纵横四海丨Ready Go

by 携隐Melody

11 episodes

Updated Weekly

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Overview

Ready？Go！ 微博：携隐Melody公众号：携隐Melody小红书：纵横四海 加入听友群：公众号「携隐Melody」回复「商业」BGM歌单：公众号「携隐Melody」回复「歌单」商务合作：+vx「xymario」回复「合作」

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6/7/2024

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Recent Episodes

April 14, 2025

EP08 大出海：中国企业未来之路

这几天，美国和全球，尤其是中国的关税大战打的是如火如荼。而在这样一个情况下，越来越多的中国企业开始考虑出海，更准确来说应该是更激进的拥抱大出海的浪潮。那么今天，我们来给大家讲一讲中国企业“大出海”的浪潮，从早期的外贸拓展到如今的全球化布局，为什么越来越多的中国企业选择走出去？是历史的驱动还是市场的迫切需求？又是什么样的挑战让它们的出海之路变得如此复杂且充满变数？我们将探讨中国企业出海的不同阶段 - 真出海vs假出海。在许多企业急于“出海”的时候，我们也看到不少企业只是在做“表面功夫”，假出海并没有深入海外市场。而真正的出海，则意味着深耕国际市场，适应当地文化，创新商业模式，建立本土化供应链。当然，真正的出海并非一帆风顺，面临的挑战有很多：1.去哪里？ 中国企业如何选择合适的国际市场？从欧美到东南亚，各个地区的机遇和挑战大相径庭。2.卖什么？ 在全球市场上，如何定位产品？是墨守成规还是把出海当做又一次创业？3.怎么进？ 如何打入一个陌生的市场？是通过并购、合资，还是独立品牌的方式进入？4.怎么造？ 出海后，如何优布局供应链？面临当地供应链的短缺，企业又该如何？5.谁来干？ 企业只能独自奋战，还是有外部力量的协助？而内部如何培养全球化视野的管理者？在这期节目中，我们将用鲜活的案例来展示中国企业在全球化过程中如何应对这些难题，这将是一场充满挑战与机遇的大冒险。敬请期待！� 时间轴：<a style="color:#4990E2;text-decoration:none;">00:00:51</a> 中国企业大出海的浪潮<a style="color:#4990E2;text-decoration:none;">00:09:41</a> 中国企业大出海的历史发展<a style="color:#4990E2;text-decoration:none;">00:19:12</a> 为什么出海：国际形势的推动<a style="color:#4990E2;text-decoration:none;">00:28:36</a> 为什么出海：国内竞争的压力<a style="color:#4990E2;text-decoration:none;">00:31:29</a> 真出海 vs 假出海<a style="color:#4990E2;text-decoration:none;">00:39:27</a> 去哪里：中国企业出海的四个地理聚落<a style="color:#4990E2;text-decoration:none;">01:00:21</a> 去哪里：地缘文化与法规认知必不可少<a style="color:#4990E2;text-decoration:none;">01:18:39</a> 卖什么：将企业出海当做二次创业<a style="color:#4990E2;text-decoration:none;">01:22:38</a> 怎么进：孤军作战不是唯一答案<a style="color:#4990E2;text-decoration:none;">01:33:53</a> 怎么造：携带供应链上下的迁移<a style="color:#4990E2;text-decoration:none;">01:41:27</a> 怎么造：拓宽自己供应链的边界<a style="color:#4990E2;text-decoration:none;">01:48:23</a> 怎么造：改变原有价值链的位置<a style="color:#4990E2;text-decoration:none;">01:57:30</a> 谁来干：不要忽视外部的协同力量<a style="color:#4990E2;text-decoration:none;">02:07:59</a> 谁来干：外派员工也是重中之重<a style="color:#4990E2;text-decoration:none;">02:23:46</a> Melody&Marc闲谈 � 相关书单：《大出海》- 作者: 林雪萍 � BGM： Soldiering On - AgusAlvarez & Luke Bergs� 加入听友群&一起观影：公众号「携隐Melody」后台回复「商业」

November 25, 2024

EP07 奈飞：从租碟小店到流媒体巨头的逆袭之路

Hastings recounts how a $40 late fee sparked his 1997 idea for Netflix, which evolved from online DVD rentals to a global streaming giant with over 2 billion subscribers.

September 26, 2024

番外：我们难产啦！+ M&M的节前闲聊

马上就要放假啦~ 来杯轻松的！� � 时间轴：<a style="color:#4990E2;text-decoration:none;">00:00:29</a> Ready Go为什么内容难产<a style="color:#4990E2;text-decoration:none;">00:17:24</a> 如何做一档播客<a style="color:#4990E2;text-decoration:none;">00:28:29</a> Ready Go的线下活动畅想<a style="color:#4990E2;text-decoration:none;">00:33:27</a> Melody：创业及理财，《财富方程式》<a style="color:#4990E2;text-decoration:none;">00:43:38</a> Marc：华尔街精英文化的可怕<a style="color:#4990E2;text-decoration:none;">00:56:04</a> Melody：适当暴露脆弱，才能够构建《深度关系》<a style="color:#4990E2;text-decoration:none;">01:12:43</a> Marc：商业世界审计的独立性<a style="color:#4990E2;text-decoration:none;">01:19:42</a> Melody：我要搬家啦！<a style="color:#4990E2;text-decoration:none;">01:33:47</a> Marc：商业发展的战略，《你的战略需要个战略》<a style="color:#4990E2;text-decoration:none;">01:48:09</a> Melody：直播带货的心得体会<a style="color:#4990E2;text-decoration:none;">01:59:14</a> Marc：出海，中国企业的第二增长曲线 � BGM：Love in a box - The Workday Release� 加入听友群：公众号「携隐Melody」后台回复「商业」

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