by Weston Zimmerman
The Cost of Doing Business Podcast is here to help business owners find the path to profitability. We look beyond the glamour and glitz of the Instagram highlight reel by digging into the behind-the-scenes work necessary to achieve our goals. Your host, Weston Zimmerman, is the co-founder of SynkedUP. This award-winning landscape business management software is making a real difference for owners looking for a budgeting and overhead recovery tool and helps with estimating and job costing.
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Publishing Since
7/25/2022
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April 14, 2025
<p data-renderer-start-pos="67">AJ Wanders from Monolith Artscapes shares what it really looked like to go from self-doubt to confidence in the early days of running his business. As a two-man crew, AJ talks about why he chose to invest in SynkedUP right out of the gate, and how that decision helped him win back his evenings, quote jobs faster, and make decisions with clarity instead of guesswork.</p> <p data-renderer-start-pos="67">He opens up about leaving the comfort of a steady paycheck, navigating mindset struggles, and how knowing his numbers gave him the freedom to put family first.</p> <p data-renderer-start-pos="67">If you’ve ever thought you’re too small for systems or felt the weight of trying to do it all 👉 this one’s for you.</p> <p data-renderer-start-pos="719">Give AJ a follow <a class= "css-1rn59kg" title="https://www.instagram.com/monolithartscapes/" href="https://www.instagram.com/monolithartscapes/" data-testid= "link-with-safety" data-renderer-mark= "true">@monolithartscapes</a> on Instagram</p> <p>If you're interested in learning more about SynkedUP, check us out: </p> <p><a href="https://synkedup.com/">SynkedUP</a> - Landscape Business Management Software <a href= "https://synkedup.com/">https://synkedup.com/</a></p> <p>Follow us on Instagram: <a href= "https://www.instagram.com/synkedup/">@SynkedUP</a></p>
March 31, 2025
<p data-renderer-start-pos="69">In this episode, I sit down with my longtime friend and fellow pond builder Joey Genovese from Genoscape Inc. They’re a full-service landscape construction company specializing in water features.</p> <p data-renderer-start-pos="69">Joey’s been in the game over two decades, evolving from general landscaping to becoming one of the most respected water feature specialists in the industry. We dig into everything, from slogging through mud at early Aquascape builds to installing 100-ton boulders in Southern Africa. We talk about surviving the 2008 crash, downsizing smart, building a niche brand, and most importantly… <strong data-renderer-mark= "true">knowing your numbers.</strong></p> <p data-renderer-start-pos="69">It’s an unfiltered, real convo about what it takes to go from scrappy craftsmen to sustainable business owner, and the mindset shift that makes all the difference.<br /> This ones for you if you're a builder, creator, or business owner trying to make your work profitable and purposeful.</p> <p data-renderer-start-pos="963">Follow Joe on Instagram: <a class= "css-1rn59kg" title= "https://www.instagram.com/genoscape_inc._landscaping/" href= "https://www.instagram.com/genoscape_inc._landscaping/" data-testid="link-with-safety" data-renderer-mark= "true">@genoscape_inc.landscaping</a></p> <p>If you're interested in learning more about SynkedUP, check us out: </p> <p><a href="https://synkedup.com/">SynkedUP</a> - Landscape Business Management Software <a href= "https://synkedup.com/">https://synkedup.com/</a></p> <p>Follow us on Instagram: <a href= "https://www.instagram.com/synkedup/">@SynkedUP</a></p>
March 17, 2025
<p>On this special episode of The Cost of Doing Business, I sit down with longtime friend and mentor Greg Wittstock, CEO and Founder of Aquascape. We dive deep into the real, messy journey of transforming a hobby into a thriving business, creating a company culture that lasts, and empowering a team strong enough to run the show without you.</p> <p>"If you're working IN the business, you have a job. If you're working ON the business, you have a company."</p> <p>Greg’s straightforward advice years ago was the catalyst that inspired me to start my own company, SynkedUP. Today, we revisit those life changing moments, discussing how setbacks can become stepping stones toward bigger successes, and why letting go is key to growth and entrepreneurial freedom.</p> <p>This conversation is real, raw, and packed with lessons every entrepreneur needs to hear.</p> <p> </p> <p>If you're interested in learning more about SynkedUP, check us out: </p> <p><a href="https://synkedup.com/">SynkedUP</a> - Landscape Business Management Software <a href= "https://synkedup.com/">https://synkedup.com/</a></p> <p>Follow us on Instagram: <a href= "https://www.instagram.com/synkedup/">@SynkedUP</a></p>
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