by 谢无敌闪亮亮
嗨喽👋大家好，我是向上生长的谢无敌，闪亮猫传媒创始人。欢迎收听我的播客《谢无敌®茶访谈》。 在这档节目里，我会对话100位流量操盘手，为普通人分享搞钱样本。 同时也会邀请不同领域的好朋友，分享搞钱相关的成长思维。 +VX：cat66692报暗号“小宇宙”，送你一份价值999元的【2024年最新版本小红书运营宝典】作为见面礼~
Language
🇨🇳
Publishing Since
8/18/2023
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1 available
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0 available
April 8, 2025
<p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9TmpkaE1XVTJPRGRpTVdNeE56ZzFNakZsT1RVMFl6Um1NV0l3Tm1NMU1UaGZXSFpGZUROT1QweG1TRzB4T0dFeFpFcHJUSE5ZU0ZwQ1ZEQnhhREV6UW1kZlZHOXJaVzQ2V25kaGMySk9XRUpaYnpKcFJtVjRiM1ZHY1dOVlRFaDFia3BtWHpFM05EUXdPVEk0TXpJNk1UYzBOREE1TmpRek1sOVdOQQ=="/></p><p><strong>【本期内容🎧】</strong></p><p>00:01 小红书流量核心是商业模式，执行比信息差重要</p><p>01:20 李校长介绍操盘的驾校、别墅短租等小红书项目</p><p>02:40 账号定位依项目定，高客单价项目做官号 + 投放，素人号导流降本</p><p>03:49 部分项目需强人设（如医美），有的看产品（如别墅短租）</p><p>05:43 小红书运营：产品第一、转化第二、流量第三</p><p>07:40 选项目找竞争小、对手弱的细分赛道（如上海暖气维修）</p><p>09:38 一二线城市同城板块有机会（如沈阳暖气维护、上海高端保洁）</p><p>13:29 从 0 到 1 搭团队：测模型、老板有网感、大量筛人、试岗及薪资激励</p><p>19:06 薪资激励促团队自动化，按客资 / 成交给奖励，管理奖依项目定</p><p>21:17 关注笔记互动数据，付费流看跟风效应，免费流靠 CES 评分</p><p>23:54 矩阵号重效率降成本，内容与技术结合提转化率</p><p>28:53 强服务 / 高客单价项目需人设，低客单价产品类项目无需人设</p><p>38:58 2025 年小红书图文有竞争力，投流核心是内容</p><p>44:17 新人从简单低成本项目起步，成熟团队选高客单价等项目</p><p>55:46 新运营者重执行，信息差拉平，稳定执行力助提升</p><p>**</p><p>闪亮猫传媒部分账号：</p><p><a href="https://www.xiaohongshu.com/user/profile/623be4e3000000001000c670">谢无敌-闪亮猫传媒</a></p><p><a href="https://www.xiaohongshu.com/user/profile/644b668a0000000012036872?xsec_token=ABc-6G0QUTjQ6bz6V2Hvu8Wlc2HavBEKShzqxo97_Jvv4%3D&xsec_source=pc_search">周周Mia</a></p><p><a href="https://www.xiaohongshu.com/user/profile/5c307740000000000502c5a3">谢无敌的红书宝（IP孵化）</a></p><p><a href="https://www.xiaohongshu.com/user/profile/60ca436f000000000100aabf">闪亮猫传媒</a></p><p><a href="https://www.xiaohongshu.com/search_result?keyword=%25E8%25AE%25BE%25E8%25AE%25A1%25E5%25B8%2588%25F0%259F%258C%25BF%25E9%25B9%258F%25E8%2580%2581%25E5%25B8%2588&source=web_search_result_notes">设计师🌿鹏老师</a></p><p>公众号：<a href="https://mp.weixin.qq.com/s/WsXM_w9Ft7pYIypfkJlWsA">谢无敌的红书宝</a></p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9WmpRNU56QXlNek01WVRobE56RTVaakk1WXpBNE1qRmtZalF3WldGaU9ETmZiMjE2T1VsV1JtRnBiVzh3YVhadmRHRndOM1ZMYm1wU1luRkpZakoyV0RkZlZHOXJaVzQ2UlVwcWEySnRjRzVVYjB4eGFIRjRSbHB2VTJOS2Qwa3libGhpWHpFM05EUXdPVEk0TVRrNk1UYzBOREE1TmpReE9WOVdOQQ=="/></p><p>【<strong>关于主播】</strong></p><p>谢无敌</p><ul> <li>绘素集团流量操盘手、闪亮猫传媒创始人，通过矩阵号帮自家家居品牌引流变现超过2000万；</li> <li>闪亮猫小红书实战营带练导师，已孵化美食、职场、设计、艺术、宠物等多个类目IP，冠军学员最高变现600W+</li> <li>【谢无敌的红书宝】知识星球主理人，垂直于小红书运营，帮助4000+成员实现内容变现。</li></ul><p>**</p><p>添加<strong>喵亮亮</strong>加入小红书干货分享群，和主播零距离交流，一起打造小红书提款机！</p><p>扫描下方二维码或直接+VX：cat66692</p><p>报暗号<strong>“888”</strong>，送你一份价值999元的【2025年最新版本小红书运营宝典】作为见面礼~</p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9TkRreVpEWTJOR0pqWm1ObU9UVTFNMlJoTlRGbE5qTmpPREppWlRReU1UVmZkWGhhY0ZsVmJUQlFlSFpXWW1FeGQzQk9OR3A0UmtKWVEyNVlialpEWVVOZlZHOXJaVzQ2UVdGcmFHSllSR2hEYnpkeVpVTjRNVTFOYldOSFV6RnFibEJsWHpFM05EUXdPVEk0TVRrNk1UYzBOREE1TmpReE9WOVdOQQ=="/></p>
March 28, 2025
<p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9T0dJME56WTVaRGszWXpCa05UTXlZekk0TWpZeE9Ua3daRGhsTURaaE1ETmZka1F4VmxOUlVuWkdkMWRYV1ZORWNWaEhRM001WWt0d01YSk5XVFpVTlRsZlZHOXJaVzQ2VFdSc2VHSlhUbkZrYnpnd2VHdDRTREpFWVdOUWRtcFRibVpqWHpFM05ETXhOREk1TURnNk1UYzBNekUwTmpVd09GOVdOQQ=="/></p><p><strong>【本期内容🎧】</strong></p><p>03:32 从负债到抓住抖音直播红利的偶然机会</p><p>06:56 从号商到抖音电商创业者的转型之路</p><p>12:04 从失败到破亿：直播电商转型经验分享</p><p>20:35 创业公司快速扩张中的利润下降与管理挑战</p><p>26:49 通过输出万字长文建立个人IP和社群</p><p>33:11 打造个人IP的关键要素</p><p>35:13 公众号和短视频平台建立个人IP的策略</p><p>42:44 知识付费社群定价策略与质量识别</p><p>46:27 社群运营中的平行与重型利润结构</p><p>49:55 社群运营与资源利用的增长策略</p><p>54:42 社群运营：从高端定位到下沉市场的策略转变</p><p>01:01:09 抖音矩阵型付费流量运营策略解析</p><p>01:07:12 抖音电商入门建议与劝退指南</p><p>01:19:28 业者应聚焦短期搞钱而非长期主义</p><p>01:21:14 创业者的阶段与成长路径</p><p>**</p><p>闪亮猫传媒部分账号：</p><p><a href="https://www.xiaohongshu.com/user/profile/623be4e3000000001000c670">谢无敌-闪亮猫传媒</a></p><p><a href="https://www.xiaohongshu.com/user/profile/644b668a0000000012036872?xsec_token=ABc-6G0QUTjQ6bz6V2Hvu8Wlc2HavBEKShzqxo97_Jvv4%3D&xsec_source=pc_search">周周Mia</a></p><p><a href="https://www.xiaohongshu.com/user/profile/5c307740000000000502c5a3">谢无敌的红书宝（IP孵化）</a></p><p><a href="https://www.xiaohongshu.com/user/profile/60ca436f000000000100aabf">闪亮猫传媒</a></p><p><a href="https://www.xiaohongshu.com/search_result?keyword=%25E8%25AE%25BE%25E8%25AE%25A1%25E5%25B8%2588%25F0%259F%258C%25BF%25E9%25B9%258F%25E8%2580%2581%25E5%25B8%2588&source=web_search_result_notes">设计师🌿鹏老师</a></p><p>公众号：<a href="https://mp.weixin.qq.com/s/WsXM_w9Ft7pYIypfkJlWsA">谢无敌的红书宝</a></p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9WlROak1qWXhaRE0xWVdOa1ptSmpNekl3TUdZMFpHVmpaamsxTnprd056ZGZNbE50YlRsVFJHaHVNazFNTW5Wbk1qWkpWRlk1Ylc4MU9WSm1WbFZKU2pOZlZHOXJaVzQ2VURadVZtSkJSbnBxYnpSSGVWTjRiVmhhTjJNelVGWlJia2xrWHpFM05ETXhOREk1TURnNk1UYzBNekUwTmpVd09GOVdOQQ=="/></p><p>【<strong>关于主播】</strong></p><p>谢无敌</p><ul> <li>绘素集团流量操盘手、闪亮猫传媒创始人，通过矩阵号帮自家家居品牌引流变现超过2000万；</li> <li>闪亮猫小红书实战营带练导师，已孵化美食、职场、设计、艺术、宠物等多个类目IP，冠军学员最高变现600W+</li> <li>【谢无敌的红书宝】知识星球主理人，垂直于小红书运营，帮助4000+成员实现内容变现。</li></ul><p>**</p><p>添加<strong>喵亮亮</strong>加入小红书干货分享群，和主播零距离交流，一起打造小红书提款机！</p><p>扫描下方二维码或直接+VX：cat66692</p><p>报暗号<strong>“888”</strong>，送你一份价值999元的【2025年最新版本小红书运营宝典】作为见面礼~</p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9WWpBMFptUmtNV1ZrT1dJME9UWm1PR1psTkRFeU1HSTBOMkU1T1RCa09XTmZjRkZ5VWxGRGJHSjNXWE5tUzB0eGJGb3hPVWxFV1VjMWRsVTRVa2d5V0U5ZlZHOXJaVzQ2UVdGSlMySTRTV1Z0YjFFNGFFOTRjMU53UkdORE9WUk9ibU4xWHpFM05ETXhOREk1TURnNk1UYzBNekUwTmpVd09GOVdOQQ=="/></p>
March 21, 2025
<p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9Wm1WbE5tTmpaV0ptTUdGa01qRXpaR1UzT0daaU56UTJaREZrWVRkaU1XRmZlRFZoZUdobGNtRXdVRFJxV2t0NFl6bHFPVXcyTTJ0RGJrWnRUV1JMZFVGZlZHOXJaVzQ2UVZvNFJtSnVhMjQ1YjBNeWVWSjRTa3RoTUdNMk5sQm5ibFJuWHpFM05ESTFNamt5TVRFNk1UYzBNalV6TWpneE1WOVdOQQ=="/></p><p><strong>【本期内容🎧】</strong></p><p>02:58 从零开始，利用小红书进行引流和变现</p><p>05:42 利用空闲时间学习和运营小红书</p><p>07:04 小红书引流策略与内容创作</p><p>12:57 通调整策略，从吸引同行到吸引家长</p><p>17:52 小个体如何通过小红书实现月入过万</p><p>21:13 小红书运营策略及变现方法</p><p>28:02 如何看待副业与主业的并行发展</p><p>31:06 时间管理与AI辅助内容创作</p><p>30:29 内容复盘及数据分析策略</p><p>34:11 知识付费产品设计规划</p><p>**</p><p>闪亮猫传媒部分账号：</p><p><a href="https://www.xiaohongshu.com/user/profile/623be4e3000000001000c670">谢无敌-闪亮猫传媒</a></p><p><a href="https://www.xiaohongshu.com/user/profile/644b668a0000000012036872?xsec_token=ABc-6G0QUTjQ6bz6V2Hvu8Wlc2HavBEKShzqxo97_Jvv4%3D&xsec_source=pc_search">周周Mia</a></p><p><a href="https://www.xiaohongshu.com/user/profile/5c307740000000000502c5a3">谢无敌的红书宝（IP孵化）</a></p><p><a href="https://www.xiaohongshu.com/user/profile/60ca436f000000000100aabf">闪亮猫传媒</a></p><p><a href="https://www.xiaohongshu.com/search_result?keyword=%25E8%25AE%25BE%25E8%25AE%25A1%25E5%25B8%2588%25F0%259F%258C%25BF%25E9%25B9%258F%25E8%2580%2581%25E5%25B8%2588&source=web_search_result_notes">设计师🌿鹏老师</a></p><p>公众号：<a href="https://mp.weixin.qq.com/s/WsXM_w9Ft7pYIypfkJlWsA">谢无敌的红书宝</a></p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9Tm1ObE1EazFOek0yWkRKalltWTFNMkZsWkRNeFpESXlNRGd4T0RSa01UVmZka1YyYUZoVFMzQmhPR1p5Y1VjMWFqVjNOVzlLVFRsTGJqTktlVTlyVjNCZlZHOXJaVzQ2U201aU5XSktZbGxWYjBGbllqbDRXblpJVDJOSFlVWmlibEJvWHpFM05ESTFNamt5TVRFNk1UYzBNalV6TWpneE1WOVdOQQ=="/></p><p>【<strong>关于主播】</strong></p><p>谢无敌</p><ul> <li>绘素集团流量操盘手、闪亮猫传媒创始人，通过矩阵号帮自家家居品牌引流变现超过2000万；</li> <li>闪亮猫小红书实战营带练导师，已孵化美食、职场、设计、艺术、宠物等多个类目IP，冠军学员最高变现600W+</li> <li>【谢无敌的红书宝】知识星球主理人，垂直于小红书运营，帮助4000+成员实现内容变现。</li></ul><p>**</p><p>添加<strong>喵亮亮</strong>加入小红书干货分享群，和主播零距离交流，一起打造小红书提款机！</p><p>扫描下方二维码或直接+VX：cat66692</p><p>报暗号<strong>“888”</strong>，送你一份价值999元的【2025年最新版本小红书运营宝典】作为见面礼~</p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9oNHphcnp4b2RtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9T0RJMVl6Rm1aRFppWlRFMlptVmtObUZoWWpZeE5tSm1NalJtTXpCbFpqSmZPVXBoVDIxNE5qTnJiWGxsYzFKdlZXbFVjbk5oU0cxblZUZGhZMVJSV1V0ZlZHOXJaVzQ2VWtWaWFXSnpVMlJOYnpsTVNtOTRkRlpzYjJNNU9USndibmhsWHpFM05ESTFNamt5TVRFNk1UYzBNalV6TWpneE1WOVdOQQ=="/></p>
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