭借精准的产品策略、极致的投流玩法以及高效的供应链，成为行业中的黑马？</p><p>本期节目，我们将拆解白牌品牌的核心逻辑，探讨它们如何在激烈的市场竞争中杀出重围，以及它们迈向品牌化的可能性。同时，我们也会聊聊国际大牌和成熟国货品牌如何看待这些新兴对手，它们是否真的构成威胁？如果你想了解短视频电商如何塑造品牌，或者你正考虑创业，这期节目将为你提供深度洞察。</p><p>欢迎收听，让我们一起揭开白牌品牌背后的商业密码！</p><p>如果你也有想要探讨的品牌，可以添加小助理微信与我们联系:zhangyang202007</p><p>| 往期精彩节目：</p><p>媒体采访：<a href="https://www.xiaoyuzhoufm.com/episodes/646324037d934b8505a43fc4">国货美妆能否持续活下去</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64b7a01232fb5cf4c95d4556">618大促遇冷</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6512833c19dde7bf6a976004">“银发经济”下的生意机会</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6593c3399b1c24d1e00a6816">拼多多市值赶超阿里</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f01db5421188fe6ae4b013">品牌如何跨越周期（上）</a>/<a href="https://www.xiaoyuzhoufm.com/episodes/6602948b1519139e4fb003d5">（下）</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66276b38200abebe6eb5bd1c">欧舒丹如何逆势进攻？</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/666a512dc26e396a36674e19">揭秘短剧营销的底层逻辑</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66f3ef6969b6a485e8d9f9c0">母婴品牌如何打造超级单品</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67af2d9e606e5c59407a178f">AI赋能</a></p><p>品牌故事：<a href="https://www.xiaoyuzhoufm.com/episodes/65ae1060852be0e11c90aeee">华熙生物</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65ba18726a43241529dab195">麦富迪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65e6de42d15a20dbcab0ee3f">雅诗兰黛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/660a5bf21519139e4fe1c649">娃哈哈</a></p><p>解数闭门会分享：<a href="https://www.xiaoyuzhoufm.com/episodes/64472f0c94d78eb3f7573681">婴童行业分析</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/655c45749f440f54437e06e9">4大种草平台特征</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/656596d8c9e7cfe02529e93f">王小卤打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6577f3e53d5d24e9cb0a7e0a">2023美妆行业复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/658b95c46396a4645a31d3a3">品牌出海东南亚</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65c1bfebdde969cfdc6392f5">韩束吊打国际大牌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/661cfa2e5dae7932c69da90e">预制菜行业拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6704cf0181cdab3a937343f5">回顾珀莱雅的王者十年之路</a>、<a href="https://www.xiaoyuzhoufm.com/episode/6713d66b0d2f24f2895156e2">母婴王者babycare</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/671906c3db2cf82757719189">认养一头牛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6764fc7015a5fd520e25711f">毛戈平&YSL&彩棠及2024年彩妆复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6777670a15a5fd520eafa7b6">乌咔实验室</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/677e3cb2cda04ef4c147955a">极萌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6789f34d11635399132456a9">鲜朗</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67a595dbd74435e4a399f219">甄磨坊</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67ca58bee924d4525ada7210">鸭鸭羽绒服</a>、</p><p>线下论坛：<a href="https://www.xiaoyuzhoufm.com/episodes/662b55068a089719b7f23f8a">渠道创新赋能品牌增长</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6630b157f3ee6d4f8ac6bdc9">2024年美妆8大现象与消费者7大趋势</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/663deb93b5a7fb733e03510b">口服美容行业趋势探讨</a></p><p>深度访谈：<a href="https://www.xiaoyuzhoufm.com/episodes/64642fd67d934b8505b5eb57">数字化电商</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64702c066752b5f9de2b3c65">解酒药</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6476f3086752b5f9de9a1abf">新老消费品品牌危机</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6480205a5ed4bd1a4645d294">逮虾记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/648a9cb7e16019bcbcc245d1">小红书</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64afa8d56dab8896d1ee8492">京润珍珠</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64be2bd6d0844ea81263f819">尔木萄</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64c8c462b3f6c440a89680e7">知识付费行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64d05e1af50b650b282a283d">香氛赛道</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64dad92680c9ec4c5f4822b0">欧莱雅</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64e3313080c9ec4c5fde6f32">HeyBetter</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64ec530980c9ec4c5f7a10f3">别样泡泡</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64fee500e490c5dee5ef0a9c">绿豆</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6523a203ba2ed85c6df192e4">菜鸟和配方师</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/652e4bfbe05a7789815cef43">小壳</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6537445c48a62918d03a238f">寻荟记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f8f5fe6764957079266ab6">叮叮懒人菜</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/654069b63c0b0c6de424b31f">宠物行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6581323e991e2ee60801fda7">养老产业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65d415533af97665af0f5ebe">家用美容仪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/659f9390ed29175cc342f260">内容营销</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/672ad8f66c53cd405a449a12">照明届的特斯拉天空见</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67b82ad505a90dfd0dec5190">宠物行业24年复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67c032b1606e5c5940380cc3">AI技术在职场的应用</a>、</p>
March 11, 2025
<p><img src="https://image.xyzcdn.net/Foxu-vxhBVmpyzxkqAi67oDP_Rd_.png"/></p><p>复盘2024年的抖音电商战场，<strong>鸭鸭羽绒服</strong>无疑是一匹“冷启动”的黑马——它不仅在激烈的市场竞争中杀出重围，更凭借<strong>明星效应、精准定价和直播打法</strong>，成功抢占了羽绒服赛道的C位。</p><p>面对<strong>千亿的羽绒服市场</strong>，鸭鸭如何在短短几个月内实现<strong>单月销量突破50亿</strong>？它为何能在<strong>价格上涨的大趋势下</strong>，反而吸引更多消费者？这不仅是对品牌运营的一次深度思考，也是对<strong>内容电商模式</strong>的一次绝佳拆解。</p><p>本期内容将深入剖析鸭鸭的“国民款+明星款”双线策略、如何通过<strong>明星代言+粉丝经济</strong>撬动市场，以及在<strong>抖音直播带货生态</strong>中找到突破点。希望这期内容，不仅能为羽绒服赛道提供有价值的借鉴，更能为所有渴望在抖音电商突围的品牌提供实战启示。</p><p>本期内容为张老师在案例大会第三期的线下分享内容，需要领取完整版的课件，可以添加微信:zhangyang202007</p><figure><img src="https://image.xyzcdn.net/Fo1dCU-L1wZkocp4cdborul9undZ.png"/></figure><p>| 往期精彩节目：</p><p>媒体采访：<a href="https://www.xiaoyuzhoufm.com/episodes/646324037d934b8505a43fc4">国货美妆能否持续活下去</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64b7a01232fb5cf4c95d4556">618大促遇冷</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6512833c19dde7bf6a976004">“银发经济”下的生意机会</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6593c3399b1c24d1e00a6816">拼多多市值赶超阿里</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f01db5421188fe6ae4b013">品牌如何跨越周期（上）</a>/<a href="https://www.xiaoyuzhoufm.com/episodes/6602948b1519139e4fb003d5">（下）</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66276b38200abebe6eb5bd1c">欧舒丹如何逆势进攻？</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/666a512dc26e396a36674e19">揭秘短剧营销的底层逻辑</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66f3ef6969b6a485e8d9f9c0">母婴品牌如何打造超级单品</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67af2d9e606e5c59407a178f">AI赋能</a></p><p>品牌故事：<a href="https://www.xiaoyuzhoufm.com/episodes/65ae1060852be0e11c90aeee">华熙生物</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65ba18726a43241529dab195">麦富迪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65e6de42d15a20dbcab0ee3f">雅诗兰黛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/660a5bf21519139e4fe1c649">娃哈哈</a></p><p>解数闭门会分享：<a href="https://www.xiaoyuzhoufm.com/episodes/64472f0c94d78eb3f7573681">婴童行业分析</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/655c45749f440f54437e06e9">4大种草平台特征</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/656596d8c9e7cfe02529e93f">王小卤打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6577f3e53d5d24e9cb0a7e0a">2023美妆行业复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/658b95c46396a4645a31d3a3">品牌出海东南亚</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65c1bfebdde969cfdc6392f5">韩束吊打国际大牌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/661cfa2e5dae7932c69da90e">预制菜行业拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6704cf0181cdab3a937343f5">回顾珀莱雅的王者十年之路</a>、<a href="https://www.xiaoyuzhoufm.com/episode/6713d66b0d2f24f2895156e2">母婴王者babycare</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/671906c3db2cf82757719189">认养一头牛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6764fc7015a5fd520e25711f">毛戈平&YSL&彩棠及2024年彩妆复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6777670a15a5fd520eafa7b6">乌咔实验室</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/677e3cb2cda04ef4c147955a">极萌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6789f34d11635399132456a9">鲜朗</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67a595dbd74435e4a399f219">甄磨坊</a></p><p>线下论坛：<a href="https://www.xiaoyuzhoufm.com/episodes/662b55068a089719b7f23f8a">渠道创新赋能品牌增长</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6630b157f3ee6d4f8ac6bdc9">2024年美妆8大现象与消费者7大趋势</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/663deb93b5a7fb733e03510b">口服美容行业趋势探讨</a></p><p>深度访谈：<a href="https://www.xiaoyuzhoufm.com/episodes/64642fd67d934b8505b5eb57">数字化电商</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64702c066752b5f9de2b3c65">解酒药</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6476f3086752b5f9de9a1abf">新老消费品品牌危机</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6480205a5ed4bd1a4645d294">逮虾记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/648a9cb7e16019bcbcc245d1">小红书</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64afa8d56dab8896d1ee8492">京润珍珠</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64be2bd6d0844ea81263f819">尔木萄</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64c8c462b3f6c440a89680e7">知识付费行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64d05e1af50b650b282a283d">香氛赛道</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64dad92680c9ec4c5f4822b0">欧莱雅</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64e3313080c9ec4c5fde6f32">HeyBetter</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64ec530980c9ec4c5f7a10f3">别样泡泡</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64fee500e490c5dee5ef0a9c">绿豆</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6523a203ba2ed85c6df192e4">菜鸟和配方师</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/652e4bfbe05a7789815cef43">小壳</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6537445c48a62918d03a238f">寻荟记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f8f5fe6764957079266ab6">叮叮懒人菜</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/654069b63c0b0c6de424b31f">宠物行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6581323e991e2ee60801fda7">养老产业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65d415533af97665af0f5ebe">家用美容仪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/659f9390ed29175cc342f260">内容营销</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/672ad8f66c53cd405a449a12">照明届的特斯拉天空见</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67b82ad505a90dfd0dec5190">宠物行业24年复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67c032b1606e5c5940380cc3">AI技术在职场的应用</a>、</p>
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