by Smith and Crawford Company
Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
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Publishing Since
3/6/2024
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April 24, 2025
<p>Today we’re celebrating the 50th episode of the podcast! </p><p>In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve learned over the years for aesthetic practice owners, covering everything from social media strategies and branding to client relationships and business growth. </p><p>Listen to this milestone episode to get actionable insights to help you improve your marketing approach and build a more successful med spa business. </p><p><br></p><p>If you enjoyed this episode please share, rate and review it! </p><p><br></p><p>Also mentioned in today’s episode: </p><p><br></p><ul><li>Keeping consistent with before and after photos 6:10</li><li>Using handouts in your skincare bags to promote events 8:50</li><li>Being cautious about influencer partnerships 53:20</li></ul><br/><p><br></p><p><strong>Links:</strong></p><p><strong>Grab our Guide: </strong><a href="https://smithandcrawford.com/50" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/50</strong></a></p><p><br></p><p><strong>Email us: </strong><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><strong>[email protected]</strong></a></p><p><br></p><p><strong>Join our newsletter: </strong><a href="https://smithandcrawford.com/newsletter" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/newsletter</strong></a></p><p><br></p><p><a href="https://smithandcrawford.com/aesthetically-membership" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/aesthetically-membership</strong></a></p><p><br></p><p><a href="https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10" rel="noopener noreferrer" target="_blank"><strong>https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10</strong></a></p><p><br></p><p><a href="https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08" rel="noopener noreferrer" target="_blank"><strong>https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08</strong></a></p><p><br></p><p><a href="https://smithandcrawford.com/" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/</strong></a></p>
April 17, 2025
<p>Are you in a rut when it comes to marketing your medspa?</p><p>Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more. </p><p><br></p><p>Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.</p><p><br></p><p>If you enjoyed this episode please share, rate and review it! </p><p><br></p><p>Also mentioned in today’s episode: </p><p><br></p><ul><li>Romanticizing your services 2:50</li><li>Creating relatable content for your clients 17:40</li><li>Creative content ideas for medspas 24:45</li></ul><br/><p><br></p><p><strong>Links:</strong></p><p><br></p><p><strong>Email us: </strong><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><strong>[email protected]</strong></a></p><p><br></p><p><strong>Join our newsletter: </strong><a href="https://smithandcrawford.com/newsletter" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/newsletter</strong></a></p><p><br></p><p><a href="https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10" rel="noopener noreferrer" target="_blank"><strong>https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10</strong></a></p><p><br></p><p><a href="https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08" rel="noopener noreferrer" target="_blank"><strong>https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08</strong></a></p><p><br></p><p><a href="https://smithandcrawford.com/" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/</strong></a></p><p><br></p>
April 10, 2025
<p>Are you wondering if your social media and email marketing efforts are actually working?</p><p>Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers. </p><p><br></p><p>Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be focusing on consistency and quality content.</p><p><br></p><p>If you enjoyed this episode please share, rate and review it! </p><p><br></p><p>Also mentioned in today’s episode: </p><p><br></p><ul><li>Engagement rates on social media platforms 3:50</li><li>Follower growth and vanity metrics 36:35</li><li>Email marketing metrics: click through rate and open rate</li></ul><br/><p><br></p><p><strong>Links:</strong></p><p><br></p><p><strong>Email us: </strong><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><strong>[email protected]</strong></a></p><p><br></p><p><strong>Join our newsletter: </strong><a href="https://smithandcrawford.com/newsletter" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/newsletter</strong></a></p><p><br></p><p><a href="https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10" rel="noopener noreferrer" target="_blank"><strong>https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10</strong></a></p><p><br></p><p><a href="https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08" rel="noopener noreferrer" target="_blank"><strong>https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08</strong></a></p><p><br></p><p><a href="https://smithandcrawford.com/" rel="noopener noreferrer" target="_blank"><strong>https://smithandcrawford.com/</strong></a></p><p><br></p>
Heather Terveen
Ricky Shockley
MINT Aesthetics
Business of Aesthetics
The InBound Podcasting Network
American Med Spa Association - AmSpa
Cameron Hemphill
Daniela Woerner: Licensed Aesthetician
Tiphany Hall, PhD
Savanna Boda
Inside Aesthetics
The Treatment Room
Jessica Christy
Alida & Rachel
Kasey Boone
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