by Sam Ashdown & Phil Jones
<p>Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk</p>
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🇺🇲
Publishing Since
5/25/2021
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April 17, 2025
In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception? Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored r...
April 10, 2025
In this episode, we address one of the least exciting yet critically essential topics in the property sector - Anti-Money Laundering (AML). Phil highlights the steps estate agency owners should take to ensure compliance and avoid hefty fines, which can range from £1,500 to as much as £52,000! Find out the common pitfalls and the solutions that can prevent financial penalties, including regular training, and risk analyses which are necessary for protecting your agency’s future. Lea...
April 3, 2025
Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week! No topic is off limits as Molly talks about how Phil running an estate agency impacts their family life! How has Phil balanced his professional ambitions with family responsibilities, and how does entrepreneurship ripple through their personal lives. Molly shares the sacrifices that come with being married to an estate agency ...
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