by CertainPath
Welcome to The Successful Contractor Podcast, Powered by CertainPath. A show for residential contractors about residential contractors… We chronicle business journeys, share insights, and celebrate successes in this wonderful industry.
Language
🇺🇲
Publishing Since
4/13/2020
Email Addresses
1 available
Phone Numbers
0 available
April 11, 2025
<p>In this episode of <strong>The Successful Contractor</strong>, host Bob Houchin sits down with Carl DiBene, the Director of Training at CertainPath, to uncover <strong>game-changing strategies</strong> for running a profitable home services business. With decades of experience—including managing <strong>$500M in sales at one time</strong>—Carl shares <strong>hard-earned lessons and proven tactics</strong> to help contractors succeed.</p><p> </p><p>🔹 <strong>The $500M Sales Mindset:</strong> Learn how Carl helped scale massive home service businesses and what takeaways you can use today.<br> 🔹 <strong>Are You Tracking the Right KPIs?</strong> The surprising metric that could be the key to unlocking your next level of growth.<br> 🔹 <strong>Dispatcher Training That Actually Works:</strong> How to turn your call center into a profit center.<br> 🔹 <strong>Why Many Home Services Businesses Struggle with Gross Margin & Revenue Swings:</strong> The hidden mistakes costing you money.<br> 🔹 <strong>How to Structure Performance Pay for Techs & Managers:</strong> Motivate your team without breaking your bottom line.<br> 🔹 <strong>The One Training Routine That Transforms Sales Performance:</strong> If you’re not doing this every Monday, you’re leaving money on the table.<br> 🔹 <strong>Finding & Grooming the Right Leaders for Your Business:</strong> Why promoting the wrong person can destroy your team.</p><p> </p><p>Carl’s insights aren’t just theory—they’re <strong>real-world strategies</strong> used by top-performing contractors. Whether you're a small business owner or managing multiple locations, this episode is packed with <strong>actionable advice</strong> you can apply <strong>right now</strong> to increase sales, improve efficiency, and build a high-performing team.</p><p> </p><p><strong>Show Notes</strong></p><p>The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit <a href="http://www.mycertainpath.com">www.mycertainpath.com</a> for more information. </p><p> </p><p>FOLLOW CERTAINPATH:</p><p>Facebook: <a href="https://www.facebook.com/CertainPath">https://www.facebook.com/CertainPath</a></p><p>Linkedin: <a href="https://www.linkedin.com/company/certainpath">https://www.linkedin.com/company/certainpath</a></p><p>Instagram: <a href="https://www.instagram.com/certainpath/">https://www.instagram.com/certainpath/</a></p>
March 21, 2025
<p>In this episode of The Successful Contractor, host Bob Houchin sits down with <strong>Josh Moran, Founder & CEO of VitalStorm</strong>, a premier digital marketing agency for the home services industry. If you’ve ever felt lost in the world of search marketing—wondering where your money is going and why your ads aren’t converting—this episode is for you!</p><p> </p><p>Josh shares <strong>hard-earned insights</strong> from years of helping contractors maximize their digital presence, grow their revenue, and avoid costly marketing mistakes. Whether you’re a small business owner just starting out or a multi-million-dollar contractor looking to refine your strategy, this conversation is packed with valuable takeaways.</p><p> </p><p><strong>What You’ll Learn in This Episode:</strong></p><p>· <strong>Demand Capture vs. Demand Creation</strong> – Why understanding this difference is the key to smarter marketing investments.</p><p>· <strong>SEO vs. PPC</strong> – Which strategy gives you the best ROI, and how should you balance both?</p><p>· <strong>The Hidden Costs of Switching Agencies</strong> – What contractors need to know before making a move.</p><p>· <strong>Why Digital Ads Fail</strong> – The biggest mistakes contractors make with paid search and how to fix them.</p><p>· <strong>How to Adjust Your Search Marketing as You Grow</strong> – When to expand, where to allocate budget, and how to scale up effectively.</p><p>· <strong>YouTube & TikTok for Contractors?</strong> – How video marketing fits into your digital strategy and what actually works.</p><p>· <strong>AI & The Future of Search Marketing</strong> – Will homeowners find plumbers through ChatGPT instead of Google? Josh explains what’s coming next.</p><p>· <strong>Why CertainPath Members Have an Edge</strong> – How being part of CertainPath makes it easier to execute a winning marketing strategy.</p><p> </p><p>Josh also shares his <strong>unique journey from working in the trades to running a top-tier marketing firm</strong>—and why his deep understanding of the contractor mindset gives him an advantage in the digital space.</p><p> </p><p><strong>Show Notes</strong></p><p>The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit <a href="http://www.mycertainpath.com">www.mycertainpath.com</a> for more information. </p><p> </p><p>FOLLOW CERTAINPATH:</p><p>Facebook: <a href="https://www.facebook.com/CertainPath">https://www.facebook.com/CertainPath</a></p><p>Linkedin: <a href="https://www.linkedin.com/company/certainpath">https://www.linkedin.com/company/certainpath</a></p><p>Instagram: <a href="https://www.instagram.com/certainpath/">https://www.instagram.com/certainpath/</a></p>
March 14, 2025
<p>n this episode of The Successful Contractor, host Bob Houchin sits down with Austin Rohleder, Marketing Director at Integrity Home Exteriors, to break down how they grew from a $6.8MM business in 2019 to peaking at $14.5MM. From digital marketing to canvassing to TV ads, Austin shares his insights into what works—and what doesn’t—for home service companies looking to scale. </p><p><strong>Key Takeaways from This Episode:</strong> </p><ul><li><strong>The Growth Story:</strong> How Integrity Home Exteriors nearly doubled in size in just a few years. </li><li><strong>Canvassing That Converts:</strong> The shift in their door-to-door strategy that unlocked $7MM in revenue. </li><li><strong>Avoid This Marketing Mistake:</strong> Why their first approach to TV ads in Detroit flopped—and how they fixed it. </li><li><strong>Managing from Afar:</strong> How the owner of Integrity Home Exteriors runs the business from Ireland while doing mission work. </li><li><strong>The SEO Strategy That Works:</strong> Why location-based pages are a game-changer for local businesses. </li><li><strong>How to Lower Your LSA Costs:</strong> The one tweak that helped control skyrocketing Local Service Ad expenses. </li><li><strong>Hiring Smarter:</strong> Why Integrity Home Exteriors outsourced SEO and social media management to the Philippines—saving thousands while increasing output. </li><li><strong>Branding vs. Call-to-Action Ads:</strong> How to balance TV and radio messaging for maximum impact. </li><li><strong>The Power of Customer Retention:</strong> Why re-inspections and follow-up calls are now driving unexpected sales. </li><li><strong>The CertainPath Advantage:</strong> How being part of the CertainPath family helped them scale faster and more efficiently. </li></ul><p> </p><p>If you’re a home service business owner looking for <strong>real-world</strong> marketing and operational strategies that drive revenue, you won’t want to miss this episode. </p><p> </p><p><strong>Show Notes</strong> </p><p>The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit <a href="http://www.mycertainpath.com/">www.mycertainpath.com</a> for more information. </p><p> </p><p>FOLLOW CERTAINPATH: </p><p>Facebook: <a href="https://www.facebook.com/CertainPath">https://www.facebook.com/CertainPath</a> </p><p>Linkedin: <a href="https://www.linkedin.com/company/certainpath">https://www.linkedin.com/company/certainpath</a> </p><p>Instagram: <a href="https://www.instagram.com/certainpath/">https://www.instagram.com/certainpath/</a> </p>
Brian Burton & Nate Minnich
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Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line
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Andy Frisella #100to0
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