by 钟乙
出海只是一个特定时段特定人群的小交集，它不代表我们的全部，不是永恒的标签。因为这个小交集来聊天的伙伴，都是丰富的，多样的，真诚的，炽热的。 我不是那种纸上谈兵的战略顾问，不是那种做什么服务就夸什么服务好的服务商，不是那种为了搞付费社群就哗众取宠的博主，只想讲讲人话和实话。 乙木扶疏，森然而上。 没有听友群，加好友请注明来意。
Language
🇨🇳
Publishing Since
1/28/2023
Email Addresses
1 available
Phone Numbers
0 available
February 23, 2025
<p>各类数据表明，宠物用品行业正在稳步增长。但我们毕竟不是投资人，在这些大数据背后，真正能指导我们行动的，是来自一线的真实洞察。不论你是作为创业者还是打工人，是想主打亚马逊爆款还是想深耕独立站内容，都需要听到战场前线的声音。</p><p>所以今天，我特别邀请了一位老朋友返场，就是 <strong>Shel</strong> 啦！出海六边形的听众一定还记得在<a href="https://www.xiaoyuzhoufm.com/episode/664b0fda251bd96e6c88bb4e">第20期节目</a>时，她刚加入深圳一个宠物出海品牌不久，经过一年的时间，她以宠物用品从业者和新晋养宠人的双重身份重回出海六边形，和大家分享新的感悟和洞见。</p><figure><img src="https://image.xyzcdn.net/Fh5QXmMuvRuSPrGLvMem6XovICOq.jpg"/></figure><p>没那么精准的时间轴：</p><p>00:10 宠物用品行业增长数据大局观</p><p>03:25 Shel就职的宠物用品品牌介绍</p><p>06:25 品牌理念的传递是由内而外的</p><p>09:15 用户运营是从产品研发开始的</p><p>11:50 产品设计师自己的痛点最真实</p><p>15:00 独立站运营中的用户触达诀窍</p><p>16:00 垂直场景要考虑产品的适用性</p><p>18:10 DTC出海品牌的异地协同工作</p><p>24:00 卖家首先得是自家产品的用户</p><p>26:00 作为养宠人对行业的不同感悟</p><p>30:00 要做能引起养宠人共鸣的内容</p><p>35:00 社媒内容多点幽默感别太严肃</p><p>38:50 给新晋跨境电商人的两点建议</p><p>42:00 Shel团队最近在招人可以看看(搜索“趣志科技”)</p><p>46:05 一首很好听的歌可以听听完哦(Closure by Hayd)</p><p>没那么官方的声明：</p><p>本集播客中出现的 Getty 照片都已经得到了 Getty 本汪的授权。</p><p>本集播客中提到的与品牌相关的内容，均属于我们的个人观点。</p><p>本集播客中有一些杂音和不清晰的部分，弄不好，请大家谅解。</p>
January 7, 2025
<p>叭腊八叭叭～</p><p>(OG: Original Gangster 元老)</p><p><strong>降本增效</strong>是美好的愿望，拆开来说更能落地。</p><p>在新的一年希望大家都能找到<strong>理想中</strong>的自己。</p><figure><img src="https://image.xyzcdn.net/FrD48jYGiZD_-4fVdmopXKf0CiiE.jpg"/></figure><p>本期节目亚马逊含量略高，但并不是亚马逊赞助(想得美)。</p><p>也算是有个<a href="https://mp.weixin.qq.com/s/q8PFZ8LznpY4P3HJNznaSA">文字版</a>👈</p>
November 25, 2024
乙森Ethan discusses how to effectively filter and distill information in a data-rich world with fresh perspectives.
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