by chrisbuckler123
This short form, digestible podcast is for estate agents / letting agents that want to improve who they are and what they do. Chris Buckler interviews some of the top agents in the country to find out and share the systems, models, tips and tricks that have led them to their unfair share. Chris's goal is that any agent listening can immediately implement these into their business. Estate Agency Mastery will give you the knowledge, tools and motivation to achieve more, earn more and ultimately, become a more profitable agent whilst raising the service offering of agents here in the UK.
Language
🇺🇲
Publishing Since
2/5/2024
Email Addresses
0 available
Phone Numbers
0 available
April 15, 2025
<p>In this episode, Chris Buckler welcomes the renowned Stephen Brown to discuss the critical importance of building and nurturing a robust database in the estate agency business. They dive into practical strategies for new and established agents, emphasising the value of personal connections, targeted communication, and consistent engagement. Stephen shares actionable tips for growing your database, maximising referrals, and turning clients into lifelong advocates.</p><p><br></p><p>The Importance of a Database: Moving beyond the "spray and pray" approach of general canvassing. Building genuine relationships with potential clients.Positioning yourself as the go-to agent when clients are ready to transact.Growing Your Database as a New Agent:Leveraging your existing personal network. Asking for referrals using targeted questions ("Who in your world..."). Providing valuable local market insights.Using disruptive questions to encourage engagement.Effective Communication Strategies:Personalising interactions and avoiding generic approaches. Providing value beyond property listings (local events, business recommendations).Utilizing contact cards and follow-up messages.Sending birthday messages.</p><p>Database Management and Tagging: Categorising contacts for targeted communication.Scheduling regular engagement activities.Focusing on creating "raving fans."Providing a stay in touch policy for past buyers.Maximising Referrals and Client Loyalty: Asking for referrals using specific questions ("Who of your neighbors...").Staying in touch with past clients and celebrating anniversaries.Providing exceptional customer service to create lifelong clients. Avoiding Common Communication Mistakes: Generic valuation requests.Failing to capture contact information. Asking generic questions instead of engaging in meaningful conversation.Not scheduling time for lead generation. Prioritise building and nurturing your database.Ask targeted questions to generate referrals. Provide valuable local market insights and community information.Personalize your communication and focus on building relationships. Schedule time for lead generation and database management.Always make "one more call". Treat every client as a client for life.</p><p><br></p><p>Resources: Stephen J Brown Consultancy (Google, LinkedIn, Facebook, YouTube)Instagram: @StephenBrown54 Jeb Blount - Fanatical Prospecting. Tom Ferry.John McGrath. Con Kollias. </p><p><br></p><p>Call to Action:</p><p><br></p><p>Implement the strategies discussed to grow your database and enhance client relationships.Follow Stephen Brown and the recommended industry leaders for more insights.Share this episode with fellow estate agents seeking to improve their business.In this episode, Chris Buckler welcomes the renowned Stephen Brown to discuss the critical importance of building and nurturing a robust database in the estate agency business. They dive into practical strategies for new and established agents, emphasizing the value of personal connections, targeted communication, and consistent engagement. Stephen shares actionable tips for growing your database, maximising referrals, and turning clients into lifelong advocates.<br></p>
April 9, 2025
<p>In this episode, Chris is joined by the legendary Sam Ashdown—a powerhouse when it comes to direct mail strategy for estate agents. Whether you're in Birmingham, Belfast, or Bognor Regis, if you're unsure where to start with direct mail or struggling to make it work, Sam delivers a masterclass in consistency, clarity, and copywriting that converts.Expect practical advice, juicy anecdotes, and a few mic-drop moments. What You’ll Learn:- 🎯 Where to start with direct mail Hint: define your goal first!- 📬 The difference between high-value campaigns and mass-market mailings- 🧠 How to get team buy-in using Sam’s Lead Generation Planner- 📝 The *pillar letters* you should always be sending: - On the market letters - monthly, not trigger-based - Not on the market market update letters - quarterly - Withdrawn/Try Again emotional storytelling letters - Plus: buyer waiting, just listed, and valuation-in-your-street letters - 💌 Envelope secrets that dramatically boost open rates - DL size, blue pen, handwritten, stamp not franked- 📏 How to write like a pro: The "Box 5" envelope method- 💡 Why simplicity and consistency *always beat* flashy or complicated campaignsSam’s Top 5 Mistakes Agents Make with Direct Mail:1. Talking about themselves in the letter 2. Believing generic leaflets still work 3. Inconsistency in sending mail 4. Sounding too corporate - ditch the "we" and formal tone 5. Cutting costs with franking - it’s killing your open rateThe Gold Is in the Story:Sam’s winning “Try Again” letter format uses real, emotional stories to relate to withdrawn vendors without telling them how they should feel.Free Resources & Templates:Sam is sharing a treasure trove of goodies mentioned in this episode, including:- Envelope-writing guide - Direct mail planner - Letter templates - Possibly a video walk-through📥 Grab everything here: https://ajmastermind.co.uk/eam 🔁 Key Takeaway:A consistent rubbish letter beats an inconsistent great one—but aim for both: great and consistent.</p>
March 20, 2025
<p>In this episode of Estate Agency Mastery, we tackle one of the most debated topics in the industry: door knocking. Love it or hate it, door knocking can be a powerful tool for generating leads—if done correctly. Joining us today is a lead generation guru who has pioneered the Frozen Pea Method, a unique approach to warming up cold conversations and winning listings.</p><p><br></p><p>What We Cover:</p><p><br></p><p>- Why Most Agents Avoid Door Knocking – Overcoming the fear of rejection and understanding the psychology behind it.</p><p>- Mindset and Confidence– How to shift your perspective to embrace the challenge.</p><p>- The Drive to Five Initiative – Why securing your first five listings changes everything.</p><p>- Winning Opening Lines – Scripts that work to engage homeowners and break the ice.</p><p>- Targeting the Right Homes – Expired listings, withdrawn stock, and stale properties—how to turn these into new opportunities.</p><p>- The Frozen Pea Method – A creative approach that builds trust and positions you as the go-to agent.</p><p>- The Power of Consistency – How showing up regularly can make vendors feel obligated to engage with you.</p><p>- Unconventional Strategies – Burnt letter envelopes, eye-catching stamps, and other attention-grabbing techniques.</p><p>- Building Local Authority – How becoming a market expert sets you apart from the competition.</p><p><br></p><p>Key Takeaways:</p><p><br></p><p>✅ Fear of rejection is just an illusion—every “no” gets you closer to a “yes.”</p><p>✅ People don’t like admitting they made a wrong choice—frame your conversations wisely.</p><p>✅ A well-crafted opening line can make all the difference.</p><p>✅ Consistency and persistence are key to winning business.</p><p>✅ Creative marketing strategies, like the Frozen Pea Method, can open doors (literally!).</p><p>✅ Local property knowledge is your secret weapon—talk about what matters to your audience.</p><p><br></p><p><br></p>
Ian Storey, David Warburton and James Kendall
Stephen Brown
Simon Gates
Sam Hunter, Mark Worrall and Ian Macbeth
John Savage
Sam Ashdown & Phil Jones
Property-Porn Stars
Ben Madden - Agents MVMT
Baldock Brother’s
Katie Griffin and Martyn Baum
The Estate Agent Consultancy
Iceberg Digital
Christopher Watkin
Russell Jervis & Russell Quirk
John McGrath, Tom Panos & Troy Malcolm
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.