by Josh Hadley
Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping & logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking & optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills
Language
🇺🇲
Publishing Since
10/7/2022
Email Addresses
1 available
Phone Numbers
0 available
April 15, 2025
Josh Hadley interviews Pat Yates, a seasoned entrepreneur and M&A advisor at Quiet Light Brokerage, about leveraging Shark Tank exposure, networking, and navigating the current e-commerce landscape.
April 8, 2025
<p></p><p>Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.</p><p><strong>Highlight Bullets</strong></p><p>> Here’s a glimpse of what you would learn…. </p><ul><li>Future of affiliate marketing in e-commerce</li><li>Strategies for brands to engage effectively with publishers</li><li>Importance of agency partnerships in affiliate marketing</li><li>Navigating relationships with publishers and overcoming competition</li><li>Performance metrics and benchmarks for affiliate marketing success</li><li>Recommended agencies for affiliate marketing support</li><li>Blending direct-to-consumer (DTC) and Amazon strategies</li><li>Importance of personalized outreach and tailored communication</li><li>Leveraging micro-influencers and niche creators for brand visibility</li><li>Continuous testing and adaptation of marketing strategies</li></ul><p>In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.</p><p><br></p><p>Here are the 3 action items that Josh identified from this episode:</p><p>1. Leverage Agencies to Enhance Reach</p><p>Partner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.</p><p>Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.</p><p>2. Personalize and Strengthen Publisher Relationships</p><p>Tailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.</p><p>Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.</p><p>3. Adopt a Dual Amazon-DTC Strategy</p><p>Blend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.</p><p>Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.</p><p><br></p><p><strong><br>Resources mentioned in this episode:</strong></p><ul><li><a href="https://www.linkedin.com/in/joshhadley/">Josh Hadley on LinkedIn</a></li><li><a href="https://ecommbreakthrough.com/">eComm Breakthrough Consulting</a></li><li><a href="https://ecommbreakthrough.com/podcast/">eComm Breakthrough Podcast</a></li><li>Email Josh Hadley: <a href="mailto:[email protected]">[email protected]</a></li><li><a href="https://levanta.io/?fpr=ecommerce-breakthrough">Levanta</a></li><li><a href="https://www.archeraffiliates.com/?referrer=HadleyDesigns">Archer Affiliates</a></li><li>Dreamday on <a href="https://www.linkedin.com/company/dreamdayla">LinkedIn</a></li><li>JLS PR on <a href="https://www.linkedin.com/company/jls-pr">LinkedIn</a></li><li><a href="https://blossompm.agency/">Blossom PM</a></li><li>Comscore on <a href="https://www.linkedin.com/company/comscore">LinkedIn</a></li><li><a href="https://impact.com/partners/affiliate-partners/">Impact</a></li><li><a href="https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjLxcmg4uKJAxWjCXsHHSR4LUwYABAAGgJ0bQ&co=1&ase=2&gclid=Cj0KCQiAouG5BhDBARIsAOc08RTe7_m_IwP_HFW2s0SRkX4KgOXUh-9UyQkr-jnEDj_WyaGiRKNK6jsaAo7ZEALw_wcB&ohost=www.google.com&cid=CAESVeD2_U_kSRJaTxYw6n_pUIa2YIc070CBnxkUafhEusX0Dh4r4g4e-wQA2TQMkc3vM7E7Sw_onIkW3s1BIxNbb-sdrG1BvFI4R4rRzsrzRe9CUEbkn9E&sig=AOD64_3aebbrCiTFpAU-89tCBVB2bXt0qw&q&nis=4&adurl&ved=2ahUKEwi9pcSg4uKJAxXzrlYBHTkAN78Q0Qx6BAgVEAE">TikTok Shop</a></li><li>Dark Matter by Blake Crouch on <a href="https://www.amazon.com/Dark-Matter-Novel-Blake-Crouch/dp/1101904240">Amazon</a></li><li><a href="https://chat.openai.com/">ChatGPT</a></li></ul><p>Special Mention(s):</p><ul><li><a href="https://www.linkedin.com/in/adamrunquist/">Adam “Heist” Runquist on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/kevin-king-amazon/">Kevin King on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/michaelegerber/">Michael E. Gerber on LinkedIn</a></li></ul><p>Related Episode(s):</p><ul><li><a href="https://ecommbreakthrough.com/cracking-the-amazon-code-learn-from-adam-heists-brand-scaling-secrets/">“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast</a></li><li><a href="https://ecommbreakthrough.com/kevin-kings-wicked-smart-tips-for-building-an-audience-of-raving-fans/">“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast</a></li><li><a href="https://ecommbreakthrough.com/unlocking-entrepreneurial-greatness-insider-secrets-with-e-myth-author-michael-gerber/">“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast</a></li></ul><p><strong>Episode Sponsor<br></strong><br></p><p>This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. </p><p><br></p><p>I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.</p><p><br></p><p>I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.</p><p><br></p><p>If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to <a href="http://www.ecommbreakthrough.com">www.EcommBreakthrough.com</a> (that’s Ecomm with two M’s) to learn more.</p><p><br><strong>Transcript Area<br></strong><br></p><p>Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...</p>
April 1, 2025
<p><br></p><p></p><p>Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.</p><p><br></p><p><strong>Highlight Bullets</strong></p><p>> Here’s a glimpse of what you would learn…. </p><ul><li>Importance of social commerce in the evolving e-commerce landscape.</li><li>Strategies for leveraging creator marketing on platforms like TikTok Shop.</li><li>The role of user-generated content (UGC) in driving consumer trust and engagement.</li><li>Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.</li><li>The significance of thorough trend analysis and understanding audience demographics in creator outreach.</li><li>Best practices for crafting effective outreach messages to creators.</li><li>The iterative process of testing content styles and analyzing performance metrics on TikTok.</li><li>The impact of commission strategies on creator collaborations and sales performance.</li><li>The necessity of establishing social proof and initial sales data before engaging creators.</li><li>Insights on navigating the creator landscape, including the value of collaborating with smaller creators.</li></ul><p>In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.</p><p>Here are the 3 action items that Josh identified from this episode:</p><ol><li>Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy. </li><li>Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators. </li><li>Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.<p></p></li></ol><p><strong>Resources mentioned in this episode:<br></strong>Here are the mentions with timestamps arranged by topic:</p><ul><li><a href="http://ecommbreakthrough.com/">Ecomm Breakthrough</a></li><li><a href="https://www.amazon.com/">Amazon</a></li><li><a href="https://levanta.io/?fpr=ecommerce-breakthrough">Levanta</a></li><li><a href="http://impact.com">Impact.com</a></li><li><a href="https://www.rakuten.com/">Rakuten</a></li><li><a href="https://aspireapp.com/">Aspire</a></li><li><a href="https://www.creatoriq.com/">Creator IQ</a></li><li><a href="https://sell.amazon.com/tools/a-content">Amazon A+ Content</a></li><li><a href="https://mymagichealer.com/?srsltid=AfmBOorFVREUoTgkz1NLQHUGaFTtfUHohvKDjBeMj-68vd5XY2i6Cjkg">My Magic Healer</a></li><li><a href="http://euka.ai/?ref=josh">Euka.ai</a></li><li><a href="https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjAloHGj6mMAxUDqWYCHRKDO8MYABAAGgJzbQ&co=1&gclid=Cj0KCQjwy46_BhDOARIsAIvmcwO4pzb2Vpmmz_gWi4z1DKAI5RhJPdJRghm6Ceh-B-3SKKHsvAwW6pAaAlN8EALw_wcB&ohost=www.google.com&cid=CAESVuD2xgppYMnyVQn4sUb37coFVjnTcAP1jDtSXM7Y0VllFOBCnKUNCBUxBwfGFau2jJkNvHp0hAqSyH0Ga7wJMJeetF0wewpzoCc9f4pzY-aKc_Qj154w&sig=AOD64_2aKMDbWHWJf78Npi6DMP8EGmKPCA&q&adurl&ved=2ahUKEwipyfzFj6mMAxUB3jgGHd29FscQ0Qx6BAgLEAE">TikTok Shop</a></li><li><a href="https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi2gvPJj6mMAxULo2YCHWJ5LV0YABAAGgJzbQ&ae=2&aspm=1&co=1&ase=5&gclid=Cj0KCQjwy46_BhDOARIsAIvmcwM-oLnk_1euuMIp6jDNdfZRu6tF3_s_Z7WBxBxOxT7WEQnrfF5q_q8aAh0PEALw_wcB&ohost=www.google.com&cid=CAESVuD2wWeREGtNt8kvOI8wedTJJR2gTdWt8ypzzkVl4mC00rXTFzSF-hnTRdDmznktoDp6IdDvUqQhOC8SXBHhpRubTuOApnY3i97L6YG5XSeRYgj5ThZh&sig=AOD64_0qwwRRWj6vurCcKpX6Gqykg15wAA&q&adurl&ved=2ahUKEwjVp-7Jj6mMAxVM4zgGHSrMCHIQ0Qx6BAgJEAE">Kalodata Insights</a></li><li><a href="http://linkedin.com">LinkedIn</a></li><li><a href="https://www.linkedin.com/in/darren-saul-amz-wm?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app">Darin Saul</a></li><li><a href="https://www.amazon.com/Six-Thinking-Hats-Edward-Bono/dp/0316178314">Six Thinking Hats</a></li><li><a href="https://chatgpt.com/">ChatGPT</a></li></ul><p>Special Mention(s):</p><ul><li><a href="https://www.linkedin.com/in/adamrunquist/">Adam “Heist” Runquist on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/kevin-king-amazon/">Kevin King on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/michaelegerber/">Michael E. Gerber on LinkedIn</a></li></ul><p>Related Episode(s):</p><ul><li><a href="https://ecommbreakthrough.com/cracking-the-amazon-code-learn-from-adam-heists-brand-scaling-secrets/">“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast</a></li><li><a href="https://ecommbreakthrough.com/kevin-kings-wicked-smart-tips-for-building-an-audience-of-raving-fans/">“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast</a></li><li><a href="https://ecommbreakthrough.com/unlocking-entrepreneurial-greatness-insider-secrets-with-e-myth-author-michael-gerber/">“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast</a></li></ul><p><strong><br>Episode Sponsor</strong></p><p>This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. </p><p>I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.</p><p>I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.</p><p>If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to <a href="http://www.ecommbreakthrough.com">www.EcommBreakthrough.com</a> (that’s Ecomm with two M’s) to learn more.</p><p><br><strong>Transcript Area<br></strong><br></p><p>Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm...</p>
Helium 10
Kevin King
Norman Farrar
Danny McMillan
Nik Sharma
Capitalism.com
Tier 11
iHeartPodcasts
Hubspot Media
The PPC Den
Leila Hormozi
SmartScout
Alex Hormozi
Codie Sanchez
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.