by Philadelphia Floral Guild
An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.
Language
🇺🇲
Publishing Since
1/15/2024
Email Addresses
1 available
Phone Numbers
0 available
April 9, 2025
<p class="MsoNormal">Today we are hearing the story of how Jessica Cummings built her floral event business, <a href= "https://www.instagram.com/wearewildflowers/" target="_blank" rel= "noopener"><strong>We Are Wildflowers</strong></a>. Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of floral freelancing friends. The We Are Wildflowers crew is committed to sustainable floristry that highlights locally-grown stems and uses zero floral foam. Lots of great tips for event design workflow in this episode! Jess is also a musician and finds being in a band (<a href="https://www.instagram.com/boozewa/" target="_blank" rel="noopener">Boozewa</a>) a great way to release stress from flowers and recharge her creativity. </p> <p class="MsoNormal"> </p> <p class="MsoNormal">This podcast is brought to you by the <strong><a href="https://philadelphiafloralguild.com/" target= "_blank" rel="noopener">Philadelphia Floral Guild</a></strong>, a collective of flower farms in the mid-Atlantic region selling together to florist and other wholesale buyers. We help you elevate your design work and manifest a better tomorrow with locally-grown stems. Visit <a href= "http://www.philadelphiafloralguild.com/">philadelphiafloralguild.com</a> to learn more and follow us on Instagram <a href= "https://www.instagram.com/phillyfloralguild/" target="_blank" rel= "noopener">@phillyfloralguild</a> for regular inspiration. </p> <p class="MsoNormal"><a href= "https://view.flodesk.com/pages/62d86966d37f6d2886c5f47b" target= "_blank" rel="noopener">Sign up for our newsletter</a> to stay up to date on what's in season, tips and tricks for design, and the latest episodes. </p> <p class="MsoNormal">Not near Philadelphia but would like to source local flowers for your business? Check out <a href= "https://localflowers.org/" target="_blank" rel= "noopener">localflowers.org</a> and <a href= "https://www.rootedfarmers.com/" target="_blank" rel= "noopener">rootedfarmers.com</a> to find a flower farm near you. </p> <div class= "elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad4ef6d" data-id="ad4ef6d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class= "elementor-element elementor-element-96bccba elementor-widget elementor-widget-heading" data-id="96bccba" data-element_type="widget" data-widget_type= "heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">What Can Locally Grown Stems Do For Your Floral Business?</h4> </div> </div> <div class= "elementor-element elementor-element-9b8c4ff elementor-widget elementor-widget-text-editor" data-id="9b8c4ff" data-element_type="widget" data-widget_type= "text-editor.default"> <div class="elementor-widget-container"> <p>Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration.</p> <p>Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything!</p> <p>Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler.</p> <p>More Inspiration: Designing with the seasons sparks creativity. No two weeks are the same. </p> <p>More Community: Workign with local growers is a very personal connection. You'll grow your community every time you buy local. </p> </div> </div> </div> </div>
February 21, 2025
<p class="MsoNormal">Attention Florists!</p> <p class="MsoNormal">We’re back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems.<span style="mso-spacerun: yes;"> </span> Unlike events, retail is all about building a relationship that lasts for life.<span style="mso-spacerun: yes;"> </span> A handful of dedicated customers evangelizing about how awesome your business are what you need.<span style= "mso-spacerun: yes;"> </span> Not droves of social media followers.<span style="mso-spacerun: yes;"> </span></p> <p>Guest <a href="https://www.instagram.com/ellenfrostflowers" target="_blank" rel="noopener">Ellen Frost</a>, owner of <a href="http://www.locoflo.com/">Local Color Flowers</a> in Baltimore, has a <a href= "https://www.youtube.com/@ellenfrostflowers" target="_blank" rel= "noopener">YouTube channel</a> and a <a href= "https://www.ellenfrost.com/" target="_blank" rel= "noopener">valuable weekly education email</a>. Check them out!</p> <p>This podcast is brought to you by the <a href= "https://philadelphiafloralguild.com/" target="_blank" rel= "noopener">Philadelphia Floral Guild</a>, where we're building community around sustainable local flowers. If you're a florist in the Philadelphia area, we'd love to have you shop with us! <a href= "https://philadelphiafloralguild.com/shop-now/" target="_blank" rel="noopener">Click here to learn how</a>. </p> <p><a href= "https://view.flodesk.com/pages/62d86966d37f6d2886c5f47b" target= "_blank" rel="noopener"><strong>Sign up for PFG's newsletter to get regular updates about what's in season</strong></a>. </p> <p>Not a Philadelphia area florist? Look for flower farms near you on the <a href="https://www.rootedfarmers.com/" target= "_blank" rel="noopener">Rooted Farmers</a> website or through <a href="https://localflowers.org/" target="_blank" rel="noopener">localflowers.org</a>. </p> <p><strong>Why use local flowers?</strong> In addition to give your shop or studio a unique value proposition that will galvanize and inspire your customer base, local stems mean: </p> <ul> <li>Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration.<br /> <br /></li> <li>Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything!</li> <li>Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler.</li> <li> <p>Less Carbon Burned: Imported flowers in the US typically travel 2,500 or more miles in refrigerated planes, trucks and boats to reach you.</p> </li> </ul>
January 26, 2025
<p><a href="https://www.instagram.com/ellenfrostflowers" target= "_blank" rel="noopener">Ellen Frost</a>, owner of <a href= "http://www.locoflo.com/">Local Color Flowers</a> in Baltimore, joins host Jennie Love for a lively chat about how to "sell local". As a florist working exclusively with locally grown stems for the past 17 years, Ellen has valuable insights into how to find the right customers and get their buy-in. </p> <p>In this episode, the conversation is focused on selling local to event clients, namely weddings and corporate. Come back again soon to listen to the next episode coming out, which will be about how to sell local to retail customers. </p> <p>Ellen and Jennie both teach online courses that may be valuable to your floral business. Here is <a href= "https://thegardenersworkshop.com/product/preparing-to-sell-to-florists/" target="_blank" rel="noopener">a link to Ellen's course</a> and here is <a href= "https://lovenfreshflowers.com/online-courses/" target="_blank" rel="noopener">a link to Jennie's courses</a>. </p> <p>Ellen also has a <a href= "https://www.youtube.com/@ellenfrostflowers" target="_blank" rel= "noopener">YouTube channel</a> and a <a href= "https://www.ellenfrost.com/" target="_blank" rel= "noopener">valuable weekly education email</a>. </p> <p>This podcast is brought to you by the <a href= "https://philadelphiafloralguild.com/" target="_blank" rel= "noopener">Philadelphia Floral Guild</a>, where we're building community around sustainable local flowers. If you're a florist in the Philadelphia area, we'd love to have you shop with us! <a href= "https://philadelphiafloralguild.com/shop-now/" target="_blank" rel="noopener">Click here to learn how</a>. </p> <p><a href= "https://view.flodesk.com/pages/62d86966d37f6d2886c5f47b" target= "_blank" rel="noopener"><strong>Sign up for our newsletter to get regular updates about what's in season</strong></a>. </p> <p>Not a Philadelphia area florist? Look for flower farms near you on the <a href="https://www.rootedfarmers.com/" target= "_blank" rel="noopener">Rooted Farmers</a> website or through <a href="https://localflowers.org/" target="_blank" rel="noopener">localflowers.org</a>. </p> <p><strong>Why use local stems?</strong> In addition to give your shop or studio a unique value proposition that will galvanize and inspire your customer base, local stems mean: </p> <ul> <li>Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration.<br /> <br /></li> <li>Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything!</li> <li>Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler.</li> <li> <p>Less Carbon Burned: Imported flowers in the US typically travel 2,500 or more miles in refrigerated planes, trucks and boats to reach you.</p> </li> </ul>
Scott Shepherd, Host and Flower Educator
Shannon Allen and Lyndsay Biehl
Lisa Mason Ziegler
Lisa Mason Ziegler & Layne Angelo
Jennifer Gulizia
Roz Chandler
Debra Prinzing
Jenny Marks
Andrew Mefferd, Katie Kulla, April Parms Jones
Liz Fiedler
Amy McGee
Team Flower
Michael Hobbes & Peter Shamshiri
Jeni Becht
audiochuck
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.