by Justin White and Maggie Wymore
Trades Talk is a captivating and dynamic program that is led by the charismatic duo of Justin White and Maggie Wymore. Their joint efforts delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With their extensive network of industry connections, Justin and Maggie provide an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!
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🇺🇲
Publishing Since
9/28/2023
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April 9, 2025
In this episode of TradesTalk, Justin and Maggie are joined by Paul Sanneman, founder and CEO of Contractor Staffing Source, to dive into one of the most critical and misunderstood aspects of the trades industry: recruiting. With over 50 years of experience coaching and working with more than 2,000 contractors, Paul brings a deep, no nonsense perspective on what it really takes to build a winning team. From the early days of pagers to the age of AI, he has seen how talent fuels growth and how the right hiring strategy can make or break a company. Paul breaks down the biggest myths in the industry, including the idea that you should only recruit when you need someone or that internal hiring is always the best route. He makes the case for continuous recruiting, writing job ads that inspire, and outsourcing your hiring to experts who know how to find and evaluate top tier candidates. Whether you are running a small team or scaling a multimillion dollar company, this episode will challenge how you think about hiring and give you the tools to do it better.
March 26, 2025
In this powerful episode of TradesTalk, Justin White sits down with Chris O’Donohue owner of the Great Canadian Landscape Company, to explore how personal transformation can fuel professional success. With 25 years in business, 50 employees, and $10M in revenue, Chris opens up about the pivotal experiences that reshaped his life—starting with a transformative ski trip organized by LMN founder Mark Bradley. What started as a helicopter skiing adventure turned into a deep, vulnerable mastermind with 16 industry leaders, leading Chris to re-evaluate his health, leadership, and priorities. Chris shares how he lost 40 pounds, restructured his business, started 6 AM workouts, and began leading with empathy—all driven by his desire to be more present for his two daughters and break generational health patterns. The episode dives into how self-care became his most important business strategy, how he’s navigating challenges in Vancouver’s real estate and labor markets, and why he believes in abundance over competition. Through honest reflections, leadership lessons, and inspiring mantras, Chris challenges listeners to rethink success—not just in terms of growth and revenue, but by how well you take care of yourself, your people, and your purpose.
March 12, 2025
In this episode of TradesTalk, Justin White sits down with Mike Loftus, founder of Connor’s Landscape, to break down how he scaled his business from a single truck and $10,000 to a $6 million commercial landscaping powerhouse. Mike reveals his acquisition-first approach, using SBA 7(a) loans and seller financing to buy small, overlooked businesses that larger companies ignore. He shares how annual price increases, strategic diversification, and careful due diligence have helped him grow while staying in full control—without outside investors. With more landscape business owners looking to sell in the next five years, Mike sees a huge opportunity ahead. His top advice? Always raise prices 2-3% annually to stay ahead of rising costs and protect profitability.
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