by Fiona Margo
<p>Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017. <br><br>The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!<br><br>https://www.fionamargo.com</p>
Language
🇺🇲
Publishing Since
1/2/2023
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April 21, 2025
The Family Photographer Marketing Membership is open! We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. • Offering early access or booking incentives for spring when clients book fall sessions • Creating a seasonal client flow with year-round documentation packages • Collaborating with local seasonal businesses like flower farms and boutiques • Consistently talking about spring in yo...
April 16, 2025
Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall. • The reality is that spring sessions don't naturally attract client interest the way fall family sessions do • Photographers who succeed with spring have spent years building that seasonal association with their client base • Many successful spring photographers focus on motherhood sessions which ...
April 9, 2025
Fiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work. • Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals • Many photographers on pedestals are using model families to create conten...
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