by Ramli John
Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.
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🇺🇲
Publishing Since
1/21/2023
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June 6, 2024
<p>Ian Faison, Founder of Caspian Studios, shares his serialized content framework.</p><p><strong>🎉 About Ian Faison</strong></p><p>Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.</p><p><br><strong>🔖 Video Chapters<br></strong>00:00 Ian Faison's serialized content framework<br>03:55 Create serialized content, build audiences, take cues.<br>09:39 Podcasting is intimate; technology aids its success.<br>11:01 Tailor content for audience, go the extra mile.<br>15:30 People crave mystery, humor, and connection in stories.<br>20:01 Pitched story, secured A-list talent, perfect synergy.<br>21:07 Highlighting mistreatment of employees in company storytelling.<br>27:15 Creativity and clarity are essential for marketing.<br>28:23 AI can help with serialized content framework.<br>33:17 Developers' show created from authentic nostalgia.<br>36:48 Farming is their passion and means everything.<br>39:06 West Point connections opened doors for success.<br>42:42 Support, help, connect with others for success.<br>45:39 Check out castbeanstudios.com for exciting murderverse shows.<br>47:07 Subscribe to Marketing Powerups for actionable insights.</p><p><strong>✨ Useful links</strong></p><ul><li>👨🏽💻 <a href="https://www.caspianstudios.com/">Caspian Studios website</a></li><li>🔗 <a href="https://www.linkedin.com/in/ianfaison/">Ian Faison on LinkedIn</a></li><li><a href="https://www.caspianstudios.com/caspian-podcasts/murder-in-hr">Murder in HR Podcast Show</a></li><li><a href="https://www.caspianstudios.com/caspian-podcasts/the-hacker-chronicles">The Hacker Chronicles Show</a></li></ul>
May 12, 2024
<p>Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.</p>
April 21, 2024
<p>Vassilena Valchanov shares her brand messaging framework template.<br><strong><br>🎉 About Vassilena Valchanov</strong></p><p><br>Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.</p><p><strong><br>🕰️ Timestamps and transcript</strong></p><ul><li>00:00 Brand and product messaging bridges positioning and copywriting.</li><li>04:37 Focus on content first, then refining language.</li><li>08:53 Understanding customer needs essential for successful product.</li><li>12:56 Client vision integrated with customer feedback strategy.</li><li>14:48 Trend in conversational marketing and customer confusion.</li><li>17:36 Evaluate alternatives to direct competitors, consider existing options.</li><li>22:35 Messaging emphasizes pricing structure, value for customers.</li><li>26:12 Building a network crucial for personal growth.</li><li>27:29 Link learning to action; community key.</li><li>30:49 Subscribe to Marketing Powerups for actionable takeaways.</li></ul><p><strong><br>✨ Useful links</strong></p><ul><li>Vassilena's website: <a href="https://valchanova.me/">https://valchanova.me/</a></li><li>Her newsletter: <a href="https://valchanova.me/newsletter/">https://valchanova.me/newsletter/</a></li><li>The brand messaging framework template: <a href="https://valchanova.me/brand-messaging-framework-template/">https://valchanova.me/brand-messaging-framework-template/</a></li><li>Vassilena on LinkedIn: <a href="https://www.linkedin.com/in/vasvalch/">https://www.linkedin.com/in/vasvalch/</a></li></ul>
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